It is common for a word or phrase to enter the mainstream as language changes and develops, leaving many people perplexed about its true meaning. The term "woke" originally meant merely the "past simple of wake," as in to wake up or become awake. The definition of the word has significantly evolved in the current day, and in 2017, the dictionary was updated to reflect the new definition of "woke." The dictionary describes the term as being "chiefly US slang" and adding the following definition: "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)." The advertising industry is likewise not an exception. Marketing controversies are nothing new. Advertisers strive to draw viewers' attention to their product at all costs. They are constantly seeking approaches to do that. Others unintentionally or purposely become embroiled in contentious matters, which can be detrimental to their brand's reputation. Some advertisers have seen great success with controversial ad campaigns, while others have faced detrimental impacts on their businesses. Advertisers sometimes breach moral standards and challenge oversight organizations, whether openly or covertly. When faced with protests, marketers may pause airing specific ads temporarily or seek legal recourse. This research paper centers on the breach of advertising ethics in Indian advertising, spotlighting Layer’s Shot advertisement as a case study due to its backlash. The paper aims to explore its effects on the audience and identify the loopholes present in controversial advertisements.

It is common for a word or phrase to enter the mainstream as language changes and develops, leaving many people perplexed about its true meaning. The term "woke" originally meant merely the "past simple of wake," as in to wake up or become awake. The definition of the word has significantly evolved in the current day, and in 2017, the dictionary was updated to reflect the new definition of "woke." The dictionary describes the term as being "chiefly US slang" and adding the following definition: "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)." The advertising industry is likewise not an exception. Marketing controversies are nothing new. Advertisers strive to draw viewers' attention to their product at all costs. They are constantly seeking approaches to do that. Others unintentionally or purposely become embroiled in contentious matters, which can be detrimental to their brand's reputation. Some advertisers have seen great success with controversial ad campaigns, while others have faced detrimental impacts on their businesses. Advertisers sometimes breach moral standards and challenge oversight organizations, whether openly or covertly. When faced with protests, marketers may pause airing specific ads temporarily or seek legal recourse. This research paper centers on the breach of advertising ethics in Indian advertising, spotlighting Layer’s Shot advertisement as a case study due to its backlash. The paper aims to explore its effects on the audience and identify the loopholes present in controversial advertisements

This research study explores the impact of part-time employment on college students in Navi Mumbai, India, with a focus on their academic performance and financial stability. It aims to provide valuable insights into the multifaceted challenges and choices made by students in balancing work and academia. The study's findings have the potential to inform local policies, support systems, and initiatives to empower students to effectively manage their academic and financial responsibilities. The research serves as a model for addressing similar challenges in diverse communities, making it a valuable and impactful contribution to the field.

Since the advent of the Internet, online interviews have been the standard for largely selecting candidates. As technology advances, interviewers have more efficient, cost-effective, and quicker ways to connect with prospects. Virtual interviews as a method for talent acquisition have grown rapidly in the last several years. Online interviews are far more common than physical interviews for large-scale recruiting, according to numerous studies. This research paper aims to examine the key distinctions between the online and offline interviewing processes regarding interviewer and interviewee demography, technology utilization, availability, and attitudes. The dramatic change from in-person to virtual interviewing that took place during the COVID-19 pandemic presented a unique opportunity to assess the impact of such a change on the educational application process since selecting applicants has traditionally been done through interviews.

