The purpose is to explore how Cultural Influences on Marketing and advertising Strategies Growing companies are always looking for new opportunities. Some of these opportunities are in the new country, while others are in the country. In India either case, focusing on specific cultural groups can open up new markets for your company. Product diversification and growth may require product launches on a global scale. In order to develop a successful marketing strategy, an organization must consider the social cultural impact of introducing new products. People decide the consumption of products based on these cultural influences. “Marketing covers those activities that relate the organization to those parts of the outside world that use, buy, sell or influence the output it produces and the benefits and services it offers” The company uses a marketing method on a global scale, the so-called international marketing method, which basically allocates resources without considering national boundaries. The company seeks profits worldwide through international marketing, systems and plans. Products are designed according to customer needs in specific countries/regions, and country/region-based promotions will be carried out in international marketing Advertising is a marketing tool and paid form of communication designed to pursue consumers. Advertising has three basic functions. Basically, it informs consumers of new products. The "persuasiveness" function of advertising is actually an attempt to convince consumers to buy products. As far as the "reminder" function of the advertisement is concerned, it helps to remind consumers of information about the product, so that customers do not have to buy products from competitors' brands and remember the product. Cultural value is an integral part of the consumer's self, not an environmental factor. Consumers’ needs and demands change rapidly over time, and marketers should strive to identify consumers’ changing needs in order to better understand consumers’ buying behavior. The first step is to understand the audience and then design ads to attract target customers. Therefore, it’s important to understand the "buyer’s decision-making process"

The whole world fights against the corona virus disease which is an infectious respiratory disease also knowns as COVID-19 which has been declared as a pandemic by the World Health Organization popularly known in short as WHO. Because of the massive spread of the disease and to control and stop the spread of the disease complete lockdown and curfew was implemented to control and stop the spread of this disease. And thus in this hard times of COVID-19 Pandemic, technology proved a boon to us in carrying out ICT enabled learning, E-Banking, E-Business, E-Payments, E-Commerce, Work from home, ICT enabled Entertainment, various applications which helps tracing the spread of this infectious communicable respiratory disease, share market, contactless delivery in this hard times to control the spread of infection and avoid going out, robotics for various services, applications for staying fit at home, learning cooking, education, to monitor the temperatures with the help of wireless thermometers etc. thus, in this hard and difficult times of pandemic technology proved a boon.

The review of related literature shows the need for facing a “global demographic shock –a skills gap”. Due to rapid changes in the economy, changing environment and dynamic changes in society lifelong learning is needed for all which will keep all updated with the necessary knowledge and competence. Further, it is necessary to enhance the skills of less-educated citizens to make them employable and develop citizens with high levels of qualifications to create a learning society. This paper states what the National Education Policy 2020 offers to ensure that lifelong learning opportunities are provided o keep up with other nations of the world when it comes to providing lifelong learning opportunities to its people

Life skills are abilities for adaptive and positive behavior that enable humans to deal effectively with the demands and challenges of life. This concept is also termed as psychosocial competency. What the 21st century is expecting and inculcating from mankind. In this materialistic world, life skills are associated with promotional activities; it may be promotion of commodities, businesses and ideas. It’s very objective is customary and professional in approach. An attempt has been made to compile some imperative, contemporary, empirical and fool proof life skills laid down by the Prophet Mohammad (SAW)some 1450 years ago. Be it Social, Cultural, Economical or Religious provided standards to mankind. Above all the Almighty gave them a certificate of success and made them a benchmark for the rest of mankind. From tribes they became Companions of the Prophet Mohammad (SAW) Therefore an effort has been made to compile those lost, unconventional, sacred and divine skills followed by earlier Muslims. May Allah make it a source of inspiration for all us. For example, the following are few teachings of Prophet Mohammad (SAW). Ayeshah Radiyallahu ‘anha narrated that Prophet Mohammad (SAW) ordered us to treat people according to their status.( Sahih Muslim). Jabir ibne-'Abdullah Radiyallahu 'anhu narrated that Prophet Mohammad (SAW) prayed May Allah confer mercy upon a man who is kindly, when selling, when buying and when demanding his balance. (Bukhari). Abu Hurairah Radhiyallahu 'anhu narrates that Prophet Mohammad(SAW) said: A Believer's soul is attached (preventing his entry to Paradise) to his debt till it is paid. (Tirmidhi)

India being a developing country; it has vast economic potential. It the world's largest market for manufactured goods & services & ranks no 3 out of 141 economies. According to WEFS's Global Competitive index. But doing business is a troublesendevour because of corruption, fraud and unethical practices. Ethical business is the important organ of society which creates and ads revenue to the country's economy. This paper explains the need and importance of business Ethics over the unethical practices which is responsible to the development of our country

