Multidisciplinary Scholarly Research Association
Multidisciplinary Scholarly Research Association, India is a culmination of like-minded eminent
researchers who joined together to build and strengthen research across India, the largest continent
pooling in experts from countries. India is very popular for its rich heritage and culture. Though
having such credentials there still exist a gap in practical application of the results... read more
Recently Published Articles
Original Research Journal
|
April 30, 2026
43 Downloads
IDENTIFYING AND ADDRESSING RESEARCH GAPS IN DEVOPS: TOWARD STANDARDIZED FRAMEWORKS, SECURITY INTEGRATION, AND ORGANIZATIONAL READINESS
Ms. Pramila .V. Bairagi
DOI : 10.5281/erj.20176581
Abstract
Certificate
DevOps has become a central approach in contemporary software engineering, aiming to accelerate delivery cycles, enhance system reliability, and foster stronger collaboration between development and operations teams. However, despite its broad adoption, many organizations continue to experience inconsistent results, security shortcomings, and challenges in successful implementation. This study explores enduring research gaps in DevOps through the analysis of three closely connected areas: the absence of unified and standardized frameworks, the fragmented incorporation of security practices, and the limited attention given to organizational readiness. Using a survey-based research methodology supported by a critical review of existing literature, the study evaluates empirical insights gathered from DevOps practitioners across multiple industries in conjunction with prior academic research. The results indicate that current DevOps practices are predominantly driven by tools, security is unevenly integrated across the lifecycle, and organizational readiness remains insufficiently theorized and poorly operationalized. This research advances the field by conceptualizing DevOps as a socio-technical system and by outlining an integrative direction to inform future research and practical adoption. The study further discusses implications for theory building, organizational strategy, and the implementation of secure DevOps practices within post-pandemic, distributed work settings.
Original Research Journal
|
April 30, 2026
42 Downloads
PREPARING FOR A HUMAN–AI FUTURE: A HUMAN-CENTRIC FRAMEWORK FOR COLLABORATIVE READINESS
Ms. Maria Raja John
DOI : 10.5281/erj.20176291
Abstract
Certificate
The rapid diffusion of artificial intelligence across organizational, educational, and societal domains has fundamentally reshaped how decisions are made, work is organized, and responsibilities are distributed. While AI systems offer unprecedented gains in speed, scale, and analytical capability, their real-world effectiveness is inseparable from the quality of human engagement that surrounds their design, interpretation, and use. This paper contends that preparedness for an AI-driven future cannot be reduced to technological readiness alone, but must be grounded in a human-centric understanding of collaboration between human intelligence and artificial systems.
Using a qualitative and analytical research methodology based on a systematic review of interdisciplinary literature, the study integrates perspectives from information technology, social sciences, ethics, and workforce studies to examine how preparedness for human–AI collaboration is currently conceptualized. The analysis reveals that prevailing approaches disproportionately emphasize technical infrastructure and automation capacity, while insufficiently addressing the human competencies required to guide, question, and govern intelligent systems.
In response, the paper proposes a Human-Centric Collaborative Readiness Framework structured around four interrelated dimensions: cognitive capability, emotional intelligence, ethical reasoning, and decision authority. These dimensions collectively capture the human capacities necessary to ensure that AI systems are used responsibly, transparently, and in alignment with societal values. By repositioning human intelligence as a central pillar of AI preparedness, the framework offers a structured lens for assessing individual and organizational readiness in AI-enabled environments.
The study contributes to ongoing interdisciplinary discourse by advancing a conceptual model that emphasizes collaboration over replacement, responsibility over automation, and sustainability over short-term efficiency. The proposed framework is intended to support educators, organizations, and policymakers in designing strategies that ensure artificial intelligence strengthens human agency and institutional resilience in the evolving digital future.
Original Research Journal
|
April 30, 2026
44 Downloads
NEED FOR ENTREPRENEURIAL SKILLS AND COMPETENCIES IN LIBRARY AND INFORMATION SCIENCE (LIS) EDUCATION: AN OVERVIEW
Mr. Ramesh G. Paloti
DOI : 10.5281/erj.20176631
Abstract
Certificate
This study highlights the importance of entrepreneurial skills and competencies for Library and Information Science (LIS) professionals. These skills are essential due to developments in Information and Communication Technologies (ICT) along with Mobile applications. Shrinking job opportunities in the library sector is another cause to embrace entrepreneurship. Traditionally, LIS professionals were largely employed in academic, public and special libraries. To be relevant, competitive and sustain in this disruptive technological era, diversification and expansion of the job market is very essential. In this context, Entrepreneurship skills plays a vital role in accelerating this diversification. As information becomes a valuable commodity, LIS professionals have the opportunity to create innovative services, products and enterprises which will eventually lead to entrepreneurial culture among LIS Professionals. The paper aims to identify entrepreneurial abilities and examine whether current LIS education prepares students for self-employment, innovation and business opportunities in the information field.
