Original Research Articles
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April 28, 2023
141 Downloads
STRATEGY OF GEOFENCING IN RETAIL APPARELS INDUSTRY
Dr. Priyanka Daya Choudhary, Devang K. Nandola & Vihang S. Desai
DOI : 10.5281/EIIRJ.8015854
Abstract
Certificate
Geofencing strategy has been used by retailers which creates a virtual geographic radius boundary by means of
digital technologies for inclusion of individual, which operates via GPS or RFID, It enables software to trigger a
response when a mobile gadget moves within the targeted area. Geofencing is used to supercharge customer
experience. It basically gives them an ability to target personalised content; improve customer experiences and
boosting retailer’s sales.
So the objective states that retailer faces problem to attract new customers and customer faces problem while
shopping apparels at new location, this research will explain how digital technologies help retailers to target new
mobile customers and same from the customer point of view to get best option of shopping apparels out of various
retail outlets at new location.
The paper will derive the relationship between retailers and customers towards next level by understating and
engaging each other well in advance with the help of digital technologies. The research is an attempt to understand
the consumer buying behaviour and source of information generated by Geofencing. After understanding customers
in advance it help retailers of apparel industry to explain about their product accordingly, which ultimately leads to
close the sale in an easier way, that save time and energy of both which again helps to increase the profit.
Original Research Articles
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April 28, 2023
113 Downloads
AGROTECH AS MEDIUM OF SOCIAL INCLUSIVENESS: OPPORTUNITIES AND CHALLENGES
Prof. Atul Sathe
DOI : 10.5281/EIIRJ.8015859
Abstract
Certificate
The Indian economy is essentially rural, with around
55% of the population dependent for his or her
livelihoods on agriculture and allied sectors.
On 15 August, 1945 Gross worth was superimposed.
Indian farmers square measure at risk of impacts of
global climate change, water insufficiency and land
degradation. Additionally, increasing fragmentation of
holdings, extreme weather events, rising input prices and
post-harvest losses create a vast challenge to sustaining
agricultural growth. There has been sizable growth and
alter within the analysis and extension system. However
the key queries stay the same.
Original Research Articles
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April 28, 2023
105 Downloads
IMPACT OF CREATIVE TRANSIT SOCIAL ADVERTISING MESSAGES ON FIRST GENERATION LEARNERS
Prof. Iyengar Subhashini Kannan & Dr. Pooja Ramchandani
DOI : 10.5281/EIIRJ.8015860
Abstract
Certificate
Atal Pension Yojana is a pension system provided by Government of India, particularly targeted at the unorganized
sector. In India, a sizable portion of the workforce is employed in the unorganized sector. Employees working for
unorganized sector businesses have less job security, less opportunities for career advancement, no paid time off,
and less protection from unfair or illegal hiring practices.
Original Research Articles
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April 29, 2023
104 Downloads
PERCEPTION ON SKILL DEVELOPMENT AND EMPLOYMENT OPPORTUNITIES THROUGH SECTOR SKILL COUNCILS: A CASE STUDY OF BFSI SECTOR
Prof. Atul Sathe
DOI : 10.5281/EIIRJ.8015865
Abstract
Certificate
On 15th July 2015, the prime minister launched Skill
India Mission with primary objective of bringing
improvement in level of employability amongst the
youth by assisting them to develop cognitive and
entrepreneurship skills. The mission was designed to
integrate support, training and guidance to traditional
twelve trades to bring them at par with changing
consumer expectations in globalised era. By 2022, 30
crore people in India should be skilled in various
segments has been the target of the mission. The
ministry for skill development and entrepreneurship
was formed for the first time post independence to
widen skills eco system in India. Pradhan Mantri
Kaushal Vikas Yojana (PMKVY) has given
opportunity to 1.37 crore people to get skilled and
enhance opportunities for placements. Government
has established more than 720 Pradhan Mantri
Kaushal Kendras for facilitating speedy execution of
PMKVY.
Original Research Articles
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April 28, 2023
102 Downloads
A STUDY OF IMPACT OF SKILL DEVELOPMENT ON ECONOMIC GROWTH OF INDIA- A LITERATURE REVIEW
Prof. Rupa Rawal
DOI : 10.5281/EIIRJ.8015867
Abstract
Certificate
Skill is the ability to perform well that comes from talent, training, or experience. It also means the ability to come
up with a solution to a problem. The growth of these skills is essential to the economic development of any nation.
