Original Research Articles
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Feb. 25, 2023
123 Downloads
A STUDY ON DIGITAL FINANCIAL SERVICES AND SUSTAINABLE PRACTICES IN INDIA
Mr. Ajay Dagadu Kate
DOI : 10.5281/EIIRJ.7653280
Abstract
Certificate
Digital India is an initiative of the Government of India to connect the people of the country with the government
departments. Its objective is to ensure that government services are accessible to the public electronically without
any paper support. This scheme also aims to provide high speed broadband internet service to rural areas. It is one
of the priority schemes of the government. Digitization of all work under this scheme will save time as well as bring
transparency in works and curb corruption by middlemen. The scheme is targeted for implementation by 2019. A
two-way platform will be created where both the service provider and the consumer will benefit. It will be an interministerial
initiative under which all ministries will deliver their services to the public.
Original Research Articles
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Feb. 27, 2023
101 Downloads
DIGITAL BRAND AWARENESS AND USES IN RURAL SECTOR
Dr. K.S. Rajashekar Reddy
DOI : 10.5281/EIIRJ.7653290
Abstract
Certificate
In the past, a rural consumer had to go to a nearby town or city to buy a branded product since branded
firms gave priority to urban markets. Large firms are now, however, finally acknowledging the relevance
of rural markets due to the growing clout of rural consumers. India's rural market is currently seeing great
growth as a result of the vastly increased purchasing power, expanding brand awareness, efficient media
communication network, and changing customer demographics in rural areas. Numerous studies have
demonstrated that the rural middle class is not only wealthier than the urban middle class, but it is also
growing more swiftly. Another aspect speeding up this occurrence is the infrastructure connecting all four
big urban regions via hundreds of municipalities. This helps companies reach the biggest distribution
network feasible, reach regional markets, and challenge the ubiquitous attitudes and practises of rural
consumers. This essay seeks to ascertain the level of brand awareness among those who live in rural areas.
Original Research Articles
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Feb. 24, 2023
114 Downloads
A STUDY ON CUSTOMER SATISFACTION TOWARDS TRADITIONAL TAXIS IN SOUTH MUMBAI
Farheen Anwar Hussain Makrani & Dr. Kuldeep Shivprasad Sharma
DOI : 10.5281/EIIRJ.7653292
Abstract
Certificate
Human life has become much simpler, quicker, and more productive thanks to digitization. One of the
biggest and most significant revolutions in human history. Digitization has had an impact on practically
all industries, not only the IT sector, as a means of completing tasks swiftly and effectively with the least
amount of human interaction. The transportation infrastructure in metropolitan areas has changed
significantly over the last ten years. In India's metropolitan and urban cities, taxis have emerged as a key
means of transportation among the many others. Taxi services are a private, typically door-to-door service
that is mostly provided to the general public at the local level. Horse wagons were the predominant means
of transportation in the first decade of the 20th century, but in 1911 Taxi Cabs (conventionally known as
Taxis) took their place due to their inefficiency. The study is aimed at identifying customer satisfaction
towards Traditional taxis. The study investigated the variables that influenced customer satisfaction based
on different parameters. Independent Sample t-test and One-way Anova has been applied for the purpose
of statistical analysis of the findings of the research.
