Introduction – Human Resource Management - employer – employee relationship - private sector - capitalism, free enterprises system, the voluntary exchange economy, the market system, and the profit system - Major Characteristics - Private Sectors & Economic Growth- Private Sector Organizations Performance in India- Conclusions

Television plays an important role in the development of the country. In most of the developed countries, people are well aware of the advantages of television. They are getting update information through television. In India, radio and newspaper played a major role earlier in providing information to the people. The accessibility of television has brought about tremendous changes in the attitudes of people, both urban as well as rural. Presently, they are getting the latest information on practically every aspect of life, literature and science with the help of television network. Urban and rural people have changed their attitudes towards social, economic and political matters due to their exposure to this powerful medium. The mass media has created demand for goods and services in rural areas. Smart marketers are employing the mix of conventional and non-conventional media to create demand for their products. The growth of satellite TV channels and cable TVs has had a major impact on rural consumers. It has led to change in lifestyles. Consumption of non food items has increased. Since the accessibility to television is high compared to other media, rural consumers now aspire to buy well known, popular brands rather than we purchase commodities.

The present paper proposed to present the Middle East crisis in the novels of Mohsin Hamid. The stories of immigrants articulated as a larger part of the Unites States. The appearance of the real and the surreal is evolved into imagination. Into the context of refugee asylums, citizens are looking for a better future. The sense of geographical unsettlement is evident. Whether a immigration is a difficult experience or an indisputable part of a life, is subject to the argument

Television is a mirror to a nations personality it can recall the past well upon the present and peep into the future. It is recognized as a medium or mass communication and its significance lies in the fact that it can transmit not only the word, but pictures as well. Television is certainly the potent and popular because, it has an instantaneous and intimate approach and appeal a visual charm or its own and more flexibility and mobility in its converge and mode or operation. To quote water Cronkite “Television can do most communication chores for better than print unit dimensional radio it is better than any other medium.. Television transmission in western countries the introduction In its wake, television brought a new exciting dimension to advertising. The new dimension was not only due to the simple fact that the advertisers, had a new medium. But it is also due to the fact that the advertiser has whole new set of techniques for reaching out to the people, and getting this advertising message across to the people, the advertisers were naturally attracted to this new medium, as it provided an opportunity for presenting live demonstrations or their products and services to a large audience.

An investigation was made to find out whether there is any significant difference between values and gender of pupil teachers in respect of Theoretical value, Economic value. Political value, Social value, Aesthetic value. In the present study, random sampling technique was adopted to select a sample of 250 Pupil teachers in Guru Nanak College of Education Dalewal, Hoshiarpur and ‘Students Value Inventory’ which was developed and standardized by T. Padmanaban, used for collecting data from pupil teachers. The result revealed that there is no significant difference between values of male and female pupil teachers in respect of Religious value. But there is significant difference between values of male and female pupil teachers in respect of Theoretical, Economic, Political, Social and Aesthetic values.

Mohandas karamchand Gandhi is popularly known as ‘Gandhi ji’ out of reverence. ‘Bapu’ out of affection, ‘Mahatma’ on account of saintly nature and ‘father of the nation’, for his role in the freedom of Indian from British rule. Gandhi ji was born on October 2, 1869 at porbandar in Gujrat. His father was a dewan of small state. At school, he was slow, hesitate and shy. He was married to Kasturba at the age of thirteen. His mother was very pious and he was greatly influenced by her. When 18 years old, he was sent to London to study law where he remained for three years. After returning from England, he started his law practice at Bombay. However, he was not very successful.

For flourishing of any business and service advertisement is the most essential part of the marketing strategy. Best product and excellent service can also prove to be meager devoid of ads. Besides the traditional vehicles, Mass media including Newspapers, Magazines, Television, Radio, internet based new media and the digital media are used for carrying the ads as per the requirement in India. It was felt necessary by the researcher to know more as to what stuff in the ad makes it attractive and compel the audiences/ consumers to buy a particular product or avail a specific service even today in 2017? Thus researcher chose to study one of the most important aspect of the ads i.e. Slogans of the advertisers as they form the most important part of any ad. To know the communication through slogans/ Taglines, its creativity and the role, the topic was formulated. It is necessary for the advertisers and the ad. agency to know the importance of slogans so as to make their product/ service grab the attention of the people. Similarly the consumers also remember the product or service due to the catchy Slogans. It was found that the Slogans play important part in creating the image of the product or service and increase the business. It was also found during the research that making catchy slogans requires special skills and is not a job of a layman. It was also found that some taglines are so much effective that the audiences remember them but forget the product or service for which they were made. Yet they play most important part in the ads. Many ads make their claims in the form of Slogans. A survey to find the views about the slogans and their impacts showed that it is not possible to think of advertisement without any catchy slogan and that ads without creative slogans fail to do effective business. Various respondents gave different views about the Slogan they liked. It range from the domestic product to FMG, toothpaste, electronics, automobiles, edibles etc. Many opined that few slogans are emotionally attached with them while others remind them of quality and reasonable price. Thus it was found that Slogans are the most important part of the advertisements may they be presented on any media from print, electronic, digital to traditional and folk.

