Original Research Article
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April 30, 2024
176 Downloads
UNRAVELLING THE FUTURE: AI'S ROLE IN RESHAPING FINANCIAL SYSTEMS AND STRATEGIES
Chetna Choudhari, Rudrapratap Singh, Ansh Jadhav & Dr. Chandra Iyer
DOI : 10.5281/AMIERJ.10926478
Abstract
Certificate
In the dynamic realm of finance, this research investigates the transformative influence of Artificial Intelligence (AI) on financial
systems and strategies. The study recognizes the evolving landscape and addresses regulatory challenges, employment dynamics,
security concerns, and ethical implications associated with AI integration. Employing a mixed methodology approach, the
research seamlessly integrates qualitative data analysis with surveys, Google Forms, and various primary data collection methods.
The objectives include scrutinizing regulatory frameworks, assessing ethical considerations, and evaluating the robustness of AI
models in financial security. Additionally, the research explores AI's impact on financial sector employment. Findings aim to offer
nuanced insights into the multifaceted challenges and opportunities posed by AI in finance. The research offers a holistic
understanding of AI's impact on financial systems, addressing regulatory challenges, employment dynamics, security concerns,
and ethical implications. The study concludes by emphasizing the need for a balanced, dynamic, and responsible approach to
shaping financial strategies in the AI era. Our team crafted a suggestive model, which serves as a core framework, enabling
effective navigation of the dynamic landscape and strategic steering for the future of financial strategies.
Original Research Article
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April 30, 2024
139 Downloads
EXPLORING THE IMPACT OF CHATBOT:-A BOON CHATBOT OR A CURSE
Vedika Pandey & Dr. Sadhana Kapote
DOI : 10.5281/AMIERJ.10926501
Abstract
Certificate
“ This paper explores the impact of chatbots technology on various industries and society as a whole .It explore the benefits and
drawbacks of utilising chatbots ,exploring if they are blessing or a curse .The study looks at how chatbot have improved customer
service ,boosted corporate , productivity ,and given consumers convenience. However ,It also tackles issues like employment
displacement, privacy, and the possibility of chatbot abuse .This study aims to provide a through examination of chatbots effects
and to encourage more conversations about the moral and practical implications of these technologies “
Original Research Article
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April 30, 2024
97 Downloads
ELECTRIC SHIFT: HOW TATA PIONEERED THE EV REVOLUTION IN INDIA
Shashikant Sonawane, Param Nimesh, Aditya Dusane & Dr. Sadhana Kapote
DOI : 10.5281/AMIERJ.10926542
Abstract
Certificate
The last decade has seen a spike in carbon emissions and exacerbated global warming. This has been a driving factor for
governments to switch to sustainable and green energy. It is evident that automobiles with Internal Combustion Engine (ICE)
contribute majorly to these emissions increasing the carbon footprint. To counter this problem, the Governments globally are
promoting the manufacturing and use of electrically powered vehicles. Tata Motors, an automobile giant, has taken this
opportunity to launch its first EV in the Indian markets to become the most successful EV in India. This research explores how
Tata created a new market segment in the conventional ICE automobile market in India with its first product Nexon EV and
pioneered the EV revolution in India. This study helps analyze the strategies which led to the success of Tata Nexon, India’s first
successful EV in the personal vehicle market.
Original Research Article
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April 30, 2024
178 Downloads
IMPACT OF GREEN INVESTMENT PRACTICES ON DIGITAL INDIA GOALS 2026
Ashish Kothari & Dr. Chandra Iyer
DOI : 10.5281/AMIERJ.10926563
Abstract
Certificate
The 21st century’s environmental degradation has reshaped economies, urging a shift towards sustainable practices
reflected in the UN’s Sustainable Development Goals (SDGs). Climate change disrupts economies, emphasising the
need for eco-conscious approaches. India’s growth amid industrialisation prompts scrutiny of green investment’s
impact on its Digital India Goals 2026. The research addresses financial infrastructure deficiencies prioritizing shortterm
gains over sustainable impacts, hindering resource allocation to eco-friendly projects. Lack of awareness
impedes capital flow towards green initiatives, slowing progress for a sustainable economy. Ethical risks in data
exploitation threaten cybersecurity and societal trust.Objectives encompass understanding green investment's impact
on India’s digital economy, gauging public attitudes towards sustainability, and evaluating digital initiatives for
enhanced strategies. The study's importance lies in ridging investor awareness gaps to facilitate India’s attainment of
its Digital India Goals. Analytical and descriptive methods with primary and secondary data collection and hypothesis
testing form the research methodology, limited by sample size and study duration.The literature review highlights
challenges for green entrepreneurs, the impact of green financing strategies like green bonds, incumbents’struggles
in adopting green tech, the limited impact of green banking, and the necessity for increased private sector involvement
in green digital financing. Barriers like cost, trust, and digital illiteracy hinder green finance adoption. Security
concerns also affect digital financial transactions.The research delves into India’s pursuit of sustainability, outlining
challenges, objectives, methodologies, and key findings from an extensive literature review, highlighting the urgency
of embracing green investment for a sustainable digital future.