Original Research Journal
|
April 30, 2026
41 Downloads
FINANCIAL LITERACY VERSUS FINANCIAL CONFIDENCE: A STUDY OF COMMERCE STUDENTS’ INVESTMENT PERCEPTION
Menka Nalawade & Dr. Eknath Zhrekar
DOI : 10.5281/erj.20176393
Abstract
Certificate
This paper investigates the reason why numerous commerce students, even with formal finance education, are reluctant to invest their money. “Financial Literacy” pertains to the objective understanding of concepts such as inflation and interest, whereas “Financial Confidence” relates to an individual’s self-assurance in making the right decisions. The study reveals that confidence often plays a more significant role in prompting investment actions than actual knowledge. Research indicates that there is no significant difference in the financial confidence levels of male and female commerce students. The study shows that understanding money is not just about knowing facts. It also involves behavior. Teaching methods need to focus on emotions to help students act on what they know. This report offers a framework for understanding how to transition students from being ”educated” to becoming “active” investors.
Original Research Journal
|
April 30, 2026
42 Downloads
THE PSYCHOLOGICAL IMPACT OF ONLINE MARKETING STRATEGIES ON ADOLESCENT’S EMOTIONAL RESPONSE AND CONSUMER BEHAVIOUR
Mrs. Pradnya Swapnil Nikalje & Dr. Sunil Bapu Kadam
DOI : 10.5281/erj.20176503
Abstract
Certificate
This research paper focuses on the psychological effects of online marketing strategies on adolescents, considering their emotional responses and consumer behaviours. In some years, especially after pandemic, marketers are prominently using digital platform to influence consumer choices. Its more common among young individuals who are increasingly active on social media and digital platforms. Adolescents, as a vulnerable demographic, may be particularly susceptible to the persuasive techniques employed in online marketing, such as emotional appeals, influencer endorsements, and targeted advertisements. This study aims to understand how these marketing strategies shape adolescents’ emotions, attitudes, and purchasing decisions. This research study understands the relationship between online marketing content and adolescent emotional responses, as well as the broader implications for consumer behaviour. The findings highlight the critical role of emotional engagement in shaping consumer decisions and underscore the need for ethical considerations in digital marketing targeted at young audiences.
Original Research Journal
|
April 30, 2026
46 Downloads
ROLE OF ARTIFICIAL INTELLIGENCE ON DECISION- MAKING SPEED AND ACCURACY AMONG FINANCE PROFESSIONALS
Mrs. Payal Vijay Bhatia
DOI : 10.5281/erj.20176449
Abstract
Certificate
Artificial Intelligence (AI) is a branch of computer science. Here, machines are designed in such a way that they can perform tasks which normally require human intelligence such as problem solving, analyzing, decision making etc. Finance is the lifeblood of business. Decisions taken by finance professionals have a significant impact on future prospects of business. AI helps in analyzing huge volume of financial data in just few minutes. Due to advent of AI, the traditional decision-making process has been replaced by AI tools (Machine Learning, Natural Language Processing and Predictive Analysis). This study tries to analyze the impact of AI on enhancing the speed and accuracy of decision making. It tries to find how much finance professionals are dependent on AI for decision making. The study finds that AI tools have helped to reduce human bias and errors, but they can never replace human beings. Just that the roles of finance professionals will evolve from doing manual or routine tasks to being strategic advisors, AI ethic officers, AI product managers, AI auditors, Risk analysts, etc.
Original Research Journal
|
April 30, 2026
44 Downloads
DIGITAL LITRECY AND UPSKILLING
Prof. Manisha C. Gaikwad
DOI : 10.5281/zenodo.20178840
Abstract
Certificate
In today’s world, characterized by rapid technological advancements, digital literacy and skill development have become crucial for individuals to develop well. Digital literacy and upskilling represent the multifaceted nature of digital literacy, encompassing technical skills, critical thinking, information evaluation, and responsible online behaviour. It then examines the importance of skill development in India, adapting to the evolving digital landscape and securing employment opportunities. The rapid evolution of technological proficiency is no longer optional but a fundamental requirement. The rapid evolution of technologies like AI automation and big data is driving a global demand for workforce transformation, with studies estimating that 50% of employees will need to reskill by 2026. The paper further discusses the challenges and opportunities related to promoting digital literacy and skill development across diverse demographics and populations. Finally, it proposes potential solutions and strategies to bridge the digital divide and empower individuals to become active and informed participants in the digital age.