About Journal
Educreator Research Journal is a peer-reviewed, open-access journal published in the English/Hindi/Marathi/Sanskrit– language, provides an international forum for the promotes original academic research in
Life sciences:
Agricultural Sciences, Animal/ Veterinary Sciences, Archeology, Astrobiology, Biochemistry, Biodiversity and Conservation, Bioinformatics, Biological Sciences, Biology, Biotechnology, Developmental Biology, Ecology, Entomology, Environmental Science, Evolutionary Biology, Genetics, Histology, Zoology.
Health Sciences:
Anesthesiology, Bariatrics, Critical care medicine, Dermatology, Emergency medicine, Family medicine, General Practice, Hematology, Infectious disease, Kinesiology, Laboratory medicine, Medical physics, Medicine and Dentistry, Neurology, Oncology, Nursing and Health Professions, Nutrition and Metabolism,
Physical, Chemical Sciences & Engineering:
Chemical Engineering, Computer Science, Earth and Planetary Science, Energy, Engineering & Technology, Engineering Sciences, Engineering, Information Technology, Material Science, Mathematical and Statistical Sciences, Mathematics, Physical Sciences, Physics and Astronomy.
Arts and Humanities:
Arts and Humanities, Business Management, Decision Science, Economics, Education, English Literature, Finance, Hindi Literature, History, Hotel Management, Law, Linguistics and Languages, Management, Physical Education, Political Science, Psychology, Religion Studies, Sanakrit Literature, Tourism
Recently Published Articles
Original Research Journal
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April 30, 2026
83 Downloads
NEED FOR ENTREPRENEURIAL SKILLS AND COMPETENCIES IN LIBRARY AND INFORMATION SCIENCE (LIS) EDUCATION: AN OVERVIEW
Mr. Ramesh G. Paloti
DOI : 10.5281/erj.20176631
Abstract
Certificate
This study highlights the importance of entrepreneurial skills and competencies for Library and Information Science (LIS) professionals. These skills are essential due to developments in Information and Communication Technologies (ICT) along with Mobile applications. Shrinking job opportunities in the library sector is another cause to embrace entrepreneurship. Traditionally, LIS professionals were largely employed in academic, public and special libraries. To be relevant, competitive and sustain in this disruptive technological era, diversification and expansion of the job market is very essential. In this context, Entrepreneurship skills plays a vital role in accelerating this diversification. As information becomes a valuable commodity, LIS professionals have the opportunity to create innovative services, products and enterprises which will eventually lead to entrepreneurial culture among LIS Professionals. The paper aims to identify entrepreneurial abilities and examine whether current LIS education prepares students for self-employment, innovation and business opportunities in the information field.
Original Research Journal
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April 30, 2026
48 Downloads
ARTIFICIAL INTELLIGENCE, PERSONALIZATION, AND CONSUMER BUYING BEHAVIOUR IN DIGITAL RETAIL: A CONCEPTUAL AND EMPIRICAL STUDY WITH SPECIAL REFERENCE TO ONLINE CLOTHING
Dr.(Mrs.) Anaya Aditya Markandeya & Ms. Ananya Gon
DOI : 10.5281/erj.20136027
Abstract
Certificate
Artificial intelligence (AI) has become a transformative force in digital retail, fundamentally reshaping how consumers discover, evaluate, and purchase products. AI-powered recommendation engines, predictive analytics, conversational interfaces, and virtual assistance systems increasingly curate personalized shopping journeys. While such technologies enhance convenience, relevance, and engagement, they also raise concerns regarding privacy, trust, and algorithmic influence.
This study integrates a conceptual framework with empirical evidence for online clothing shoppers in India. Drawing upon the Technology Acceptance Model (TAM) and the Stimulus–Organism– Response (SOR) paradigm, the research examines how AI-driven personalization influences purchase intention and impulse buying through perceived relevance, trust, emotional engagement, and convenience. Findings indicate that approximately half of respondents have made purchases due to algorithmic recommendations, despite limited awareness of AI’s role in shaping these suggestions. However, perceived irrelevance and ethical concerns remain significant barriers to trust.
The study highlights AI’s dual role as both a commercial value creator and a potential ethical risk. Managerial implications emphasize the need for transparent, explainable, and consumer-centric AI implementation strategies.