Original Research Article
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April 30, 2024
155 Downloads
TAXATION: A CATALYST FOR INDIA'S ENVIRONMENTAL SUSTAINABILITY
Om Jadhav, Darshna Mane & Dr. Chandra Iyer
DOI : 10.5281/AMIERJ.10926587
Abstract
Certificate
“Global Taxation for a Sustainable Earth: A Collaborative Duty of the People" investigates the inclusive role of
individuals and businesses worldwide in shaping environmentally conscious tax policies. Emphasizing the shared
responsibility of global citizens, this descriptive research study uses a deductive approach and quantitative methods
with secondary data. The research addresses the critical problem of tax evasion by individuals and businesses, leading
to inadequate funding allocation in environment-friendly sectors. The primary objective is to identify countries with
widespread tax evasion and assess its impact on allocating funds to environmental practices. By examining global
taxation dynamics, this research strives to provide insights into effective strategies for promoting responsible taxation.
The study recognizes that when people and businesses genuinely contribute their taxes, and there is transparency in
the allocation process, funds can be directed toward eco-friendly projects such as renewable energy, conservation
efforts, etc. Ultimately, the research aims to contribute valuable knowledge for developing international frameworks
that encourage responsible taxation practices and advance sustainability on a global scale.
Original Research Article
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April 30, 2024
110 Downloads
A STUDY OF AWARENESS AND PERCEPTIONS ABOUT MAKE IN INDIA INITIATIVE AMONG THE RESIDENTS OF KDMC (KALYAN DOMBIVLI MUNICIPAL CORPORATION) REGION
Ashwini Vikas Patil, Gautam Mukul Sharma, Ankita Laxmikani Pujari & Ms. Sayali Nene
DOI : 10.5281/AMIERJ.10926603
Abstract
Certificate
“Made in India” initiative was introduced by Prime Minister Narendra Modi on September 25, 2014. The initiative's four pillars
are new mindset, new sectors, new infrastructure, and new processes. The primary objective of this study is to decipher the
awareness of the people in KDMC region about the Make in India initiative. It is important from the viewpoint of finding what
people of KDMC region perceive about the efforts of Government in promoting and making Make in India initiative successful. The
awareness of potential respondents is important as demand for manufacturing goods is high in urban area. This study will help
examine the factors affecting the awareness like socio-economic background, media exposure and education, etc. This study
highlights the role of education and media in promoting the initiative. Using both qualitative and quantitative methodologies, this
study investigates the impact of the Make in India initiative in the KDMC region from people’s perception. Data is gathered from
an array of sources, including government papers, academic journals, along with a brief survey. The data analysis is done using
statistical tools.
Original Research Article
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April 30, 2024
324 Downloads
A STUDY ON PERCEPTION OF PEOPLE TO USE ELECTRONIC MONEY AND ITS IMPACT ON FUTURE ECONOMIC DEVELOPMENT WITH SPECIAL REFERENCE TO KALYAN CITY
Shraddha Sunil Waghmare, Vaibhavi Dattatray Darekar & Mr. Suraj Agarwala
DOI : 10.5281/AMIERJ.10926676
Abstract
Certificate
In recent years, the global economy has experienced a notable shift towards digitalization, marked by the rise of electronic money
(e-money) as a pivotal component of modern financial systems. This study investigates the perception of individuals towards emoney
and its potential impact on economic development, focusing on Kalyan City, Maharashtra, India. The research employs a
mixed-method approach, utilizing both primary data collected through a structured questionnaire from e-money users in Kalyan
City and secondary data sourced from various scholarly works. Through statistical analyses including Chi-Square, Cramer's V,
and Lambda, the study examines the relationship between gender, age, and trust in e-money. Despite security concerns and
regulatory challenges, e-money holds promise for enhancing economic inclusivity and resilience in Kalyan City. The findings
underscore the need for targeted interventions to bolster trust and adoption rates, particularly among diverse age groups, to
realize the full potential of e-money in driving economic development.