Original Research Articles
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Feb. 28, 2023
147 Downloads
SOCIAL MEDIA MARKETING: A CONCEPTUAL STUDY
Mrs. Sonali Prajapati
DOI : 10.5281/EIIRJ.7653300
Abstract
Certificate
Social media is now pervasive and critical for web accession, content sharing, and social networking in
recent years. Social media creates a sizeable market for firms like online marketing because of its
reliability, coherence, and immediate advantages. Social media marketing refers to marketing done
through social media. Companies may now speedily, evidently and with success stretch out to their target
customers all thanks to social media marketing. In addition, social media marketing comes across a number
of travail in the industry. This article discusses the gains and drawbacks & difficulties of social media
marketing in the recent times & the strategies to overcome them. This study will accumulate the available
research on social media marketing & bring to light and potential research directions. Social media
marketing is a type of digital advertising that makes use of the capability of well-known social media
horizontal surface to further market and achieve branding objectives. In order to understand the overall
impact of media on marketing, this article seeks to examine the effects, advantages & pitfalls of using social
media as a tools for marketing
Original Research Articles
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Feb. 27, 2023
143 Downloads
A STUDY ON IMPACT OF DIGITALIZATION ON CREATING AWARENESS OF PENSION SCHEME AMONG MUMBAI SUBURBAN CITIZEN
Pankaj B. Maurya & Dr. Shagun Srivastava
DOI : 10.5281/EIIRJ.7653296
Abstract
Certificate
This study is carried out to know the awareness about retirement planning among the individuals of
Mumbai suburban city. A total of 78 individuals participated in this study. The objective of this paper is
to analyze the literacy level and the factors affecting retirement planning of individuals. The paper also
highlights the retirement plan preference of different individuals and impact of digitalization on creating
awareness about retirement planning. The results show that there is a difference in the level of awareness
according to different age groups. Using survey methodology, we analyzed various factors and pension
scheme awareness among individuals.
Original Research Articles
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Feb. 27, 2023
125 Downloads
A STUDY ON UNITED NATION’S SUSTAINABLE DEVELOPMENT GOALS 2030 AND ITS RELATIONSHIP WITH DIGITAL TECHNOLOGY
Mr. Omkar Milind Sobalkar & Prin. Dr. Kailash R. Anekar
DOI : 10.5281/EIIRJ.7653302
Abstract
Certificate
It is the responsibility of each of us to reduce and reduce the negative effects of technology and ensure that
it is an engine of sustainable development. The United Nations' 2030 Agenda for Sustainable Development
sets out the Sustainable Development Goals and pledges to "leave no one behind". This research will help
to learn what is the close postive and relationship of United Nations goals towards sustainability and
digitalization.
Original Research Articles
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Feb. 25, 2023
105 Downloads
DIGITISING GST COMPLIANCES- ISSUES AND IMPLICATIONS IN INDIAN ECONOMY
T. Sudhakar
DOI : 10.5281/EIIRJ.7653305
Abstract
Certificate
GST-Goods and services tax, the name itself is saying that it is a tax levied on goods and services. It is a
value added tax levied by the government on goods and services which are consumed by the consumers and
are sold by the sellers. Goods and services tax is paid by the consumers in addition to the price of the
product. Sellers will collect the amount after selling the goods and services i.e. the amount includes price
of the product and GST. So GST is collected by the business and thereafter it is remitted to the government.
Levying of tax on goods and services will generate revenue to the government in effect. Goods and services
tax is the tax levied at the state level and national level i.e. GST is the tax levied by the state government
and Integrated GST is the tax levied by the central government.
The main objective of the levying GST is to reduce tax on tax i.e. double taxation. GST is consumer based
tax as GST is paid ultimately by the consumer i.e. end user of the product. The main agenda of implementing
GST is to have single tax structure right from manufacturing stage to the stage of delivering to the final
consumer of the product. Implementation of GST has reduced the cascading effect of the previous structure.
GST has replaced the many indirect taxes in India. The Goods and services Tax Act was passed in the
parliament on 29th march 2017 and it came into effect on 1st July 2017.
Digitising GST Compliances has certainly made it easier for many businesses to operate and it provides
required data to GST Authorities to make reconciliation and documentation process easy and transparent.
After the implementation of GST there are many issues have been taken place. Even though there are many
issues with the implementation of GST, there are benefits of GST. This Study aims to see both the sides of
a coin i.e. issues and implications of the GST.