This research paper delves into the evolving landscape of financial inclusion and its implications for economic development, with a specific focus on the impact of fintech innovations. As the global financial ecosystem undergoes rapid technological transformations, this study seeks to comprehensively analyze how these advancements within the financial sector contribute to fostering greater financial inclusion. By examining the multifaceted interplay between fintech, access to financial services, and economic growth, the research aims to unveil the intricate mechanisms through which technological innovations influence and shape broader socioeconomic landscapes. Building upon a comprehensive literature review, the paper will draw insights from previous studies to enrich our understanding of the intricate relationship between fintech, financial inclusion, and economic development. Methodologically, a well-defined research design, incorporating quantitative and qualitative analyses, will guide the exploration of data sources, including surveys, interviews, and relevant statistical information. A nuanced sampling strategy will ensure representation across diverse demographic groups, enhancing the study's applicability and relevance. The findings of this research will provide a nuanced analysis of fintech's impact on financial inclusion, shedding light on the extent to which technological advancements have influenced access to financial services. Concurrently, the study will assess key economic development indicators to ascertain the broader implications of enhanced financial inclusion on economic growth. In conclusion, this research paper aspires to contribute valuable insights into the dynamic relationship between fintech, financial inclusion, and economic development. By exploring this nexus, the study endeavours to inform future policy decisions, foster informed strategic planning within the financial industry, and inspire continued research in this ever-evolving domain

In recent years, the field of statistics has undergone a remarkable transformation, driven by technological advancements, the proliferation of big data, and a growing emphasis on interdisciplinary collaboration. These changes have redefined how statisticians approach data analysis, inference, and decision-making across various domains. A prominent trend is the integration of machine learning with traditional statistical methodologies. Machine learning algorithms, capable of handling vast and complex datasets, have become indispensable tools for pattern recognition, prediction, and classification. This synthesis, known as statistical learning, has found applications in diverse sectors, from healthcare diagnostics to financial forecasting. The resurgence of Bayesian statistics marks another significant development. Bayesian approaches, with their ability to incorporate prior knowledge and dynamically update beliefs, have gained traction. Advances in computational techniques, notably Markov Chain Monte Carlo methods, have democratized the application of Bayesian statistics, making it more accessible and applicable in a broader range of scenarios. As the field embraces these changes, statisticians find themselves at the forefront of navigating a data-rich landscape, contributing not only to advancements in their discipline but also playing a crucial role in shaping decision-making processes and insights across diverse fields.

The present paper analyzes the challenges faced by the teaching fraternity in online v/s traditional classroom teaching, particularly in the post pandemic situation. Traditional classroom teaching is the unit where the teacher teaches and delivers the lecture face-to-face. Here the students are able to interact with the teacher immediately in the class in front of other students. At the same time, online teaching is bound to be associated with the device, wherein the students cannot express themselves with their doubts or queries to the teacher in a personal manner. Distance sometimes restricts the attachment one needs to be felt in the entire teaching process. This attachment is missed not only by the students, but also the teachers. The study is analyzed with the help of primary data collected from 100 teachers around the Mumbai suburban area. The study highlights the fact that in spite of major technological revolution, beginning in the 21st century, traditional classroom teaching methods retain their own standard in higher education systems in India. However, these problems can be overcomed with the mechanism called blended learning, wherein the combination of both online and classroom teaching can ease the teaching learning process

An Academician is a person who is involved in the noble cause of spreading eduction. While Conferences play a vital role in the shaping of professional life of an academician, they also come with their own pros and cons that affect the attending and performing ability of the academicians. It is very certain that the well being and success of an educational institute solely depends on the teaching workforce that is held by it. Mere teaching is inclusive of delivering the acquired or current knowledge only, but simultaneously being involved in the process of unleashing new areas of concerned fields through research brings in more chances of new discoveries and exploration of the same. And the excellence of the teaching work force of the educational institution completely depends on the educational and research experiences undergone by them such as the work environment they reside in, exposure they receive, freedom of skill exhibition given to them and the support or assistance they seek from the management that controls the educational institution. On the contrary, if an academician or a faculty member is aided under UGC, the benefits of publishing research papers under renowned journals are enormous but for the faculty members who are unaided, the cost of Paper publishing can troll over to an additional burden in terms of financial expenses. Besides, the personal interest of the academicians which in turn benefit the educational institution and the institutional interest which will lead to holding a great bunch of talented academicians, need to be nurtured in a compound manner with the required level of exposure to both the ends