Original Research Article
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April 30, 2024
90 Downloads
A STUDY ON AI CHATBOT - BOON OR BANE
Pragati Janardan Gurav, Sahil Manoj Gupta, Farhaan Anwar Shaikh & Mrs. Nishmita Rana
DOI : 10.5281/AMIERJ.10926700
Abstract
Certificate
In 1966, Joseph Weizenbaum, an MIT professor, is recognized for creating the initial AI chatbot. Artificial Intelligence is used in
our day-to-day life. It reduces the time as well as heavy data collection and its consistent results makes the best inventions in 21st
century. AI is a boon or bane depends on how human choose to use it. AI is powerful tool for solving problems and creating a
better future. But if we misuse it, it could lead us to disastrous consequences. Natural Language Processing (NLP) and Machine
Learning are important components in the field of chatbot technology. This system swiftly delivers a relevant response upon
receiving a user’s question by processing the input, understanding the user’s query, and utilizing sophisticated algorithms. The
primary goal of AI chatbot is to enable businesses to engage with customers on a personal level, eliminating the need for human
representatives and reducing costs. This study analysis if AI Chatbot is a boon or bane to the human society. AI chatbots can boost
productivity and enhance workplace satisfaction by facilitating learning of technical skills. However, they may also replace certain
job roles as they become more advanced, emphasizing the need for individuals to develop complementary skills and adapt to the
changing technological landscape. Every factor has its own positive and negative sides. AI lies in its own ability to augment human
creativity. Generative AI could be a boon for all it’s users. It can be both harmful and helpful, depending on its applications.
Original Research Article
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April 30, 2024
128 Downloads
A STUDY ON USAGE OF ELECTRIC VEHICLES AND ITS IMPACT ON THE ECOSYSTEM.
Danish Javed Shaikh, Anjali Rajendrasingh Bisht, Sushant Vijay Karjavkar & Dr. Abhijeet Rawal
DOI : 10.5281/AMIERJ.10926738
Abstract
Certificate
The study focused at the link between electric vehicles (EVs) and ecosystems, with the goal of better understanding their
environmental impact. With the global push for sustainable transportation, EVs have emerged as a possible alternative to
traditional fossil-fuel automobiles. The research paper examines the, affordability and sustainability of different vehicle modes,
and the role of EVs in reducing dependence on fossil fuels. The research paper explores the eco-friendly benefits of electric vehicles
(EVs), their potential to reduce reliance on fossil fuels, emphasizing the importance of considering EVs for daily transportation.
The scope of the study suggests a promising future for EVs with government support and technological advancements. The
methodology involves descriptive research to analyse the potential of EVs and the data is collected through Google Forms in the
form of a structured questionnaire. Findings indicate that while initial maintenance costs of EVs may be higher, overall ownership
costs are lower due to reduced fuel expenses. Consumers perceive EVs as environment friendly due to their zero-tailpipe emissions,
despite concerns about maintenance charges and battery expenses. But with the widespread usage of EVs, there is a need for
innovation in battery technology, electric motor systems, etc. to make them usable for long- distance travelling purpose. The study
concludes by suggesting in adoption of EVs for lower environmental impact, creating a better environment and emphasizes in
increasing sustainability.
Original Research Article
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April 30, 2024
85 Downloads
PLATE TO PLANET – INDIA’S TAKE ON FOOD WASTE AND CLIMATE CHANGE
Mayuresh Shrivadekar, Shweta Butola, Komal Lonkar & Ms. Arline Joseph
DOI : 10.5281/AMIERJ.10926776
Abstract
Certificate
In India, the issue of food waste is staggering, with approximately 40% of food production going to waste. This exacerbates issues
of hunger and malnutrition, affecting millions nationwide. Additionally, the environmental impact is profound, contributing to
resource depletion, ecosystem degradation, and greenhouse gas emissions. Despite this, public engagement in waste segregation,
particularly in urban areas like the Kalyan Dombivli Municipal Corporation (KDMC) region, is lacking. The research highlights
the need for education and awareness campaigns to address this issue. As per the learnings from primary data collected via survey
and interviews and secondary data, the research proposes actionable strategies to minimize food wastage and promote waste
management practices which are sustainable such as - 0-Resource Wastage Model and the Sustainable and Participative Approach
to Conserve Environment (SPACE) Model. The findings underscore the link between education levels and willingness to embrace
government waste reduction measures. By prioritizing education, implementing policy incentives, and fostering innovative waste
management solutions, India can mitigate food waste while also combating hunger and malnutrition, ultimately moving towards
a more environmentally sustainable future that preserves our planet for future generations.
Original Research Article
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April 30, 2024
103 Downloads
IMPACT OF FASHION BRAND SUSTAINABILTY ON CUSTOMER’S PURCHASE DECISION
Purva Yogendranath Kulkarni, Kashish Dilip Perane & Dr. Sadhana Kapote
DOI : 10.5281/AMIERJ.10935533
Abstract
Certificate
As sustainable development is becoming one of today’s hot topics, people are increasingly focusing on environmentally conscious
lifestyle, with eco-friendly consumption and thoughtful shopping decisions. Even the brands in the fashion industry have adopted
the concept of sustainability. The research is conducted to understand the influence of this concept on customer’s purchase
decisions. As the concept of sustainability has recently emerged in the world of fashion, it is crucial to know it’s awareness and
acceptance amongst the customer. The research is considered to be a quantitative in nature. The data is collected through random
sampling technique, with the assistance of a questionnaire, the internet, and various articles. It is important to raise customer
understanding about the relevance of sustainability in the regard to the environment, since this will facilitate the transition to ecofriendly
fashion brands. This will contribute to a significant change in the fashion business and may have a positive impact on the
environment.