Original Research Articles
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Feb. 24, 2023
147 Downloads
THE ROLE OF FINTECH IN FINANCIAL INCLUSION
Mr. Pratik S. Purohit
DOI : 10.5281/EIIRJ.7653307
Abstract
Certificate
This study aims to examine the role of fintech in financial inclusion and its implications for individuals,
businesses, and society. The research uses a combination of quantitative and qualitative methods, including
a survey of 98 respondents in the Mumbai Metropolitan Region and in-depth interviews with experts in the
field. The results show that fintech has the potential to greatly increase financial inclusion by providing
new and more accessible ways for individuals and businesses to access financial services. The most
significant drivers for the adoption of fintech in promoting financial inclusion include technology, financial
literacy, and innovation, while the most significant barriers include digital literacy, financial literacy, and
data security. The study highlights the importance of addressing ethical and social issues, such as data
privacy and consumer protection, to ensure that the benefits of fintech reach all members of society. The
results provide insights into the current state of financial inclusion and the role of fintech in promoting it,
as well as the challenges and opportunities for further development in this area.
Original Research Articles
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Feb. 25, 2023
120 Downloads
DIGITAL GATEWAY FOR UNORGANISED SECTOR WORKERS DURING COVID-19
Vignesh Manikandan Iyer
DOI : 10.5281/EIIRJ.7653310
Abstract
Certificate
The Word ‘Digital’ has changed the course of mankind either in the positive ways or in the negative ways.
Digitalization has helped during the difficult times, for example, digital payments have transformed from
cash to cashless payments, has changed the banking sector by automating the transaction directly from one
end to another within seconds, etc. Digitalization has not just helped the organised sector but also helped
the unorganised sector too. In this paper, there is an attempt by me to study about various portals used by
the government as a remedy during Covid-19.
Original Research Articles
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Feb. 27, 2023
215 Downloads
SURVIVAL AND SUSTAINIBILITY IN BANKING, INSURANCE AND FINANCE- AN OVERVIEW
Tarigopula Sudhakar
DOI : 10.5281/EIIRJ.7653318
Abstract
Certificate
We all know about banking, insurance and finance to some extent i.e. banking is an activity where it accepts
deposits and grants loans. In other words, banks provide financial services. Insurance is an activity where
insurance company accepts premiums from the policy holders and discharges maturity amount during the
time of maturity and about finance, finance plays vital role in the activities of banking and insurance. It
also has a significant role individually. As we all know that finance is the life blood of business, without
finance banking, insurance and other activities are not going to carry on their business. Banks involves the
activities of accepting deposits and granting loans in the form of money. Insurance is also the activity which
deals with money. From this we are clear that banking and insurance are the activities which deal with
money i.e. financial activities. So here it is clear that banking and insurance are dependent on finance. We
can invest in these activities and we can gain return on investment. We can create wealth with the help of
banking and insurance activities.
Original Research Articles
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Feb. 25, 2023
137 Downloads
NEW EDUCATION POLICY FOR RESURGENGENCE OF HIGHER EDUCATION
Shaikh Zeeshan
DOI : 10.5281/EIIRJ.7653322
Abstract
Certificate
This article present a glimpse of India’s National Education Policy 2020 for Higher Education. After more
than three decades India formulated and adopted a new education policy for education in 2020. A policy
is a plan of action chosen by government for solving various issues present in any field. The term higher
education means any kind of education which a student get after twelve years of learning by getting
admission into various degree and diploma courses. Higher education is a tertiary level of education which
generally includes UG, PG and research course like M.phil, Ph.D etc. It is the most advance level of
education. Education is one of the most important sector because the future of any country will be
determined by its education system. Education system is very important for the overall development of an
individual, society and nation. The condition of a country will be influenced by the quality, equity and
accessibility of HEIs . The purpose of education system is to make rational and emotionally sound citizens.
The vision of this policy is to make India a global knowledge superpower. This present research work also
focus on causes of deteriorating condition of higher education system in India and strategies to tackle them.