Banks are currently relying on outdated systems while engaging with a wide range of clients. However, with the advancement of technology, there is a pressing need for a revolution in traditional financial institutions. By not keeping up with current trends, banks are missing out on opportunities to transform their business models, reduce repetitive tasks, prevent fraud and make better decisions, ultimately leading to financial losses. To address this bank can implement new technologies such as Virtual Assistants and Artificial Intelligence (AI) systems, similar to how other industries have modernized their processes. This research paper will delve into the impact of AI implementation in banking procedures, highlighting its potential to enhance profitability performance and reduce reliance on human resources. In summary, AI - powered Virtual Assistants significantly improve the efficiency of business processes across all sectors, particularly in banking ,by making them faster ,reliable and less dependent on human intervention.

Education has helped in achieving higher productivity is a critical component for the industrial industry. Modern trends in manufacturing industries, in addition to high productivity, other aspects need to be taken into account as the education system is reaching its new hieghts. These include worldwide rivals, product diversity, lead times, and consumer demand regarding quantity and quality. To address each of these needs, a brand-new standard known as Six Sigma has been developed. Six sigma is a quality program that lowers process and product costs by reducing variability in the process. In order to identify the essential tools for each stage of a successful Six Sigma project execution, this article will study and analyze the experiences and advancements of six sigma methods in the global manufacturing industries. The lessons from successful six sigma initiatives are also integrated into the study, along with their potential applicability in a range of manufacturing industries. Currently, a large number of international manufacturing sectors run their operations at two to four sigma quality levels.

The digital payment industry in India has witnessed unprecedented growth in recent years, driven by factors such as increased smartphone penetration, government initiatives to promote digital transactions, and changing consumer preferences. As a result, numerous online payment applications have emerged, vying for market share. This research paper conducts a comparative analysis of the marketing strategies employed by Google Pay in comparison to other prominent online payment applications in India. This research is limited to the Indian market and focuses on online payment applications, including Google Pay, PhonePe, Paytm, and others. The study's findings can provide insights into the digital payment industry's marketing strategies, helping businesses and policymakers understand the key factors driving success in this rapidly evolving sector. Through an examination of various marketing dimensions, including brand positioning, advertising tactics, user engagement strategies, and partnerships, this study aims to shed light on the factors contributing to the success of Google Pay in the Indian markeT.

Digital Human Resource Management (DHRM), in its digital iteration, is a form of process improvement. The DHRM operation will be conducted using mobile devices, electronic media, online social networks, and information technology. The COVID-19 epidemic has created a complex and demanding environment for leaders and DHRM experts to cope with these new issues. Employee performance has a significant role in deciding such continuation, as it affects the entire firm's performance. Organizations faced difficulties in shaping and maintaining employee performance in the face of the COVID-19 epidemic due to the stress and insecurity it induced. Therefore, this research aims to delineate how DHRM contributes to moulding employee performance via work-related attitudes, including organizational commitment, job satisfaction, then work motivation during a moment of crisis in the association brought on by the COVID-19 epidemic.

This research paper aims to understand the determinants influencing consumer buying decisions towards medical delivery apps. The study aims to examine the impact of user experience and interface design on consumer preferences and also to analyse the pricing strategies on consumer choices within the context of medicine delivery apps. The primary data survey technique was utilized as data collection tool, with 150 respondents selected through convenience sampling. Data analysis was conducted using percentage analysis and ANOVA. The result of the present study revealed that user experience, interface design and pricing strategies significantly influenced the respondents’ buying decisions toward medicine delivery apps.