Original Research Article
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April 30, 2024
160 Downloads
A STUDY ON THE RELATION BETWEEN MENTAL HEALTH AND PRODUCTIVITY OF INDIVIDUALS IN EDUCATION SECTOR
Aakash Manoj Singh, Chaitanya Vijayshankar Sharma, Vikas Sanjaykumar Yadav & Ms. Arline Joseph
DOI : 10.5281/AMIERJ.10935554
Abstract
Certificate
This study focuses on the relation between the mental health and productivity of individuals in education sector, with the goal of
understanding the impact mental health creates on productivity. The research paper examines the effects of mental health on
productivity of students and educators to find out probable solution to improve mental health. It suggests an improved mental
health condition of students and educators, if educational institutes take initiative such as mental health promotional campaign
and sessions on how to improve mental health of students and educators. The methodology involves analytical research to analyze
the relation between mental health and productivity of students and educators and the data is collected through google forms in
the form of structured questionnaire. Findings indicate that good mental health is linked to increased productivity of students.
Educators in good mental health tend to deliver better instruction, fostering a positive and engaging learning experience for
students. The paper concludes by acknowledging and addressing the mental health needs of individuals in the education sector,
organizations can cultivate a resilient and high-performing educational community.
Original Research Article
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April 30, 2024
177 Downloads
A STUDY ON THE IMPACT OF GLOBAL CITIZENSHIP EDUCATION IN PREVENTION OF CRIMES AGAINST HUMANITY
Dushyant Nimkar, Tanush Verma, Debjyoti Biswas & Ms. Arline Joseph
DOI : 10.5281/AMIERJ.10935573
Abstract
Certificate
In the 21st century, survival still continues to be the essence around which humanity revolves. Crimes against humanity are
deliberate acts that cause human suffering or death on a large scale. Political motivations and strategies, socio-ethnic conflicts,
economic interests, unemployment, and illiteracy are some of the factors that motivate individuals to engage in crimes against
humanity. Global Citizenship Education (GCE) involves students’ active participation in projects that address global issues of
social, political, economic, or cultural understanding and empathy. The research attempts to study the intersection of GCE and
its role in the prevention of crimes against humanity. By examining the impact of inclusive educational practices on fostering a
sense of global responsibility, the research attempts to highlight the significance of imparting GCE and its impact on the mitigation
of conflicts and crimes against humanity. The research focuses on suggesting policies that can be adopted by entities in order to
eradicate crimes against humanity. The research is based on primary and secondary data. The study is a testament to the immense
potential of education as a catalyst for positive change on a global scale in order to attain the goal of ‘One Earth, One Family,
One Vision’
Original Research Article
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April 30, 2024
165 Downloads
COMPARATIVE ANALYSIS OF MADE IN INDIA VS FOREIGN BRANDS: A PARALLEL STUDY ON CONSUMER PERCEPTION FOR COSMETIC INDUSTRY
Mansha Gupta, Neha Manoj Rawal & Dr. Sadhana Kapote
DOI : 10.5281/AMIERJ.10935604
Abstract
Certificate
This proposed research aims to investigate consumer perceptions of "Made in India" versus foreign cosmetic brands, focusing on
product quality, pricing, and the influence of ethical and sustainable manufacturing practices. Statistical analyses, including
ANOVA and Chi-Square contingency tests, will be utilized to assess consumer attitudes and preferences. Anticipated findings may
reveal significant differences in consumer perceptions between the two brand categories, emphasizing the impact of brand origin
on decision-making. Furthermore, it is hypothesized that ethical and sustainable manufacturing practices will significantly
influence consumer perceptions, reflecting a growing awareness of environmental and social concerns. This study seeks to
highlight the importance of transparency, ethical sourcing, and eco-friendly practices for building consumer trust in the cosmetic
industry. The research aims to provide valuable insights to guide industry stakeholders and foster innovation towards a more
sustainable and consumer-centric cosmetic industry landscape.
