About Journal
Educreator Research Journal is a peer-reviewed, open-access journal published in the English/Hindi/Marathi/Sanskrit– language, provides an international forum for the promotes original academic research in
Life sciences:
Agricultural Sciences, Animal/ Veterinary Sciences, Archeology, Astrobiology, Biochemistry, Biodiversity and Conservation, Bioinformatics, Biological Sciences, Biology, Biotechnology, Developmental Biology, Ecology, Entomology, Environmental Science, Evolutionary Biology, Genetics, Histology, Zoology.
Health Sciences:
Anesthesiology, Bariatrics, Critical care medicine, Dermatology, Emergency medicine, Family medicine, General Practice, Hematology, Infectious disease, Kinesiology, Laboratory medicine, Medical physics, Medicine and Dentistry, Neurology, Oncology, Nursing and Health Professions, Nutrition and Metabolism,
Physical, Chemical Sciences & Engineering:
Chemical Engineering, Computer Science, Earth and Planetary Science, Energy, Engineering & Technology, Engineering Sciences, Engineering, Information Technology, Material Science, Mathematical and Statistical Sciences, Mathematics, Physical Sciences, Physics and Astronomy.
Arts and Humanities:
Arts and Humanities, Business Management, Decision Science, Economics, Education, English Literature, Finance, Hindi Literature, History, Hotel Management, Law, Linguistics and Languages, Management, Physical Education, Political Science, Psychology, Religion Studies, Sanakrit Literature, Tourism
Recently Published Articles
Original Research Journal
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April 30, 2026
58 Downloads
DIGITAL LITRECY AND UPSKILLING
Prof. Manisha C. Gaikwad
DOI : 10.5281/erj.20178840
Abstract
Certificate
In today’s world, characterized by rapid technological advancements, digital literacy and skill development have become crucial for individuals to develop well. Digital literacy and upskilling represent the multifaceted nature of digital literacy, encompassing technical skills, critical thinking, information evaluation, and responsible online behaviour. It then examines the importance of skill development in India, adapting to the evolving digital landscape and securing employment opportunities. The rapid evolution of technological proficiency is no longer optional but a fundamental requirement. The rapid evolution of technologies like AI automation and big data is driving a global demand for workforce transformation, with studies estimating that 50% of employees will need to reskill by 2026. The paper further discusses the challenges and opportunities related to promoting digital literacy and skill development across diverse demographics and populations. Finally, it proposes potential solutions and strategies to bridge the digital divide and empower individuals to become active and informed participants in the digital age.
Original Research Journal
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April 30, 2026
32 Downloads
A STUDY ON AI APPLICATIONS IN FINANCIAL REPORTING
Dr. Varsha Anant Tandel
DOI : 10.5281/erj.20135592
Abstract
Certificate
This research paper examines the Artificial Intelligence has a transformative role in accounting and financial reporting. It offers accuracy, efficiency and decision making in financial matters. AI technologies perform several tasks like data entry; invoice processing, auditing and reducing human error. But it also has some challenges with data privacy and bias in algorithms. At the end the paper concludes by emphasizing the application of AI implementation is required along with human expertise to survive in the digital innovative world.