In contemporary society, where individuals and enterprises are concerned regarding the excessive exploitation of natural resources, adequate measures have been taken by Indian brands to adopt sustainable business practices and curb the impact of such exploitation on the environment. Brands are becoming more socially responsible by analyzing the impact thatthey leave on society. Such social consciousness has resulted in creating a positive influence on the daily lives of the people living in society. Apart from the corporate social responsibilityinitiatives undertaken by Indian brands, there is a general shift in the attitudes, preferences, and likings of the customers at large concerning procuring environmentally friendly products, thereby contributing to creating a society that is sustainable for the upcoming generations. Such changes are due to the adoption of a contemporary and modern concept, namely green marketing. More and more business organizations are adopting green marketing practices to become active members in contributing to safeguarding the environment from unsafe businesspractices that were harming the environment, as well as to provide customers with more environment-friendly and sustainable products that would create a long-lasting impact on their minds. An enterprise that thinks and adopts practices to help and save the environmentcreates a favourable image in the minds of stakeholders, namely customers, dealers, suppliers, creditors, banking institutions, the media, and society. This paper highlights the Concept of green marketing. It also explores the effect of adopting green marketing practices, especially by Indian brands, and its resultant implications for the environment.

The present study examines how agricultural education in Maharashtra’s Vidarbha region is impacted by Smart Farming Practices (SFTs) with a focus on understanding student’s perspective from agriculture background. The study is done of agriculture educational background like undergraduates, postgraduates and other categories. It is very critical to evaluate how these shifts have affected the education and training that an upcoming agricultural professionals receive as technology enhances and it continues to shape the agriculture future on a progressive ground. A thorough research framework by integrating both qualitative and quantitative approached is taken into consideration. Students from Vidarbha region of Maharashtra were surveyed to gather the information and comprehensive knowledge by integrating Smart Farming Practices into the course curriculum. The study looks at the pros and cons that students have adjusting to SFTs. The results shows that few students were partially aware about Smart Farming Practices and it will be increased post using new technology compared to the old technology. The study further examines how much of this awareness would aid in academic setup. Also, the paper closely looks at the variables that affects student participation like curricular formation, institutional help and availability of resource. The aim of this findings is to enhance the alignment of agri-education with SFT’s by offering insightful information to policymakers, educational institution and agriculture allied sector. In order to effectively amalgamate technology into education and then prepare the students for the future prospects as well as hurdles due to technological changes in agriworld by student’s perspective.

This paper provides a complete overview to readers about the topic of Merger of Universities under the NEP 2022.Main focus of this paper has been on how the New Education Policy will change institutions and how to adjust this change and use this guildlines to determine which eligibility colleges or institutions a school or institution wants. The following points provide information about and support for an institution's decision to offer merger options. Will institutions be able to compete with larger universities and institutions by customizing NEP to their own needs? Some college data were used in this paper for primary study and problem analysis. This paper also discussed the issues that the institution will be facing, and it have some solutions for these issues. The issues are related to the integration of ICT tools and mainstream education, language barriers, enrolment rates of rural university students, lack of university resources, unavailability of electricity and infrastructure facilities in rural educational institutions, etc. The National Education Plan 2020 (NEP 2020) introduced the concept of multidisciplinary programmes. The NEP makes it mandatory for college institutions to combine Vocational education with their regular college courses. This Vocational education is no longer an option for students who drop out in 12th grade. New education policy makes it compulsory for all students. Institutions must now combine their regular courses with Vocational education policy. In this paper, we explore on How institution not be able to concentrate on both the core courses and will merger option would be best for colleges to consider?

Water is indispensable for existence and survival of plants, animals and humans. The freshwater is the lifeline for agriculture, manufacturing, domestic and numerous other activities. In the recent past we witnessed the misuse and pollution of water all over the world. Water around the world is getting polluted due to human activities and the availability of potable water in nature is becoming rare day by day. If we do not take radical measures to conserve water, there will not be clean water left. Water demand in various sectors is increasing rapidly and this resource is no more an unlimited one. India is no exception to this trend. In view of the strong need to have judicious and sustainable development of water resources, we must undertake ecologically balanced strategies to tackle water scarcity situations. The sustainability of water resources is of the paramount importance for sound economic and social development of India. Therefore, in the present paper the author dealt with the scenario of water resources of India and their management for sustainable development.