Original Research Article
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April 30, 2024
197 Downloads
A STUDY ON THE NEED TO DEVELOP GRADUATES ATTRIBUTES AMONG COMMERCE GRADUATES IN KDMC AREA
Soniya Pramanik, Supriya Matyrola & Ms. Glodit Raphel
DOI : 10.5281/AMIERJ.10935640
Abstract
Certificate
In the dynamic landscape of India’s business environment, skill development aims to identify key skills and prepare the prospective
graduate to be industry fit. A skilled employee contributes to a corporates success by enhancing productivity, fostering innovation,
quality of work and increase the competitive edge of the corporates in the market. This study is conducted among commerce
graduates in KDMC area with the objective to spread awareness about the employability skill that are expected among them by
corporates. The primary data will be collected through questionnaires among students, professors, and employees and secondary
data will be collected from articles and government websites. It is analyzed that there exists a gap between perception and reality
as many commerce graduates are either unable to work or low pay salary job, despite having spent lakhs on their higher education
it is because corporates and commerce graduates’ perception is different about employability skill. According to UN National
Research Council (USNRC), there are 12 abilities that graduates need in order to succeed in their professional careers. This
research seeks to contribute valuable insights to the ongoing discourse on skill development, bridging the gap between academic
preparation and the dynamic expectations of the contemporary business landscape.
Original Research Article
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April 30, 2024
156 Downloads
ASSESSING THE ROLE OF THE MAKE IN INDIA POLICY IN TRANSFORMING THE MANUFACTURING SECTOR: A DESCRIPTIVE STUDY IN KALYAN REGION
Harshala Rajbhar, Ananya Barman, Priti Jalsar & Ms. Komal Tiwari
DOI : 10.5281/AMIERJ.10935660
Abstract
Certificate
The Make in India action, launched by the Government of India, aims to romote manufacturing and attract investments in colourful
sectors. This exploration focuses on assessing the impact of the Make in India policy on the manufacturing sector in Kalyan,
Maharashtra. The study aims to estimate the extent to which the action has converted the manufacturing geography of Kalyan and
contributed to the overall development of the region. The exploration will employ a mixed- styles approach, combining both
quantitative and qualitative data collection styles. It'll involve assaying secondary data, similar as government reports, assiduity
statistics, and profitable pointers, to assess the growth and performance of the manufacturing sector in Kalyan ahead and after
the perpetration of the Make in India policy. also, primary data will be collected through checks, interviews, and case studies to
gather perceptivity from original businesses, assiduity experts, and government officers. This primary data will help identify the
specific diligence that have served from the Make in India action and understand the factors that have told companies to establish
manufacturing units in Kalyan. The exploration will also examine the socio- profitable impact of the Make in India policy on the
original community, including job creation, skill development, and overall profitable growth. By assaying the issues of the Make
in India action in Kalyan, this exploration aims to give precious perceptivity into the effectiveness of the policy in
transubstantiating the manufacturing sector and contributing to the development of the region
Original Research Article
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April 30, 2024
236 Downloads
TOWARDS HOLISTIC SOLUTIONS: EXPLORING INTERSECTIONAL APPROACHES TO FOOD SECURITY AND POVERTY ALLEVIATION IN INDIA
Emerald Kripalani, Adarsh Pathak, Shreya Makkalageri & Dr. Chandra Iyer
DOI : 10.5281/AMIERJ.10935678
Abstract
Certificate
This research endeavours to tackle the complex and pervasive issue of food insecurity among economically disadvantaged
populations in India, recognizing it as a multifaceted challenge deeply rooted in poverty and inequitable access to food resources.
Through a rigorous examination of existing literature, empirical data analysis, and in-depth case studies, the study aims to achieve
three central objectives. Firstly, it seeks to explore the nuanced intersectionality of food insecurity and poverty among
marginalized communities, shedding light on the underlying causes and unique challenges faced by those most deprived within
society. Secondly, the research endeavours to critically evaluate the effectiveness of current interventions, government policies,
and community-based programs in mitigating food insecurity, with a focus on identifying gaps and opportunities for improvement.
Additionally, the study aims to delve into ancient Indian strategies and traditional practices, such as educational and communitydriven
approaches, to enrich contemporary efforts in enhancing food security and overall well-being. By addressing these
objectives, the research aspires to provide valuable insights and evidence-based recommendations to policymakers, organizations,
and communities striving to alleviate food insecurity among low-income households in India.
Original Research Article
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April 30, 2024
206 Downloads
A COMPARATIVE STUDY ON TRADITIONAL VEDIC AND CURRENT EDUCATIONAL PRACTICES
Vikas Chaudhary, Vishal Vishwakarma & Ms. Revati Hunswadkar
DOI : 10.5281/AMIERJ.10935689
Abstract
Certificate
This comparative study delves into the realms of traditional Vedic learning and contemporary educational practices, aiming to
illuminate their unique attributes, pedagogical strategies, and philosophical underpinnings. Drawing insights from scholarly
literature, empirical data analysis, and historical perspectives, the research endeavors to bridge the gap between ancient wisdom
and modern educational paradigms. The Vedic learning system, rooted in the Gurukul tradition, emphasized a sacred bond
between the Guru (teacher) and Shishya (student), fostering individualized instruction, value-based education, and a deep
connection to nature. In contrast, modern education faces challenges such as indiscipline, technological distractions, and
perceived moral value decline among students. The research underscores the necessity of integrating elements from both Vedic
learning and modern educational approaches into the curriculum. It advocates for holistic education that incorporates values,
self-study practices, and spiritual development alongside modern subjects and technologies. Furthermore, moral and ethical
education should be prioritized to cultivate compassionate and socially responsible individuals. The research is qualitative,
quantitative, and descriptive explorative. This study is based on primary data. A survey was designed to collect primary data.