Solutions of all problems that arise in modern society lies in right type of education
Original Research Articles
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Feb. 26, 2023
130 Downloads
CHALLENGES & OPPORTUNITIES OF BUILDING SMART AND SUSTAINABLE CITIES IN INDIA
Sherley Rose
DOI : 10.5281/EIIRJ.7653332
Abstract
Certificate
A smart and sustainable city is any urban area which uses technology to enrich the quality of life for
residents while also reducing environmental impact and promoting economic development. These cities are
designed to be resilient and adaptable to the challenges of the 21st century, such as rapid urbanization,
population growth, and climate change. In India, the government has introduced a Smart Cities Mission
which encompasses developing of 100 smart cities across the country. Implementing smart city initiatives
can help improve the survival, resurgence and sustainability of Indian cities in the digital age. Moreover,
this paper presents a comprehensive analysis on the need, importance, challenges and opportunities of
sustainable smart city concept with a view focusing on the future of India.
Original Research Articles
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Feb. 27, 2023
128 Downloads
NEGATIVE IMPACT OF NPA ON INDIAN BANKING SYSTEM WITH EFFECT TO DIGITALISATION
Lokesh Gopal Gupta & Dr. Pramod Gupta
DOI : 10.5281/EIIRJ.7653340
Abstract
Certificate
The Indian banking sector has arisen together as the strongest drivers of India’s economic growth. The
Indian banking system has made outstanding advancement in the foregoing couple of periods, even during
the days when the rest of the world was floundering with financial meltdown. Moment, all the banks face
the matter of non-performing assets whether it's public sector bank or private sector bank. Unfortunately,
the Covid-19 has stopped economic activity across multifold sectors and hypercritically affected the
banking sector. This paper is aimed towards the review of on non-performing assets in Indian banking
sector. According to RBI (Reserve Bank of India), for any asset on which the interest remains un-payable
for a period of 90days,the asset becomes non-performing. Fast forward to 2021 digital lending has become
a reality and preferred route for the vast majority of Indian for its speed and convenience, many player are
available for providing MSME financing such as Lending kart, Aye Finance, Kreditbee,
Original Research Articles
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Feb. 28, 2023
281 Downloads
TEACHER EDUCATORS’ PERCEPTION ABOUT IMPLEMENTATION OF NEP-2020 IN TEACHER TRAINING INSTITUTIONS
Dr. Imran Ansari & Dr. Ali Haider
DOI : 10.5281/EIIRJ.7653344
Abstract
Certificate
The New Education Policy (NEP) 2020 is a comprehensive document that emphasises the need for
restructuring and revitalization of the Indian education system. The policy has advocated a big structural
change in the design of curricular and pedagogy of school education system, i.e., 5+3+3+4. It has also
suggested structural change in the teacher education programme, i.e., 4 years of integrated B.Ed.
programmes like B.A. B.Ed., B.Sc. B.Ed., and B.Com. B.Ed., etc. However, is the structural change in the
teacher education programme in line with the change in the school education system? Will the proposed 4-
year integrated programme be compatible with the school education system? NEP-2020 also states that
teacher education institutions will be move by 2030 as multi-disciplinary colleges and universities with
multiple entry and exit point systems; this is an additional challenge for institutions that have offered only
one teacher training programme or a so-called “stand-alone” institution. How would the idea of
integration and a multidisciplinary approach be made possible in such an institution?
To address some of the questions raised above, the researchers conducted survey research on teacher
education institutions. Initially, the NEP-2020 document was analyzed with respect to the guidelines and
provisions of teacher education programmes. The researchers sampled 30 teacher educators has been
taken from different teacher training institution of the country. It has been found that infrastructure,
funding, clear guidelines etc., were major challenges for educational institutions. In addition, suggestions
were solicited from them on how to smoothly facilitate the implementation of the policy. The findings are
significant for academia and other stakeholders
Original Research Articles
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Feb. 28, 2023
174 Downloads
TRANSFORMATION OF DIGITALIZATION IN TEACHING METHODS – ITS APPLICATION AND CHALLENGES IN CURRENT SCENARIO
Prof. Sneha Hathi
DOI : 10.5281/EIIRJ.7653349
Abstract
Certificate
In today’s developing countries, globalization and technological changes has given a different phase to the
economy, whereby the society are collectively facing the concern of the competition in various sectors,
which also includes the education system . In the global economy, technologies play a vital role due to
which the importance of digitalization has a continual growth universally. Although it existed largely from
last few decades, digital education is essentially a modern invention. The considerable changes brought on
by the digitalization of various aspects of the educational system are soon predicted as a mitigation to
unexpected natural and man-made pandemics. This research paper seeks to offer insightful insights on
digital education's potential advantages, hazards, and difficulties associated with adopting cutting-edge
tools in the age of the internet and extensive online open courses. With the development of internet
technology, we have observed a significant shift in how we communicate and collaborate among academics.