The study is designed to evaluate the marketing strategies in life insurance service sector & how these strategies boost sales & marketability of a product which ultimately lead to customer satisfaction. The insurance scenario faces multiple challenges such as increased costs of operation, regulatory pressures, and inflexible technology infrastructure. These pressures are compounded by low to moderate premium growth & the increasing burdens of regulatory compliance. Keeping all the above problems around the study would attempt to study all the factors that contributed to the effective marketing strategies. This paper presents different marketing strategies that are taken up in life insurance services keeping in view external and internal environment of the firm. Marketing strategy is the basic approach that the business units will use to achieve its objectives, and it consists of broad decisions on target markets, market positioning and mix, and marketing expenditure levels. As the financial services sector has become more competitive, financial institutions need to consider ,ways of developing relationships with their existing customers in order to defend their market share. Strategic dimension of marketing should focus on the direction that an organization would take in relation to a specific market or set of markets in order to achieve a specified set of objectives. Every insurer must recognize that its "strategic posture" depends partly on the competitive environment, partly on its allocation of marketing resources. An insurance firm strategy is a plan for action that determines how an insurer can best achieve its goals and objectives in the light of the existing pressures exerted by competition, on the one hand, and its limited resources on the other hand. A wellperforming life insurance industry benefits consumers, producers and insurance firm stockholders alike. Unfavourable market conditions stress the need for life insurers to perform well in order to remain solvent. Using a unique supervisory data set, this paper investigates competition and efficiency in the Dutch life insurance market by estimating unused scale economies and measuring efficiency-market share dynamics during 1995-2010. Large unused scale economies exist for small and medium-sized life insurers, indicating that further consolidation would reduce costs. Over time average scale economies decrease but substantial differences between small and large insurers remain. A direct measure of competition confirms that competitive pressures are at a lower level than in other markets. We do not observe any impact of increased competition from banks, the so-called investment policy crisis or the credit crisis, apart from lower returns in 2008. Investigation of product submarkets reveals that competition is higher on the collective policy market, while the opposite is true for the unit-linked market, where the role of intermediary agents is largest

The present study investigated extent of bullying among secondary school students along with intervention of adults like teachers, parents, elders to prevent bullying and involvement of students in bullying. The researcher also made an attempt to study different forms of bullying and the extent of bullying among boys and girls. Sample selected was 444students in which 269 boys and 175 girls are included from secondary school students of SSC board from greater Mumbai. Tool used for present study personal data sheet, olweus bully victim questionnaire were used to collect data. It was found that 17-16 %girls and boys reported that they getting bullied and also reported that they don’t have friends.32% girls and 34 %boys reported that they getting bullied for longer time duration and also found shorter period bullying is more in girls than boys. Surprisingly reporting of bullying to class teacher is shown more by boys than girls.

Transport, thus is an important infrastructure in the economy of India. It assumes a greater role in developing countries since all the sectors of the development are closely dependent upon the existence of suitable transportation network. The history of rail transport in India began in the mid-nineteenth century. In 1842, there was not a single kilometer of railway line in India. At that point of time, the railways represented a capital value of some British Sterling Pounds 687 million, and carried over 620 million passengers and approximately 90 million tons of goods a year. The railways in India were a group of privately owned companies. The military engineers of the East India Company, later of the British Indian Army, contributed to the birth and growth of the railways which gradually became the responsibility of civilian technocrats and engineers. However, construction and operation of rail transportation in the North West Frontier Province and in foreign nations during war or for military purposes was the responsibility of the military engineers. In 1901, an early Railway Board was constituted, but the powers were formally invested under Lord Curzon. It served under the Department of Commerce and Industry and had a government railway official serving as chairman, and a railway manager from England and an agent of one of the company railways as the other two members. For the first time in its history, the Railways began to make a profit. In 1907, almost all the rail companies were taken over by the government.

The term globalization means integration of economics and societies through cross country flows of information,ideas,technologies,goods,services,capital,finance and people.India is a founder member of the GATT 1947 and its successor, the World Trade Organisation(WTO),which came into effect on 1-1-95.after the conclusion of the Uruguay Round(UR)Multilateral Trade Negotiations.India’s participation in an increasingly rule based system in the governance of international trade is to ensure more stability and predictability which ultimately would lead to more trade and prosperity for itself and the 149 other nations which now comprise the WTO.India’s experience shows that it has been able to increase its share in world trade over the recent years.However,India’s exports have been restrained because of various non-traiff barriers(NTBs).In this context, the present paper try to analyze the India’s attitude towards WTO,WTO and its impact on select sector Viz-Pharamaceutical sector agriculture sector and service sectors in india.This paper also addresses the benefits and fear of WTO in india.