Responses were collected from the general public. Secondary data was collected from official websites, journals, research papers,
books, and scholarly articles, all of which were discussed during the study. In conclusion, by embracing the wisdom of ancient
teachings while leveraging contemporary advancements, education can catalyze holistic growth and societal progress.
Initiatives such as the National Education Policy 2020 demonstrate efforts to address current challenges and foster a more
inclusive and comprehensive approach to education, aligning with the needs of the modern economy and nurturing individuals
who are not only intellectually competent but also morally upright.
Original Research Article
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April 30, 2024
105 Downloads
UNVEILING GREENWASHING: UNDERSTANDING CONSUMER PERCEPTION AND EXPERIENCES
Avinash Narsimharao Mendu, Dominic Jose, Kashish Vikram Nain & Dr. Sadhana Kapote
DOI : 10.5281/AMIERJ.10935710
Abstract
Certificate
Greenwashing is a fraudulent practice that hides less environmentally friendly practices or products by creating a false impression
of environmental responsibility. This is a strategy used by companies that want to capitalize on the growing demand for sustainable
products and services but are not truly committed to environmentally friendly practices. In today's market, greenwashing must be
exposed to ensure consumers are not misled by misleading marketing tactics and false claims. By xposing greenwashing, it
protects consumer trust, empower individuals to make informed purchasing decisions, and hold companies accountable for their
environmental claims. The objective of this study is to investigate the influence of nvironmental claims, company’s profit motive
and eco-labels matters among consumers while purchasing the products. The research will be descriptive in nature. Study is
based on primary data collected via a well-structured Questionnaire. The questionnaire focused on identifying the influence of
environmental claims, eco-labels, etc. on purchase decisions of customers. There was a critical examination of 84 respondents,
considered for study. Data obtained was analyzed to study consumers understanding of erception and experiences. The
respondents were from Kalyan – Dombivli. Data analysis was done using Excel sheet and Vasar stats. The proposed analysis
shows that greenwashing is positively considered by consumers. The findings of the study revel that there is the influence of
environmental claims on purchasing decisions, companies genuinely care about the environment as well as they are motivated by
profits and people often pay attention to eco-accountability, and genuine commitment in environmental stewardship.
Original Research Article
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April 30, 2024
98 Downloads
A STUDY ON THE IMPACT OF ROBOTICS AND AUTOMATION ON EMPLOYMENT WITH SPECIAL REFFERENCE TO MARUTI SUZUKI INDIA LIMITED
Avinash Narsimharao Mendu, Dominic Jose, Kashish Vikram Nain & Dr. Sadhana Kapote
DOI : 10.5281/AMIERJ.10935710
Abstract
Certificate
This research paper focuses at the profound implications of the swift adoption of robots and automation across India's multiple
industries. Understanding the distinctive opportunities and issues encountered by the Indian workforce is crucial, particularly
since the world economy keeps shifting due to revolutionary advances in technology. This paper examines multiple facets of this
technological progression, including its social, economic, and policy implications, as it explores into the historical background,
the present situation, as well as potential future scenarios of robotics adoption in India. Through a comprehensive analysis of the
intricate relationship between employment dynamics and technology, the study seeks to provide significant fresh perspectives on
the current revolution and its effects on India's labour force. This research paper specifically focuses on the operations of Maruti
Suzuki in India, the motive of this paper is to explore the impact of robotics adoption on India's labour force, with a specific focus
on Maruti Suzuki's operations, aiming to provide fresh perspectives on the current revolution in technology and its implications
for employment dynamics in India.
Original Research Article
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April 30, 2024
108 Downloads
DIGITAL DOMINION: ASSESSING THE IMPACT OF CONTENT MARKETING IN HOYOVERSE’S GAMING INDUSTRY PROFITS
Aditya D. Dusane & Ms. Navya Premdarsh
DOI : 10.5281/AMIERJ.10935742
Abstract
Certificate
Content Marketing: A Multifaceted Approach to
Engaging Audiences in the Gaming Industry
Content marketing is a strategic marketing approach
that focuses on creating and distributing targeted,
relevant, and consistent content to attract and engage
audiences. Within the context of the gaming industry,
content marketing has evolved into a multifaceted
strategy employed by gaming companies like
Hoyoverse to achieve various objectives, including
player engagement, community building, brand
cultivation, and player trust. This research provides a
detailed overview of content marketing in the gaming
industry, emphasizing its significance, key
components, and evolving practices.