The digital revolution encouraged open access globally.The evolution or the appearance of ICT has several
implications for the educational institutions, where it has fueled up heavy information and knowledge. As
various challenges are arising in education system, ICT can empower teachers and learners making it
compelling for their literature, researchers, schoolings, trainings and achievements.. Traditional methods
of using technology in education and modern approaches, which encompass a variety of methods and
techniques like audios, visuals, e-learning, e-books, multimedia, etc., differ significantly. The researcher
has used qualitative method of research through secondary data available from various sources
Original Research Articles
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Feb. 27, 2023
172 Downloads
A STUDY ON MUTUAL INTERDEPENDENCE AS MEASURAE OF SURVIVAL WITH REFERENCE TO TELCO FIRMS AND OTT PLATFORMS
Dr. Caroline David & Mr. Bhavesh Kapuria
DOI : 10.5281/EIIRJ.7653353
Abstract
Certificate
In an effort to find a solution to the complex problem of running operations cost-effectively while keeping
tariff rates as low as possible, this study proposes mutual dependency between mobile carriers and overthe-
top (OTT) companies. Because OTT services are becoming more popular and OTT players need to
monetize their services. In the article, this opportunity is quantified, and triangle of interdependence model
is mentioned. These models explain the interconnectedness of customer acquisition, service delivery, and
revenue sharing through bundled pricing. Triangle of interdependence model is based on the inferences of
126 respondents in th6e age group of 15-35 in the city of Mumbai. In the paper, it is clearly discussed why
OTT players should collaborate and how doing so will increase revenue potential for both telecom and
OTT providers.
Original Research Articles
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Feb. 24, 2023
150 Downloads
A STUDY ON THE DIGITALIZATION OF CURRENCIES-CRYPTO CURRENCY VS NFTS
Sailee Shringarpure
DOI : 10.5281/EIIRJ.7653355
Abstract
Certificate
The internet is one of the most influential inventions when we talk about digitization. At the ad mist of
this fast development of knowledge, Innovations and communication technologies, several activities in
everyone’s life are unified on-line and that they become more fascinated and practical towards it. An
enormous and huge growth in variety of on-line users has activated day by day where by it created a
replacement of business development and from investments to cash transfer, everything goes paperless in
our economy to facilitate these monetary activities like shopping, mercantilism and many more virtual
activities. The latest and most promising addition to the digital payment sector is crypto currency Money
started being ‘digitalized’. Crypto currency is a digitized or online rather an internet currency that uses
cryptography for security purposes. Likewise on the other hand, Non-fungible tokens (NFTs) are gaining
in popularity and are already extensively implemented but many of us aren’t aware about the same and its
implications or comparisons with respect to digital payments. It’s leading to a constant trend update in the
field of NFTs. For the usage or practical implementation of NFTs to progress or develop in an institutional
environment, the capacity or adaptability for using NFTs must be scrutinized in detail. Such a discovery
has surely added into or prompted a comprehensive examination of NFTs. The scope of this paper is
confined to the journal and the keywords “Block chain”, “Block-chain”, “Non-fungible Token”, and
“NFT” are used. This research examines the current state and development trends of NFT. In this paper
researchers tries to make out the user’s expectations of the future crypto currency leaning to the awareness
and perception towards the virtual cash implications, however technological innovations make jobs easier
and more beneficial. Besides this the paper aimed on its impact in India in terms of law and legislations
towards crypto currencies and its usage of this paperless cash in this current scenario.