Work-Life balance is analytical question which every employee is facing from generation. Physical fitness to carry on the task assigned to him or psychological stress to withstand the load is the major issue to accomplish the final result with contentment is vital. The antecedent set up is gently hampering the desired management of physical & mental wellbeing in work-life of the employee. Mental well-being of a breadwinner is a pre-requisite for their productive accomplishment. Work-related stress could also boldly states that major and minor illnesses; as well as psychological effects can give a negative impact to the life of the employee in the long run. In today’s cutthroat competitive world of job there is a gigantic marathon in proving oneself among others which lead to negligence of health and social life. Work-life balance (WLB) refers to the ability of individuals to pursue successfully their work and non-work lives, without unnecessary burdens from one domain undermining the acceptable experience of the other. (M. Noon. & Blyton, 2007).1 This paper has focus on importance of physical & mental wellbeing in maintaining work-life balance by undertaking simple task in your daily routine which will to lead to diminishing the stress level with positive approach.

Background The COVID-19 pandemic has had a profound impact worldwide. This study sought to assess the “Effects of Lockdown on the Mental Health of Female Faculties. The 2019 coronavirus disease (COVID-19) caused by the novel coronavirus (SARS-CoV-2) began in the city of Wuhan in China and spread quickly around the world, generating a global health crisis of massive proportions. As a result of this pandemic, people found themselves forced to cope with new emotional challenges and particularly with feelings of stress, uncertainty and fear. COVID-19 poses a real threat to physical and emotional health1.While social distancing may make people feel safer, it can also increase their feelings of isolation, stress and frustration and cause difficulties in many life situations. Bereavement, isolation, loss of income and fear are triggering mental health conditions or exacerbating existing ones. Many people may be facing increased levels of alcohol and drug use, insomnia, and anxiety. The COVID-19 pandemic has led Faculties to an unpredictable scenario where the lockdown situation has accelerated the shift from traditional to online educational methods, and relationships have been altered by the avoidance of direct contact with the others, with implications for their mental health. Physical activity seemed to be a factor that could prevent mental disorders such as anxiety or depression in this peculiar situation. Female Faculties have experienced higher levels of distress due to the workload generated during the lockdown. As females are expected to balance both their professional and personal life (Household chores) efficiently, compared to male faculties, Female faculties are expected to face more difficulties and challenges, both physically and mentally. Therefore, the aims of this study were to explore how female faculties have been affected by the lockdown with respect to their Personal and Professional life. In conclusion, to prevent mental health problems among female faculties in future similar situations, it would be important to facilitate the practice of physical activity at home. Furthermore, Faculties training in blended or online educational methods would be crucial for their favourable work development.

Music is always considered as a mirror of culture. Music has the power which is not bound by language. Although there are different forms of music throughout the history, the most popular form remains Pop Music. Pop is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. Pop Music continuously evolves right from its beginning time which was around 1920. (“Pop Music,” 2021) Though US Pop still retains the top ranks in the music industry, in the recent decade of 2000, Korean Wave has taken over the world by storm. Right from Gangnam style to BTS, a most popular boy band as on today, K Pop music changed the scenario of music industry drastically; also impacting social media to huge extent. This research paper aims to study this very growth of K Pop music globally

Teacher played very pivotal role in teaching and learning process. In the period covid – 19 pandemic whole education system is turned into digital form. But the importance of teacher is unavoidable. Teachers the construction scaffold of the educational process. Unless and until teaching process cannot go forward without teacher. In ancient period also ‘acharya’ Guru was teacher. In modern digital world, in 21 centuries the nature of teaching – learning process is changed but the importance of teacher will never have ignored. The teacher is sculpture, mentor, supporter and manger. Nowadays the role of teacher is changing in this pandemic. Teacher is teaching with the help of technology. According to the research findings, the use of technology changes the role of the teachers from a traditional knowledge provide rather into a facilitator guiding and also engaging problem solving with students.

Life insurance may be a big opportunity in India due to its huge population and untapped market. After liberalization, privatization and globalization, it's been duly realised by all the insurance players that customer satisfaction is that the pivotal element for enhancing business performance. However, there's absolutely no exaggeration in mentioning that the quantity of customer grievances within the insurance domain has gone up steeply. Redressal of customers' grievances is simply a reactive way of insurers providing the minimum expected customer service. The necessity of the hour may be a more proactive approach geared toward seeking what additional elements would delight the customer more and more. Life Insurance Corporation of India (LIC) still continues to be dominant life insurer within the liberalized scenario of Indian insurance. With a greater choice and awareness, there's continuous increase within the customers’ expectations and that they demand better quality service. The study attempts to live the policyholder’s perception and expectation on service quality dimensions of LIC. This study explores satisfaction level of shoppers towards Insurance Corporation in Mumbai city. Thanks to increasing awareness among people about their uncertainty of life and increasing competition in Insurance sector, it's significant for Insurance Companies to know the requisite of their customers. The most aim of this study is to grasp the buyer satisfaction towards LIC. This study relies on primary data which is collected through questionnaire among 150 policyholders in Mumbai and data were analyzed with multi variety statistical tools like percentage, cross tabulation and chi-square to spot the factors liable for consumer satisfaction towards LIC.