Countries with higher skill levels are better able to respond to workplace challenges and opportunities. The
importance of putting an emphasis on skill development grows as India moves closer to becoming a "knowledge
economy." These abilities need to be relevant to the new economic climate, which will help reshape our economy in
the right direction. India must become a manufacturing hub because it needs to create jobs to take advantage of its
demographic advantage; it is necessary to focus on expanding skills rather than the current education system.
This paper focuses on the significance of the skill India campaign and the contribution that skill India's governmentrun
programs make to propel or boost the economy in order to investigate the role that skill India plays in reshaping
the Indian economy. This paper is based on concept research and secondary data.
Original Research Articles
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April 29, 2023
95 Downloads
A STUDY OF HEALTH SEEKING BEHAVIOR OF WOMEN WITH REFERENCE TO THEIR EMPLOYMENT STATUS
Prof. Kashinath Mishra
DOI : 10.5281/EIIRJ.8015873
Abstract
Certificate
Women's health is a particular concern because, in many nations, sociocultural prejudice disadvantages women.
Women need to get beyond a variety of social obstacles in order to be empowered and have access to high-quality
healthcare. Women's propensity to seek medical attention is one of the major elements influencing their health.
Healthcare seeking behavior is any action or inaction made by someone who suspects they have a health problem
or are ill with the goal of locating an appropriate remedy. It is essential to increase awareness of the logical choice
to receive medical care in order to effectively manage the public's health.(Gotsadze et al., 2005)
To better manage the public's health, it is crucial to raise understanding of the logical decision to receive medical
care. To raise public knowledge about the use of medications and empower them to make informed decisions
regarding health issues, there is a need for a health education programme.
Original Research Articles
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April 29, 2023
102 Downloads
AWARENESS ABOUT APY AS A FINANCIAL & SOCIAL INCLUSION TOOL
Prof. Shree R. Patki
DOI : 10.5281/EIIRJ.8015876
Abstract
Certificate
Atal Pension Yojana is a pension system provided by Government of India, particularly targeted at the unorganized
sector. In India, a sizable portion of the workforce is employed in the unorganized sector. Employees working for
unorganized sector businesses have less job security, less opportunities for career advancement, no paid time off,
and less protection from unfair or illegal hiring practices. When a person is no longer employed, a pension provides
them with a monthly income. Other reasons why a person needs pension can be;
Reduction in income earning potential after a certain age.
Growth of the nuclear family and the movement of those with jobs.
Increase in living expenses.
Lengthened lifespan.
Guaranteed monthly income guarantees an honorable retirement.
However, till many years the concept of pension was confined to only those with Government jobs. In the year 2015
Govt of India decided to launch APY which stands for Atal Pension Yojana, a pension programme for people,
primarily targeted at employees in the unorganized sector. Depending on the subscribers' payments, a guaranteed
minimum pension of Rs. 1,000, Rs. 2,000, Rs. 3,000, Rs. 4,000, or Rs. 5,000 per month will be provided under the
APY at the age of 60.
This research paper is an attempt to find out awareness & knowledge level of individuals about Atal Pension
Yojana as a Social Inclusion tool.
Original Research Articles
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April 29, 2023
103 Downloads
SOCIAL-ECONOMIC INCLUSION IN 21ST CENTURY: INDIAN WOMEN IN PERSPECTIVE
Miss. Alka Motwani
DOI : 10.5281/EIIRJ.8015879
Abstract
Certificate
Forgone the days when the jurisdiction of women was limited to the four walls of the house. In the 21st century, we
are witnessing women breaking the glass ceiling in every walk of life from cricket to business. But can this be
generalized to every Indian woman in this day & age? As India celebrates her 75 years of Independence & looks
back on her achievements it becomes more crucial to ask, “Has India’s growth been inclusive enough to fulfil the
aspirations of Indian Women?” This paper tries to probe into that very question & tries to put a bigger image in
perspective. The core of this study is to develop an understanding regarding what is the current social & economic
environment in India for the development of women.
Original Research Articles
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April 29, 2023
89 Downloads
SKILL DEVELOPMENT AND UP SKILLING NEED OF THE HOUR FOR CAREER GROWTH
Prof. Ashish Omprakash Tiwari
DOI : 10.5281/EIIRJ.8015885
Abstract
Certificate
With the market constantly evolving, companies think that skill development and up skilling are more vital these days.
Given the scarcity of essential talent in today’s job scenario, as well as the rising understanding of employers there
is a clear shift from the fight for talent to the race for up skilling and re skilling. Employers are looking for employees
that can adapt and prosper in a constantly changing workplace environment more than ever before.