Original Research Articles
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Feb. 27, 2023
123 Downloads
RELEVANCE OF BLENDED (DIGITAL AND TRADITIONAL) TEACHING-LEARNING IN NEW NORMAL: A CASE STUDY ON SELECTED HIGHER EDUCATION INSTITUTION
Harshali Patil
DOI : 10.5281/EIIRJ.7653357
Abstract
Certificate
The purpose of this research paper is to examine student’s opinion on digital education, The digital methods
that are used in an institution they are studying and how it is impacting their learning. The paper focuses
on overall digitalization of teaching i.e., not just after COVID-19 but also before that. This research is
based on primary data which contains both Quantitative and Qualitative questions. Precisely they are
comparative survey questions between digital and traditional education, and student’s opinion on blended
teaching-learning methods. Also, what online platforms students are using for the syllabus related notes
and videos and their opinion on the preferable teaching methods has been taken.
Original Research Articles
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Feb. 27, 2023
143 Downloads
BISLERI'S INITIATIVE " BOTTLE FOR CHANGE" - CSR WITH THE HELP OF DIGITALIZATION: A CASE STUDY ON BISLERI COMPANY CSR ACTIVITIES
Ms. Vishakha Manoj Pandey
DOI : 10.5281/EIIRJ.7653362
Abstract
Certificate
Understanding Bisleri's corporate social responsibility is the goal of this research work. The steps they
have taken to promote social welfare. The impact that Bisleri has had in India is examined in this essay.
This study is based on secondary and qualitative data that was used to analyze the effects of Bisleri's CSR
activities. The research's overall conclusions are that different appreciating motivations have been started
by bisleri has significantly improved the lives of the society's rag pickers in the study region. The study has
looked at the considerable influence and major factor. Due to this CSR, plastic pollution is being reduced
to a certain extent which will benefit us as in individual
Original Research Articles
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Feb. 28, 2023
161 Downloads
ROLE OF MACHINE LEARNING TECHNIQUES IN COST PREDICTION OF AGILE PROJECTS
Dr. Manju Vyas
DOI : 10.5281/EIIRJ.7653373
Abstract
Certificate
In current scenario of software industry culture, an important and crucial task under project management
is accurate estimation of practical measures like cost and effort which subsequently results in successful
project completion. Many researchers have analysed and proposed various techniques in the estimation
for software projects using conventional frameworks like waterfall, incremental etc. In recent years as there
are technological advancements and there is a requirement of adaptation to technological changes, hence
agile development methodology has attracted the interest of many researchers and software developers in
software companies. Various researchers have proposed several techniques including opinion based,
algorithm based and machine learning based techniques for effort and cost estimation of software projects.
The proposed work in this paper deals with the study and analysis of the most popular techniques used in
every category of estimation practices.
In current scenario of software industry culture, an important and crucial task under project management
is accurate estimation of practical measures like cost and effort which subsequently results in successful
project completion. Many researchers have analysed and proposed various techniques in the estimation
for software projects using conventional frameworks like waterfall, incremental etc. In recent years as there
are technological advancements and there is a requirement of adaptation to technological changes, hence
agile development methodology has attracted the interest of many researchers and software developers in
software companies. Various researchers have proposed several techniques including opinion based,
algorithm based and machine learning based techniques for effort and cost estimation of software projects.
The proposed work in this study deals with the study and analysis of the most popular techniques used in
every category of estimation practices used in agile development. This paper describes a review of the
research work conducted in the effort estimation of non-agile and agile projects in the previous years,
which consists of different techniques and approaches. The first section describes an introduction of the
relevance of estimation in project management, the second section covers a study of all those researches
which have analysed the use of various machine learning based techniques for estimation of software
projects and in the third section a comparative analysis is done based on the studied literature in terms of
ROLE OF MACHINE LEARNING TECHNIQUES IN COST PREDICTION OF AGILE
PROJECTS
Dr. Manju Vyas
Associate Professor,
Jaipur Engineering College & Research Centre,
Jaipur ( Raj.)