Original Research Journal
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April 30, 2026
39 Downloads
Role of Digital Technology in Enhancing Public Awareness of Government Initiatives on Generic Medicine
Prof. Dr. Kishori Jagdish Bhagat & Chetna Kukrety
DOI : 10.5281/erj.20137085
Abstract
Certificate
The rising penetration of digital media has transformed consumer awareness and healthcare decision-making patterns. Generic medicines have emerged as a cost-effective alternative, yet their acceptance largely depends on public perception and awareness. In recent years, digital platforms have played a crucial role in influencing consumer attitudes toward pharmaceutical products. This study explores the role of digital technology in enhancing public awareness of government initiatives on generic medicine
Original Research Journal
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April 30, 2026
33 Downloads
A STUDY ON THE IMPACT OF CULTURAL FESTIVALS ON TOURISM DEVELOPMENT AND ECONOMIC GROWTH IN MAHARASHTRA
Mr. Siddhesh Surendra Sawant
DOI : 10.5281/erj.20178399
Abstract
Certificate
This study examines the influence of cultural festivals on tourism development and economic growth in Maharashtra. It explores how festivals attract visitors, promote local culture, and boost hospitality, transportation, and retail sectors. The research will study key festivals such as Ganesh Chaturthi, Pandharpur wari, Diwali, and Navratri, highlighting their role in enhancing regional visibility and economic activities. This will help to understand the cultural significance and its impact on the economy. Moreover, the study highlights how festivals act as platforms for preserving and promoting Maharashtra’s diverse cultural heritage, traditions, and arts, thereby strengthening regional identity and pride
Original Research Journal
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April 30, 2026
31 Downloads
DIGITAL SKILLS AS THE NEW GLOBAL CURRENCY IN INDIA’S EMERGING DIGITAL ECONOMY
Aatif Ahmed Khan
DOI : 10.5281/erj.20135743
Abstract
Certificate
In the contemporary technology-driven global economy, economic value is increasingly shaped by knowledge-based assets rather than solely by physical or financial capital. Among these assets, digital skills have emerged as a powerful form of global currency, enabling individuals to participate in global labour markets and allowing economies to enhance productivity, innovation, and international competitiveness. This secondary research paper examines the role of digital skills in India’s emerging digital economy using data drawn from government reports, academic journals, industry publications, and policy documents. The study analyses how digital skills influence employability, economic growth, and global integration, while also identifying key skill areas that are driving digital transformation across sectors. Additionally, the paper explores the opportunities created by digitalisation, such as expanded employment and entrepreneurship, alongside challenges including the digital divide, skill gaps, and unequal access to quality training. The study concludes that sustained investment in digital skill development, supported by inclusive policies, industry collaboration, and continuous learning initiatives, is essential for ensuring long-term economic growth and positioning India as a global hub for digital talent.
Original Research Journal-
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April 30, 2026
31 Downloads
An Empirical Analysis of AI-Driven Financial Decision-Making among Generation Z
Ms. Kajal Chheda
DOI : 10.5281/erj.20139807
Abstract
Certificate
This study examines the influence of artificial intelligence (AI) on financial decision-making among Generation Z, defined as individuals born between 1997 and 2012. As a digitally native cohort, Generation Z demonstrates high technological adaptability and early adoption of financial technologies. The study primarily adopts a quantitative research approach supported by existing literature to analyze usage patterns, adoption drivers, perceived benefits, risks, and trust levels associated with AI-driven financial tools.
Primary data were collected through a structured survey administered to 178 Generation Z respondents. The findings reveal widespread awareness and moderate usage of AI-based applications such as budgeting tools, investment platforms, and robo-advisors. A majority of respondents reported improvements in financial organization and decision-making efficiency. However, concerns regarding algorithmic bias, lack of transparency, inaccurate recommendations, and data privacy significantly affect trust levels.
The study highlights a growing reliance on AI in personal finance while emphasizing the importance of enhanced financial literacy, ethical AI practices, and robust regulatory frameworks to ensure responsible and sustainable adoption of AI-driven financial tools among Generation Z.
Original Research Journal
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April 30, 2026
67 Downloads
THE PSYCHOLOGICAL IMPACT OF ONLINE MARKETING STRATEGIES ON ADOLESCENT’S EMOTIONAL RESPONSE AND CONSUMER BEHAVIOUR
Mrs. Pradnya Swapnil Nikalje & Dr. Sunil Bapu Kadam
DOI : 10.5281/erj.20176503
Abstract
Certificate
This research paper focuses on the psychological effects of online marketing strategies on adolescents, considering their emotional responses and consumer behaviours. In some years, especially after pandemic, marketers are prominently using digital platform to influence consumer choices. Its more common among young individuals who are increasingly active on social media and digital platforms. Adolescents, as a vulnerable demographic, may be particularly susceptible to the persuasive techniques employed in online marketing, such as emotional appeals, influencer endorsements, and targeted advertisements. This study aims to understand how these marketing strategies shape adolescents’ emotions, attitudes, and purchasing decisions. This research study understands the relationship between online marketing content and adolescent emotional responses, as well as the broader implications for consumer behaviour. The findings highlight the critical role of emotional engagement in shaping consumer decisions and underscore the need for ethical considerations in digital marketing targeted at young audiences.
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