Original Research Articles
SCHOOL STUDENT ENTREPRENEURSHIP PROJECTS IN THAILAND
Janchai Yingprayoon
DOI : N/A
Abstract
Certificate
Social media has now permeated the lives of people from all walks of life. We can use our electronic devices to
order any product or service online and no longer have to go to a shop and buy it. COVID -19 has led to the
closure of schools and universities and the closure of businesses. As a result, the number of students in schools
and universities has dropped drastically. Among the effects of the COVID -19 pandemic, a new trend seems to
be emerging. Secondary school students are directly opting for a career in business. It is therefore important
that entrepreneurship is included in the curriculum of secondary schools in Thailand. This paper presents a
number of entrepreneurship projects in different schools in Thailand. Finally, the impact of entrepreneurship
projects on high school and university curricula in Thailand is presented.
Original Research Articles
O2O VICIOUS CIRCLE: A SHIFT IN CUSTOMER’S BUYING BEHAVIOUR IN THANE DISTRICT
Dr. Kishori J. Bhagat & Miss. Tejal Mahajan
DOI : N/A
Abstract
Certificate
O2O ecommerce was the key to growth in 2020. The coronavirus pandemic pushed more consumers online but
for those still longing for in-store experiences. Today’s customers are starting their shopping experience online.
Whether it’s seeing an online advertisement or a recommendation from a friend on social media. People are
spending more time online now more than ever. In fact, they are spending their time on mobile more than TV.
This is what makes the Offline to Online journey so critical for businesses. People are no longer spending their
time watching TV advertisement. O2O is Online to Offline, referring to the online business opportunities by
using the Internet, the offline business trading in the Physical Store. Since Online E-commerce decided to open
offline stores and the offline stores began to build online platform. Brick and Mortar is a type of business model
that has both online and offline operations, which typically include a website and a physical store. A Brickand-
mortar company can offer customers the benefits of fast online transactions and traditional face-to-face
service and is thus potentially more competitive than a traditional "bricks and mortar" type of business, which
is offline only. This type of business model is also referred to as Bricks and bricks. Brick-and-mortar shopping
gives customers a chance to chat with sales representative, touch and feel, and get the in-store experiences.
Combine that In-store customer experience with an online strategy so shoppers can read detailed product
descriptions without talking to a sales representative. In order to study Shifts from Online to Offline to Online
and Shift from Offline to Online to Offline; this study was conducted on customers who residing in the Thane
District. The study consists of primary and secondary data. A structured questionnaire was used for data
collection with 7-points Likert scale. Null hypotheses were tested using Mann-Whitney U Test & Kruskal Wallis
test. The study in hand would be beneficial to the Marketers, Customers and Society at large.
Original Research Articles
EXPLORATION OF RELATIONSHIP BETWEEN SELF-ESTEEM AND LIFE SATISFACTION AMONG RETIRED ADULTS
Kirti Barad
DOI : N/A
Abstract
Certificate
By the age of retirement people have experienced success and failure in different phases of their life. In this age
after retirement when they have almost completed all their tasks of their life, they look back to their entire past
life and from those some have the feeling of success and happiness, whereas some might have the feeling of bitter
experiences and sad memories. All these feelings, experiences and memories play a very important role in their
satisfaction towards life which has a big influence in their level of self-esteem.
This study was an attempt to examine the levels and relationship between self-esteem and life-satisfaction of
retired persons residing in Mumbai city of Maharashtra. Participants were 50 retired men, who were given to
complete the Rosenberg Self-esteem Scale (RESS); and Satisfaction with Life Scale (SWLS) for finding out their
levels on the variables. In order to find out the relation between the two variables Pearson correlation method
was implemented. From the collected data it was found that among the representative sample 56% of the sample
population has high self-esteem. And 12%% of the sample population among the representative sample has very
high self-esteem. The researcher found that the correlation (r) value is 0. 0037 and the p value is (p)> 0.05The
results show negligible correlation between level of life satisfaction and self-esteem among retired persons of
Mumbai, Maharashtra.
Original Research Articles
FARMER ENTREPRENEURS IN INDIA- THE SKILL SETS REQUIRED AND CHALLENGES FACED
Prof. Deepti R. Chindarkar
DOI : N/A
Abstract
Certificate
In recent years, entrepreneurship has achieved significance as a driver of economic growth and poverty
alleviation. The term agri-entrepreneurship is similar with entrepreneurship in agriculture and describes
agribusiness establishment in agriculture and allied sector. Farmer-entrepreneurs operate in a complex and
dynamic environment. They are part of a larger collection of people including other farmers, suppliers, traders,
transporters, processors and many others. Each of these has a role to play in producing products and moving
them through to the market – through the value chain. This paper focuses on various initiatives and entities that
promote capacity building and entrepreneurship development among the poor in India and pays special attention
to examining the ways in which these entities can better coordinate efforts of farmers.