ISSN–2277- 8721
EIIRJ
Volume–XII, Issue– I (a) Jan – Feb 2023
129 | P a g e
Electronic International Interdisciplinary Research
Journal
Original Research Article
SJIF Impact Factor: 8.095 Peer Reviewed Refereed Journal
various factors like techniques used, estimation accuracy, and their applicability in various scenarios as
part of summary of the chapter.
Original Research Articles
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Feb. 28, 2023
156 Downloads
AWARENESS ON CONSUMER BUYING BEHAVIOR AND BRAND PERCEPTION IMPACT
Mr. Nirav Vijay Tawadia
DOI : 10.5281/EIIRJ.7653377
Abstract
Certificate
The difference between brand perception and brand awareness needs to be more clear in the minds of the
consumers. The broad objective of this research is to investigate the impact of brand perception and brand
awareness on consumer buying behavior from the perspective of cosmetic companies, focusing especially
on the consumer purchasing decision aspect. The paper will help to understand how marketing strategies
can uplift the brand perception in the minds of consumers. The study aims to find out that the major decision
taken by the consumer while purchasing the product is based on Brand perception or on Brand awareness.
It even helps to understand that the purchasing decision taken by the consumer on the bases of Brand
perception related to the product might change once the consumer is aware about the brand. As it is not
necessary that the perception of the brand may be the reality of the brand, which might have an impact on
the purchasing decision of the consumer. The marketing strategy creates a Brand perception within the
minds of the buyers but doesn't provide complete knowledge about the brand so that the consumer is aware
of the brand. Social media plays an important role in influencing purchasing decisions. As the brand now
has given a position to the brand ambassadors on social media as ‘Social Influencers’. This paper is an
outcome of both primary and secondary data which seeks to investigate one of the major factors that
influence the purchasing decision of the consumer.
Original Research Articles
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Feb. 27, 2023
143 Downloads
PERSONALIZED LEARNING EXPERIENCE THROUGH ADAPTIVE TESTING USING BLOOMS TAXONOMY
Saqueba Z. Mahir Mistry
DOI : 10.5281/EIIRJ.7653379
Abstract
Certificate
Technology is advancing quickly in the modern world, and we daily are exposed to innovations. Artificial
intelligence is one of the rapidly developing fields of computer science that is poised to usher in a new era
of technological advancement through the development of intelligent machines.Artificial intelligence is now
pervasive in our world. It is currently engaged in a wide range of subfields like Mathematics, Biology,
Psychology, Sociology, Computer Science, Education etc.The study of this paper focuses on the application
of AI with Adaptive testing using Bloom’s taxonomy [1] for effective teaching and learning process.The
study emphasiszes the importance of Bloom’s Taxonomy [2] that is used setting the learning objectives for
the students integrated with the benefits of adaptive testng which enables the student work on the areas they
are weak with. For improved accessibility for students and teachers, the suggested method might be
implemented as a feature of an LMS or an Android application.
Original Research Articles
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Feb. 28, 2023
174 Downloads
GREEN HUMAN RESOURCE MANAGEMENT (GRHM) AND SUSTAINABILITY: TRENDING PHENOMENON IN THE CORPORATE MARKET
Dr. Mahesh B. Jadhav
DOI : 10.5281/EIIRJ.7653382
Abstract
Certificate
Green Human Resource Management (GHRM) is the growing need of the hour. In the contemporary world,
the competition in the open markets is increasing, making the firms to find alternative sources of
management techniques to boost productivity and improve profit. None of the principles can be as effective
as GHRM where not only the human resources are trained adequately to earn the profits, but also the
environmental management is thought of in the same direction. In this principle, effective HRM practices
are implied in the companies, which follow the protocol to prevent environmental degradation. This
involves training the employees to provide the services in an eco-friendly manner. The main advantage of
this is along with the increase in profit and improvement of the brand image of the company, the production
cost will decrease, wherein the carbon footprints can be managed effectively. Thus, it can be said that
GHRM helps in attending overall profits in one go.