Original Research Article
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April 30, 2024
73 Downloads
TO EXPLORE STUDENTS PERCEPTIONS ON ENTREPRENEURSHIP AND EMPLOYMENT AND INFLUENCING FACTORS AMONG MANAGEMENT STUDENTS
Chinmayi Yeram, Anushka Dhole ,Payal Singh Parihar & Ms. Glodit Raphel
DOI : 10.5281/AMIERJ.10935756
Abstract
Certificate
The aim of this study is to analyze the career preferences of management students, with a particular focus on the choices between
employment and entrepreneurship. Using a survey- based approach, the research investigates how factors such as educational
background, financial considerations, family dynamics, and societal expectations impact students' career decisions. Additionally,
the study examines the influence of cultural, educational, and personal goals on decision-making skills, as well as the effect of
exposure to and education in entrepreneurship on students' inclination towards starting their own businesses. To promote
entrepreneurial education and encourage a broader perspective on careers among management students, educators, career
counselors, and policymakers need a thorough understanding of these dynamics. The research identifies significant challenges
that impede entrepreneurial pursuits, including knowledge gaps, financial obstacles, fear of failure, and lack of guidance, using
quantitative methods and an inferential research design with a sample of management students from Kalyan city. The findings
suggest that influencing factors indeed impact students' choices between entrepreneurship and employment. These findings
emphasize the importance of tailored interventions and support systems to foster entrepreneurial aspirations among management
students.
Original Research Article
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April 30, 2024
94 Downloads
EVALUATING THE IMPACT OF SUSTAINABLE MARKETING PRACTICES OF PAPER BOAT BEVERAGES ON GENERATION Z IN THE KDMC REGION
Apurva Jitendra Baviskar, Ishan Ravikiran Bhomkar, Hardik Sanjay Patil & Dr. Sadhana Kapote
DOI : 10.5281/AMIERJ.10935766
Abstract
Certificate
This research paper investigates the influence of sustainable marketing strategies employed by PaperBoat Beverages on
Generation Z consumers in the Kalyan-Dombivli Municipal Corporation (KDMC) region. With increasing concerns about
environmental sustainability, there is a growing demand for eco-friendly products and transparent corporate practices among
younger generations. The study aims to evaluate the effectiveness of these strategies in raising awareness, driving consumer
behaviour, and ultimately impacting the brand's image, and market performance. And also aims to analyse the effectiveness of
PaperBoat’s Sustainable marketing initiatives in attracting and retaining Gen-Z Consumers. The findings of this research will
provide valuable insights for marketers, policymakers, and business leaders seeking to understand the role of sustainability in
engaging and influencing Generation Z consumers, particularly in the context of emerging markets like the KDMC region.
Additionally, the study will contribute to the existing literature on sustainable marketing and consumer behaviour, offering
practical implications for companies seeking to align their marketing strategies with the values and preferences of
environmentally-conscious consumers.
Original Research Article
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April 30, 2024
94 Downloads
A COMPREHENSIVE ANALYSIS OF POSITIVE AND NEGATIVE IMPACT OF AI ACROSS INSTITUTIONS IN THANE DISTRICT
Utkarsha Prashant Girjapure, Kajal Pinku Gupta, Rutuja Raju Rawool & Dr. Madhu Shukrey
DOI : 10.5281/AMIERJ.10935772
Abstract
Certificate
AI (artificial intelligence) is a technology that changes all areas of life. It's a comprehensive tool that empowers people to rethink
how we integrate data, analyze data and use insights to improve decision-making. This research paper undertakes a thorough
examination of the multifaceted effects of Artificial Intelligence (AI) within various institutions. Through an extensive review of
existing literature, the study aims to elucidate the transformative potential of AI technologies while also addressing the challenges
and ethical considerations associated with their implementation. The study uncovers the positive impacts, such as heightened
efficiency, innovation, and decisionmaking process across diverse institutions. Simultaneously, it addresses the negative
consequences, encompassing concerns related to job displacement, ethical implications, privacy issues, etc. The goal is to provide
a comprehensive understanding of AI's effects on institutions that how AI is shaping institutional landscapes and to propose
informed recommendations for optimizing its benefits while mitigating potential risks. The research will also investigate the
readiness of institutions to adopt AI technologies and the challenges they face in integrating AI into their operations. By examining
these aspects, the study will provide valuable insights into the implications and informed strategies for maximizing the benefits
while mitigating potential drawbacks.