The goal of this paper is to examine the buying preference of branded packaged milk in Mayiladuthurai town. How the demographic factors such as age, sex, education, income, occupation , etc. will influence the behavior of pattern of buying packaged milk.

An attitude is a favorable or unfavorable evaluation of something.Attitudes are generally positive or negative views of a person, place,things or event- this is often referred to as the attitude object.They reflect that how one feel about something.For example if someone says that i like my job.This statement expresses his attitude towards his job.Each and every person has different attitude at different conditions.More precisely attitudes can be defined as a persistent tendency to feel and behave in a particular way toward some object which may include events or individuals as well.Attitude is a hypothetical construct that represents an individual's like or dislike for an item.Attitudes are positive,negative or neutral views of an '' attitude object'': i.e a person, behaviour or event.People can also be ''ambivalent'' towards a target, meaning that they simultaneously possess a positive and a negative bias towards the attitude in question.Attitudes are composed from various forms of judgments.Attitudes develope on the ABC model(affect,behavioral change and cognition).The affective response is a physiological response that expresses an individual's preference for an entity.Attitudes towards supervision, pay , benefits, promotion, or anything that might trigger positive or negative reactions.As a result,employee satisfaction and attitudes represent one of thr key ares for measuring organizational effectiveness.Attitudes is a mentl state relative to what we believe and affects our entire lives.We express our attitude in our words and actions.Attitudes are greatly influenced by association which means they are cantagious.The best way to develop a positive mentsl attitude is to surround yourself wth optimists.Positive people have a magnetic influence which attracts help and support that assist them in achieving their goals.

Buyer behaviour is the cornerstone 'of marketing strategy. Firms must understand buyer behaviour to achieve the objectives of customer satisfaction. Buyer's mind is called "Black Box". Inputs are processed in his mind and buyers responses are the outputs through the influence from various factors. The objectives of the marketers to make this output a favourable one i.e., the decision to buy. Buyer behaviour is an orderly process whereby the buyer interacts with his environments for making a purchase decision on products.

The inflow outflow of deposits i.e., liability and inflow of loans and investments i.e., assets has its own pattern. Basically deposit maturity patterns and loan maturity pattern are different back in time as per commitment. So outflow of liability is assured. But there is no such reliable assurance for asset incoming. Though the borrower has made commitment to pay back at certain time, the commitment may not be followed. Premature withdrawal is one more factor. All this crates mismatches between asset and liability. Mismatch beyond certain point may create problems of liquidity. Therefore ALM is very important.

The present research paper has been attempted to explore the elements of Feminism in Arundhati Roy’s novel “The God of Small Things”. The paper seeks to study the work of Arundhati Roy, ‘The God of Small Things’ as a text of ‘feminine writing’. It throws light on some important things of life like how love is always associated with sadness, how a person’s childhood experiences affect his/her perspectives and whole life. It also presents the constant struggle of women against their incessant exploitation, torture and struggle which they undergo because of the male dominated conservative society.

Among poets, Walt Whitman, the poet-prophet is undoubtedly the greatest champion of democracy. Many of English romantic poets were staunch supporter of democracy but Whitman’s approach to democracy was much more vivid and realistic. Whitman uses “I” refer not only to himself, but to a larger “I” that includes the reader and humanity in general. According to him the grass is the great symbol of democracy in nature and it is by lying on it and observing it that the poet sings. The grass grows in all places. It grows among the black as well as the white, in broad as well as narrow zones. This is very suggestive of the democratic spirit which the poet always emphasizes. The democratic poet does not celebrate an individual hero. Nor does he celebrate himself. The ‘I’ in Whitman’s poem has never been so much a personal references but it is a fusion of several characters, a composite character, who are not existing in any place other than in the poem. Whitman has a sense of identity with man. He has a sense of identity with all living creatures. This sense of “oneness of all” makes his democracy universal and pantheistic. The poet has pity for older nations of Europe and Asia. He is proud of his American nationality. The American nation visualized as the leader of humanity, is the true hero of his poetry. However, Whitman’s democracy is spiritual. In, Whitman’s Introduction to Leaves of Grass, (page. 5 of 1855 edition) he writes: “The Americans of all nations at any time upon the earth have probably the fullest poetical nature. The poet expresses the very spirit of attachment of the Americans to freedom. He visualized democratic America and its people expressing the spirit of democratic America just as the epics of Homer and Virgil express the spirit of their ancient Greece and Rome. This paper attempts to explore the democratic undercurrent in Whitman’s Poetry.