Original Research Articles
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Feb. 27, 2023
130 Downloads
ADOPTION OF RECENT TECHNOLOGICAL TRENDS FOR SURVIVAL AND SUSTAINABILITY OF HR PRACTICES
Prof. Sangeeta Sahoo
DOI : 10.5281/EIIRJ.7653386
Abstract
Certificate
Digitalization and sustainability are two of the most powerful market influences in today’s corporate
practices. COVID-19 has created a sense of urgency for businesses to achieve one through the other.
Because Digital Transformation impacts the Sustainability aspects of doing business. This is very important
for organizations since consumers, share-holders and other stakeholders have visibility to business impacts
on Brand Value, Revenues and Company Valuation. It is important to understand the link between Digital
Transformation and Sustainability and the research aims to find out this.
The research methodology used data collection from two methods - Primary Data and Secondary Data.
For Primary Data, Survey Questionnaire method was used and for Secondary data, materials collected
from books, Research Paper, Articles, Journals and Business Magazines were used.
The research concluded that digital literacy is still low among employees, both in respect of recent
technologies as well as its usage to bring about changes at the workplace. Digitalisation has helped
business in operational efficiencies.
Original Research Articles
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Feb. 27, 2023
133 Downloads
NEED OF DIGITALISATION FOR ECO-LABELLING IN INDIA
Prof. Srishti Shetty
DOI : 10.5281/EIIRJ.7653390
Abstract
Certificate
Ecolabels are regarded as an exceptional marketing and advertising tool that informs contemporary
consumers about the green traits of a product. In the recent years, digitalisation of ecolabelling and
sensitizing towards environment has increased a lot. With an aim to promote sustainable living
environment- government, NGOs and various other organizations are working towards the goal of
maintaining the environment. This paper talks about Ecolabels which is a tool towards promoting
environmental sustainability and how it can grow through digitalising. In a crux the study explains that
individuals are moderately aware about eco labels. They do lack the awareness and knowledge regarding
eco labels. Also due to low government efforts, low media coverage and difficulty in availability of green
products, eco labelling do face a barrier in reaching its sky. Also, people are not much motivated towards
environment and thus they prefer to buy cheap over green.
Original Research Articles
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Feb. 25, 2023
135 Downloads
IMPACT OF E-COMMERCE PLATFORMS TOWARDS SURVIVAL & SUSTAINABILITY OF BUSINESS
Prof. Alok Hardikar
DOI : 10.5281/EIIRJ.7653392
Abstract
Certificate
The emergence of electronic commerce changed previous business models, though IT revolution is not a
new thing in today’s generation still development of artificial intelligence & Advancement in IT technology
opens new market opportunities in the field of electronic commerce. Consumer preference & prospective
changes with these new opportunities. In the field of ecommerce this study is an attempt to find out
consumers preferences towards ecommerce platforms & survival & sustainability of this business
opportunity.
Original Research Articles
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Feb. 24, 2023
134 Downloads
A STUDY OF IMPACT OF DIGITALIZATION ON GROWTH OF LIFE INSURANCE CORPORATION OF INDIA (LIC) AND SBI LIFE INSURANCE CO. – ANALYSIS OF MANAGEMENT SOUNDNESS
Dr. Mittal J. Shah
DOI : 10.5281/EIIRJ.7653394
Abstract
Certificate
Digitalization in the Insurance sector has constantly played a very imperative role in the operations of
every insurance company. The swift innovation in the area of information and communication technology
has stood with serious challenges for the insurance industry in India. Digitalization has facilitate insurance
companies to collect premium easily and reduce operating cost. Sound management is crucial for the
financial stability of insurers. It is very difficult; however, to find any direct quantitative measure of
management soundness, the indicator of operational efficiency is likely to be correlated with general
management soundness. Unsound efficiency indicators could flag potential problems in key areas,
including the management of technical and investment risks. The efficient management shall reflect in
operating expenses, and gross premium, affecting overall operating efficiency of the insurance concerns,
reflecting management soundness. Thus, the research paper is an attempt to examine impact of
digitalization on growth of Life Insurance Corporation of India (LIC) and SBI Life Insurance Co. Ltd by
analyzing management soundness of both the companies