Original Research Article
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April 30, 2024
136 Downloads
THE ROLE OF CHATGPT IN MODERN EDUCATION: ASSESSING ITS INFLUENCE ON STUDENT ENGAGEMENT AND KNOWLEDGE ACQUISITION
Sakshi Shinde, Hrushikesh Gaikar, Arya Damodar & Dr. Sadhana Kapote
DOI : 10.5281/AMIERJ.10935780
Abstract
Certificate
Nowadays, the majority of students are using ChatGPT. Our study focuses on the role of ChatGPT in modern education and the
factors influencing student engagement and problems faced by them. By harnessing the power of large language models, ChatGPT
redefines the dynamics of learning by providing personalized interactions tailored to individual student needs.
1. To analyse the relevancy of the generated content for the query asked on ChatGPT in the different areas of the study.
2. To identify factors influencing students' engagement with ChatGPT.
3. To identify the problems encountered by students while using ChatGPT.
The proposed study is descriptive in nature. A simple random sampling technique will be employed. The sample size considered
for the study is 200.
This study will analyse the relevance of ChatGPT-generated content in different academic areas. Understanding student
engagement factors and problems improves content accuracy and relevance, benefiting to the students and highlighting areas of
excellence and improvement. Prioritizing accuracy enhances ChatGPT's role in knowledge acquisition.
Original Research Article
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April 30, 2024
66 Downloads
TO STUDY THE ROLE OF BANKS AND AWARENESS IN MSME SECTOR IN INDIA WITH REFERENCE TO THANE DISTRICT
Rama Sunil Soni, Nasrin Naushad Ahmad, Sayali Somnath Bharitkar & Dr. Madhu Shukrey
DOI : 10.5281/AMIERJ.10935785
Abstract
Certificate
The role of banks in the micro, small and medium enterprise (MSME) sector is crucial for the improvements and enhancement of
these enterprises. The purpose of this study is to analyze the various functions and services offered by banks to MSMEs, including
access to finance, lines of credit, advisory services and other support services. The study also examines the challenges MSMEs
face in accessing banking services and the impact of bank support on the growth and sustainability of these businesses. It explores
the challenges facing banks and MSMEs in fostering this symbiotic relationship and provides recommendations to policy makers,
financial institutions and MSMEs to improve cooperation and promote inclusive growth. The aim of this study is to use the findings
to add to the existing literature on MSME financing and provide stakeholders with practical insights on how to effectively harness
the potential of the MSME sector to promote economic development..
Original Research Article
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April 30, 2024
71 Downloads
THE INFLUENCE OF DIGITAL PAYMENT METHODS ON PERSONAL SPENDING HABITS IN INDIA
Shivam Yadav & Prof. Junshi Li
DOI : 10.5281/AMIERJ.10935798
Abstract
Certificate
Nowadays the usage of the digital payment methods has increased worldwide due to various factors that include convenience,
ease of transaction etc. Similarly, India's payment systems have been quickly digitised over the course of the last decade, and the
country seems to have enormous potential in this sector. This study has been aimed towards investigating the influence of digital
payment on personal spending habit in India. For this purpose, a mixed study has been conducted in which both literature review
and survey method have been utilised for collecting and analysing deep and fresh knowledge. A payment system known as the
Unified Payments Interface (UPI), which was introduced in 2016, has already exceeded the milestone of one billion transactions
per month. A healthy mix of technological innovation, policy interventions, and expansion and strengthening of existing
infrastructure on the supply side have been driving the progress in digitisation. On the demand side, an increasing proportion of
the population is adopting financial and digital instruments, which has also been driving the progress. Based on the investigation
conducted by SPSS revealed that 57.7% of the participants used digital payment on a daily basis, whereas 25.3% utilised it once
per week and 10.4% utilised it once per month. Furthermore, the study found that consumers spend more by utilising the digital
payment methods.
Original Research Article
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April 30, 2024
154 Downloads
EXAMINING THE IMPACTS OF TAXATION POLICIES AND REFORMS ON FDI IN INDIA
Shivam Singh & Prof. Ngoc Dao
DOI : 10.5281/AMIERJ.10935800
Abstract
Certificate
The focus of the study is on examining the impacts of taxation policies and reforms on FDI in India. As in today's globalised world,
FDI is crucial to supporting a nation's economic growth and progress. It also investigates the link between trade honesty and
foreign direct investment as a representation of these two criteria. This study has used primary survey data by robust sampling
method has been used in which 150 participants have been selected randomly to comprehensively examine the intricate
relationship between taxation policies and FDI in India. SPSS and thematic analysis have been employed to investigate the
collected data. Major findings shows that FDI has the potential to boost the economies of both the investing and receiving nations.
Stability and predictability of tax policies are the specific aspects of taxation policies that significantly impact on FDI in India.
Corporate tax rates, and tax advantages are the specific aspects of taxation policies that impact FDI.