The surge in online shopping has significantly transformed consumer behavior, particularly in the realm of electrical goods. This abstract provides an in-depth analysis of the factors influencing consumers' online purchasing decisions in the context of electrical products, shedding light on emerging trends and implications for e-retailers. The proliferation of e-commerce platforms has reshaped the way consumers engage with and procure electrical goods. Cultural factors, such as technological acceptance and trust in online transactions, play a pivotal role in shaping consumers' attitudes toward online shopping for electrical products. Social influences, including online reviews and recommendations, exert considerable impact on decision-making processes as individuals seek validation and insights from their virtual networks. Personal factors, such as digital literacy, age, and prior online shopping experience, contribute to the varying degrees of consumer comfort with purchasing electrical goods online. Psychological factors, including perceived risk and the convenience of online shopping, further shape the evolving landscape of consumer behavior in this domain. As the online market place for electrical goods continues to expand, situational factors such as the availability of detailed product information, secure payment options, and efficient customer service become critical considerations for consumers.

n an era marked by rapid technological advancements and the increasing importance of entrepreneurship in the global economy, understanding the relationship between technology and entrepreneurial mindset among students is crucial. The impact of technology on the entrepreneurial attitude of undergraduate learners is multifaceted. Firstly, technology plays a significant role in shaping the awareness and knowledge of entrepreneurship, as it provides easy access to resources, online courses, and information about successful entrepreneurs and startups. Secondly, technology facilitates networking and collaboration opportunities, allowing students to connect with like-minded individuals, mentors, and potential business partners globally. Thirdly, digital tools and platforms enable students to experiment with entrepreneurial ideas and develop prototype products or services more efficiently and cost-effectively. These factors collectively contribute to a more favorable disposition towards entrepreneurship. This study tries to understand the perception of undergraduate learners towards the relationship between technology and their entrepreneurial attitude. To achieve the purpose of this study, the non-probability sampling method was used for the selection of undergraduate learners, and a structured questionnaire was used for the collection of primary data. To analyze the data, descriptive statistics and a chi-square test were employed. The result of the study presented that there is a positive impact of technology on the entrepreneurial attitude of undergraduate learners. However, there are potential challenges and risks associated with technology's influence on entrepreneurial attitudes. These include concerns about information overload, the digital divide, overreliance on technology, and the pressure to conform to digitally-driven entrepreneurial trends or fear of competition in an increasingly crowded digital marketplace.

This paper aims to explain Artificial Intelligence (AI) and its significance in entrepreneurship. AI is defined as enabling systems to identify, interpret, make inferences, and learn from data to achieve predetermined organizational and societal goals. This paper discusses the importance of data, technology infrastructure, and organizational culture as success enablers for entrepreneurs. The paper concludes by discussing the potential of AI to transform entrepreneurship by automating decision-making, collaboration, and other business processes, thereby creating new possibilities for growth and innovation

The shift from conventional marketing practice to eco-friendly marketing practices has gained tremendous support in college campuses. But some colleges are taking insufficient efforts to bring any transformative actions. Individuals must acquire beliefs, attitudes, habits, and behaviours to achieve a sustainable future. These behaviours are frequently ingrained at an early age. This research paper explores this significant transition, highlighting how college marketing has evolved from promotional tactics that were influenced by the hype to a more harmonious integration of sustainability strategies. Initially the marketing strategies were highly focused on hype, exaggerated claims, and eye- catching tactics. But in today’s world, there is a paradigm shift towards sustainability and green marketing campaigns. This shift shows a basic shift in the way colleges conduct their promotional initiatives, to be consistent with sustainable principles and practices. The study aims to understand several factors to analyse this green shift in college and examines the motivations behind this change that have led colleges to adopt green marketing. These motives could be result of growing awareness of sustainability goals, eco-friendly behaviour, and environmental issues. The study analyses how colleges have put green marketing strategies into practice. This involves analysing the campaigns, curriculum modification, college rules and regulations, eco-friendly aware groups and initiatives undertaken by colleges. Additionally, the study draws attention to the difficulties and chances encountered throughout this shift. It discusses the barriers faced by the colleges in adoption of green marketing and innovative ways to overcome the barriers. Various positive outcomes, opportunities, prospectives has been brought by this green shift such as teacher- student engagement, society involvement, and long-term sustainability.