Original Research Journal
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April 30, 2026
48 Downloads
A Study on Sector-Wise Analysis of ESG Practices by Corporates in India
Asst. Prof. Deepti Chindarkar & Prof. Dr. Lata Krishnan
DOI : 10.5281/erj.20137314
Abstract
Certificate
Environmental, Social, and Governance (ESG) reporting has emerged as a crucial mechanism for assessing corporate sustainability and responsible business practices. In India, regulatory initiatives such as the Securities and Exchange Board of India’s (SEBI) Business Responsibility and Sustainability Reporting (BRSR) framework have significantly increased the emphasis on ESG disclosures. This study conducts a sector-wise comparative analysis of ESG reporting practices among selected Indian companies across key sectors, including banking, information technology, manufacturing, and energy. Using secondary data sourced from annual reports, sustainability reports, and BRSR disclosures, the study evaluates the extent and quality of ESG disclosures. The findings reveal substantial variations in ESG reporting across sectors, with service-oriented sectors exhibiting higher disclosure levels than environmentally intensive sectors. The study highlights sector-specific strengths and gaps in ESG reporting and offers policy and managerial implications for enhancing sustainability transparency in India
Original Research Journal
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April 30, 2026
48 Downloads
A STUDY OF FINANCIAL PLANNING AND INVESTMENT OF INDIVIDUAL
Mr. Srujan S. Deo
DOI : 10.5281/erj.20178513
Abstract
Certificate
Financial planning is the process of assessing the financial goals of an individual, it is taking money that he is owing, determine life goals, and then take necessary steps in order to achieve goals in the determining period. It is a technique of quantifying a person's requirements in terms of money. This study aims at answering these questions- How can the investor plan for his financial resources? and What is the overview of the investor in short- and long-term goals?
For data collection, the researcher has collected primary data by surveying investor's investment objectives and risk profile.
The result found that the comprehensive study about each aspect of this topic has shown that the Financial Planning is a dynamic and flexible concept which involves regular and systematic analysis, proper management, judgment, and actions.
Original Research Journal
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April 30, 2026
40 Downloads
A STUDY ON THE EFFECT OF RISING CIGARETTE PRICES ON CONSUMER BUYING BEHAVIOUR IN MUMBAI CITY
Mr. Aditya Parab & Prof. Dr. Lata Krishnan
DOI : 10.5281/erj.20135880
Abstract
Certificate
Tobacco consumption continues to pose a major public health challenge in India, with cigarette smoking being a leading cause of preventable diseases and deaths. In response, the government has implemented various taxation and pricing policies to reduce tobacco use by increasing product affordability barriers. The present study examines the effect of rising cigarette prices on the buying behaviour of smokers in Mumbai City. It aims to analyze changes in purchasing patterns, consumption frequency, brand preferences, and quitting intentions following recent price increases.
The study is based on primary data collected through a structured questionnaire administered to smokers across different socio-economic groups in Mumbai. Statistical tools are used to evaluate the relationship between cigarette price increases and consumer behaviour. The findings indicate that rising cigarette prices significantly influence smokers’ purchasing decisions, leading to reduced consumption, brand switching, and increased intentions to quit. The study also reveals that price increases are more effective among young and low-income smokers.
The results highlight the importance of taxation and pricing policies as effective instruments for tobacco control. The study provides valuable insights for policymakers and public health authorities in designing targeted interventions to reduce smoking prevalence and promote healthier lifestyles in urban India.
Original Research Journal
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April 30, 2026
60 Downloads
A Comparative Study of the Factor Influencing Buying Behaviour of Gen Z and Gen X with Special Reference to Organic Products
Ms. Florency D’souza
DOI : 10.5281/erj.20137467
Abstract
Certificate
Researchers and marketers are paying close attention to the increasing demand for organic products, especially when it comes to comprehending how consumer behaviour varies by the two generations. The purpose of this study is to compare the variables affecting Generation Z and Generation X's purchasing decisions, with a focus on organic goods. The study looks at important factors such price sensitivity, brand trust, product availability, environmental concern and health consciousness. The results show that Gen Z and Gen X customers have quite different buying behaviour and preferences and reasons for making purchases. Gen X tends to prioritize health benefits, environmental concern and are more price sensitive whereas Gen Z priorities, brand trust, environment concerns as well as accessibility and the availability of organic products.
Original Research Journal
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April 30, 2026
40 Downloads
SURVEY ON STUDENTS PERCEPTION OF INNOVATIVE METHODS USED IN CLASSROOM
Dr. Kirti Sigtia & Ms. Seema Shukla
DOI : 10.5281/erj.20175710
Abstract
Certificate
The present study aims to analyse students’ perception towards innovative teaching methods used in the classroom. The study is based on a survey conducted among students of higher education, and data were collected through a structured questionnaire using Google Forms. Simple percentage analysis was used for data analysis. The findings reveal a positive perception among students towards innovative teaching methods such as the use of technology, project-based learning, problem-solving techniques, buddy learning, storytelling and flipped classroom. Only a small number of respondents expressed disagreement or lack of awareness. The study concludes that innovative teaching methods play an important role in enhancing student engagement and improving the overall effectiveness of the teaching-learning process.
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