Blockchain is a system of recording information in a way that it is not possible to change, hack, or cheat the system. Our data will be more secure using this technology. Blockchain is a type of DLT (Distributed Leger Technology) in which transactions are recorded with an immutable cryptographic signature called a hash. It helps to reduce risk, stamps out fraud and brings transparency in scalable ways. Block chain consists of three important concepts: blocks, nodes and miners. Blockchain concept is similar or in simple ways like google docs where all the users can use the same document in sharing and update the changes in real time transparently. Similarly, it provides distributed access. Blockchain technology has practical applications in financial industry, smart contracts, Digital IDs, Internet of things etc. also it is used to secure sharing of medical data, cross-border payments, cryptocurrency exchange real estate processing platform etc. So, blockchain is very useful and beneficial latest technology.

Covid 19 pandemic has generated unusual condition all over the world. Safety and survival have been the most important concerns. However, responses to the crises differ in degrees and ways. Again as a religious community the responses become unique. The paper explores the digital spaces carved by the Jain community in Mumbai in response to Covid 19 pandemic and subsequent lockdown. It looks at the tensions of the external crises and the challenges of preservation of intrinsic principles of the religion. Revivalism and makeover are immediate trends. Globalisation and slobalisation seem to be fused in responses. These interactions definitely provide contemporary historiographical analysis of the Jain community of Bombay. The emergent picture is that of the community going through the phase of transition.

Traditional teaching practice in the current era is found to little outdated and non-interesting. Using the current techniques, the lesson taught to students is not skill oriented, and therefore, although we are producing good number of health workforce, we are unable to meet the needs of the community. Introduction of interactive methods of teaching is directed at the formation of active personal position and improving skills of mutual cognitive activity. The researcher has chosen a topic in this context as she felt it necessary to see how successful the interactive teaching methods in teaching the concept with to learn the perspective of students towards use of interactive teaching methodologies. The research signifies the study was to identify the student’s perceptions towards the use of interactive teaching aids in teaching learning process. During the research, the researcher receives an ample of ideas which can be implemented to enhance the enhance the traditional teaching methods which would not only help the students but also the teaching faculties to enhance their skills of the teaching amongst the teachers and the learning capability in students.

Blended learning or the integration face to face and online instruction (Graham 2013) is widely adopted across higher education with some scholars referring to it as the ‘new traditional model’. Blended learning forces us to consider the characteristics of digital technology, in general and information communication technologies more specifically. Blended learning can enhance students learning outcomes, improve student’s motivation and it is effective way for achieving learning objectives. Blended learning also spends lower cost for training and it may enhance the students learning experience.

Brand name creates loyalty, trust, faith, premium-ness or mass market appeal depending on how the brand is marketed, advertised and promoted. People do not buy products but they buy brands. Successful organizations have the power of their brands as the cornerstone of their success. An important aspect of branding is brand equity. Every firm aims at building equity. In general, brand equity refers to the value of a brand. It is the consumer perception towards the brand. If the consumer has high degree of association with the brand, it leads to high level of brand equity. The final way to build brand equity is to leverage secondary associations. Brand associations may themselves be linked to other entities that have their own associations, creating these secondary associations. For example, the brand may be linked to certain source factors, such as the company, countries or other geographical regions and channels of distribution as well as to other brands, characters, people, sporting or cultural events. In this research paper, an attempt is made to find out the impact of leveraging secondary associations to build brand equity with the case of a successful brand Reliance Jio.

The term has three vital components – ‘work’, ‘life’ and ‘balance’. In simple terms, “work” is normally conceived of in this context as including paid employment while “life” includes activities outside work. The term ‘balance’ too, lends itself to a variety of meanings. A simplistic definition of balance may be “sufficient time to meet commitments at both home and work” The demand for maintaining a work-life balance has risen unprecedentedly among the employees and the management has also acknowledged its importance in the current scenario. In future, work life balance will be one of the hot topics of debate in the boardrooms and is going to be a major area of concern for the management and HR professionals which they will be faced with. With increasing stress levels and demands at the workplaces, attrition rate in organization is increasing. Therefore, the present day organizations are required to create a flexible environment which would help employees to manage their work and family together. This paper brings forth such issues and practices prevailing among youth working especially for corporate companies

The Ecommerce sector is changing very fast as the demand for ecommerce business is rising, Be it B2B type of business or B2C type of business, ecommerce has grown far behind the idea of just selling on online platform. Ecommerce platform have adopted latest technologies like Chatbots, Augmented reality to enhance the feature of the E platform and to make more buyer friendly. Not only that but also fulfilling the demands of the buyers, the ecommerce industry have tried to give personal touch to the customers, making them more comfortable than offline shopping. The paper studies the latest technologies that have been adopted by many online selling businesses which become a lesson for Indian businesses selling online. The paper uses secondary data. The entire study is based only on observation and documentary analysis