Cyber security education involves learning about the best practices and strategies for protecting against cyber attacks. This includes learning about the latest cyber threats and how to identify them, as well as how to implement effective security measures. The banking system of India should not only be hassle free but it should be able to meet new challenges posed by the technology and any other external and internal factors. For the past three decades India’s banking system has several outstanding achievements to its credit. The most striking is its extensive reach. It is no longer confined to only metropolitans or cosmopolitans in India. In fact, Indian banking system has reached event to the remote corners of the country. Cyber security is the protection of information systems including software, hardware and information. Primarily you need to be cyber secure to protect systems and data from unintended or unauthorized access, change or destruction. Main objective of the study is to “Financial Cyber Security of axis bank. in New Education System” Some of the major objectives of the study include the determination of the following: • Students & consumer awareness about Financial Cyber Security provided by the axis bank in new education system. • Students preference about various products and services. • Customer’s perception towards Online Banking and Modern Financial threats. • Students & customer satisfaction with financial security provided by the axis bank. • Draw out with conclusions and suggestion based on the analysis and the interpretation of data

This study investigates the influence of e-commerce platforms on customer choices while buying branded apparel in the western Mumbai suburban area, with a specific emphasis on Myntra, Meesho, Amazon, and Flipkart. The research seeks to determine the main elements that affect customer decisions and evaluate levels of trust and satisfaction. Although these platforms are becoming more popular, there is a lack of study in knowing detailed customer preferences in this region. The goals include identifying main elements that influence, evaluating trust and satisfaction, and examining hypotheses about customer choices. The research uses a combination of original and existing data, using questionnaires, and examining feedback from 114 people. Results show a strong dependence on product reviews, brand reputation, price, and promotions. There is a connection between customer trust, authenticity, and overall satisfaction. The report ends with suggestions for E-commerce platforms to improve user experience, highlighting the significance of a favourable brand image, competitive pricing, and efficient promotional techniques in the western Mumbai suburban area.

To quote Acharya Chanakya – “Wealth is one of the most significant factors in life. It brings you the honour; it supports you and makes you capable of dealing with calamities.1” In these days of increased social media exposure and consumerism, saving and investing have taken a back-seat in the priorities of youngsters. The days of saving one’s pocket money or salary are gone and this generation of youngsters focusses more on instant gratification for their needs. India's household savings have hit their lowest point in 47 years. In the years 2020-21, a savings rate of 11.5 percent of the gross domestic product (GDP) was reported and the same is now at 5.1 percent in 2022–232. Low savings rate coupled with increasing debt by households is a harbinger of lower economic growth. In the light of such changing thought, the need was felt to carry out a small study on financial literacy levels among youngsters. Saving money can be said as a cornerstone of one’s life and the road to a safe, secure and happy future. Wealth management must be the focus instead of earning income. The focus must shift from earning income to managing money wisely. This research study has tried to gauge the level of financial acumen, the attitudes towards finances and resultant financial behaviours among youngsters in selected areas of Central Mumbai. The study tries to arrive at correlations between demographic variables such as gender, age, family income and ability to save income. The study attempts to highlight the wrong notions surrounding certain financially prudent actions like insurance, investing in gold and in stock markets. The study also tries to bring out the low level of awareness among youngsters for small savings. The paper concludes with a discussion about the results and its implications to researchers, and other stakeholders.

NEP 2020 sets a paradigm change in the way subjects in specific and education at large was perceived. The sheer access to a wide arena of subjects under the banner of Open Elective courses, Vocational Skill Enhancement courses and Indian Knowledge System has opened up an all new dimension to the world of learning. Outcome based education and teaching pedagogy has undergone a 360 degree change. Choice of subjects based on the interest of the learner brings in a lot of freedom to study papers that one finds interesting. Institutions today strive to provide holistic development to students with the introduction of a variety of courses and syllabi to best suit the industry needs and requirements. The idea behind aligning innovative skill based learning is not just limited to employability, but to nurture and transform the learner into a leader with high levels of emotional intelligence. The multidisciplinary approach of the syllabus framed by the institutions helps to align with the objectives of NEP which are flexibility, accessibility and skill building. Implementation of a dynamic curriculum ensures a drift of focus from formal education to choice based education. With emphasis on practical implementation of conceptual knowledge, NEP promotes education based on various spectrums ranging from life skills. values, human rights, fundamental duties, Constitutional values and changing roles and responsibilities of an individual in a changing world.

In recent years, the global business landscape has witnessed a paradigm shift towards sustainability and responsible business practices where Small and Medium-sized Enterprises (SMEs) are increasingly under scrutiny to align their financial practices with sustainable development goals. This research paper investigates the profound impact of sustainable finance on Small and Medium- sized Enterprises (SMEs). SMEs play a pivotal role in economies worldwide, and their ability to integrate sustainability into their financial strategies is of paramount importance. This study employs a mixed-methods approach, combining quantitative financial analysis with qualitative insights from SMEs, financial institutions, investors, and policymakers. The primary objective of this research is to create awareness and examine how sustainable finance practices influence the financial performance, risk management, and environmental and social outcomes of SMEs. It also investigates the accessibility and the impact of sustainable finance on SMEs and the regulatory environment shaping their adoption. Furthermore, the study explores the perception and the relationship between sustainable finance practices and SMEs embracing sustainability by their stakeholders and analyzes the factors that contribute to their success or present obstacles. The implications of this research extend to multiple stakeholders, including SME owners and managers seeking to balance profitability with sustainability, financial institutions seeking to offer tailored sustainable finance solutions, and policymakers aiming to promote sustainable practices in the SME sector. As sustainable finance gains momentum in the global financial landscape, this study contributes valuable insights into the intricate relationship between sustainable finance and SMEs, ultimately guiding efforts to drive economic growth, environmental responsibility, and social well- being in tandem

As urbanization continues to accelerate, efficient and sustainable urban mobility solutions are imperative to address the growing transportation challenges in metropolitan areas. This comprehensive study focuses on enhancing urban mobility through an in-depth analysis of bus services, aiming to identify and promote the best practices for a more effective and passenger-friendly transit system. The study employs a multidimensional approach, encompassing factors such as accessibility, affordability, reliability, safety, and environmental sustainability. By leveraging data analytics, surveys, and case studies from diverse urban settings, the research aims to provide insights into the key elements that contribute to the success of a bus service. Our cities are choking under the weight of increasing congestion, pollution, and unsustainable transportation choices. In this context, effective bus services emerge as a critical solution for enhancing urban mobility. This study delves deep into the intricacies of designing and implementing the BEST bus service, providing a comprehensive roadmap for cities striving for efficient, equitable, and sustainable transportation systems.

This research paper investigates the common gender bias in the investment environment and its influence on funding opportunities for female-led entrepreneurs. This study intends to shed light on the complexities of this issue by investigating the roots of gender bias, funding inconsistencies, influencing variables, success factors, and advocacy actions. This study calls for proactive efforts to improve gender equality in entrepreneurial funding by uncovering the historical, sociological, and cultural constructions that contribute to bias, analysing funding gaps, understanding influencing factors, and identifying success tactics. The findings aim to provide meaningful insights into establishing an inclusive and equitable environment for female entrepreneurs seeking startup investment.