Up skilling refers to providing current employees with additional skills. On the other hand, re skilling refers to
replacing an employee's outdated skills with new skills that meet the needs of the changing market.
India's population will exceed China's by 2023, creating more job possibilities. As per the United Nations Population
Fund India will account for 22% of people entering the global labor force during the next three decades, which is
the reason for research in this area. The purpose of the study is to explore how skill development and up skilling
have become need of the hour for career growth of aspiring individuals.
The study employed secondary data from the Indian IT and ITES sectors to ascertain its findings and conclusions. It
was however revealed that in current scenarios many organizations are focusing on up skilling and re skilling their
employees to meet the upcoming expectations from business stakeholders in fast changing environment and situations
in business
Original Research Articles
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April 29, 2023
123 Downloads
EMPOWERING FARMERS WITH INNOVATIVE AGRICULTURAL PRACTICES
Miss. Jyoti Jha
DOI : 10.5281/EIIRJ.8015889
Abstract
Certificate
Empowering farmers with innovative agricultural practices has become a key focus for researchers, policymakers,
and agricultural experts worldwide. With the ever-increasing demand for food, coupled with the need to produce
more with less, innovative agricultural practices have become imperative. These practices are designed to increase
crop yields, reduce crop losses, enhance crop quality, and protect the environment.
Innovative agricultural practices are based on scientific research and are geared towards enhancing the efficiency
and effectiveness of traditional agricultural methods. Some of the innovative practices include precision farming, use
of high-quality seeds, efficient irrigation systems, and integrated pest management. These practices are aimed at
enhancing productivity, increasing resilience, and reducing the impact of agriculture on the environment.
One of the key challenges facing farmers is access to innovative agricultural practices. Many farmers lack the
necessary knowledge, skills, and resources to adopt these practices. However, various initiatives have been
developed to empower farmers with these innovative practices. For instance, agricultural extension services have
been developed to provide farmers with technical advice, training, and support. Furthermore, farmer field schools
have been established to provide farmers with practical training on innovative agricultural practices.
Empowering farmers with innovative agricultural practices has numerous benefits. Firstly, it enhances productivity,
leading to increased food security and income for farmers. Secondly, it promotes environmental sustainability by
reducing the use of agrochemicals and enhancing soil health. Lastly, it contributes to the overall development of
rural areas by creating employment opportunities, promoting social and economic development, and reducing rural
poverty
Original Research Articles
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April 29, 2023
102 Downloads
RESEARCH PAPER ON “DIGITAL SKILLS FOR SOCIAL INCLUSION”
Prof. Deepak Prajapati
DOI : 10.5281/EIIRJ.8015890
Abstract
Certificate
The digital divide, defined as the gap between those who have access to technology and those who do not, has become
increasingly important in discussions around social inclusion. This research paper explores the role of digital skills
in social inclusion, focusing on the impact of digital skills on individuals, communities, and society as a whole. The
paper draws on a range of research studies and policy documents to provide an overview of the issue, and offers
recommendations for addressing the digital divide and promoting social inclusion through digital skills.
Original Research Articles
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April 30, 2023
143 Downloads
A STUDY OF TRANSFORMING EDUCATION SYSTEM FOR SUSTAINABLE DEVELOPMENT
Miss. Divya Acharya & Miss. Komal Gupta
DOI : 10.5281/EIIRJ.8015892
Abstract
Certificate
The education system is essential to influencing social change and advancing sustainable development. The old
educational system frequently emphasizes rote learning and memorization, failing to install in students the ability to
think critically and solve problems. The educational system needs to change if it is to support sustainable development
and satisfy the demands of the twenty-first century.(Unterhalter, 2019)
In determining the course of society and encouraging sustainable growth, the educational system is essential. Routine
learning and memorization are frequently emphasized in the old educational system, which fails to install in students
the ability to think critically and solve problems. The educational system needs to change in order to fulfil the
demands of the twenty-first century and advance sustainable development.
Additionally, experiential learning and practical experiences need to be given top priority in the educational system.
This entails increasing chances for community service, internships, and the development of practical skills and
hands-on initiatives. This method gives students a deeper grasp of the problems they will encounter in their future
occupations in addition to assisting them in the development of critical abilities.
Additionally, the emphasis on sustainability instruction in the educational system needs to be increased. This includes
educating kids about responsible consumerism, resource management, and environmental sustainability. Students
who complete this course will have the information and abilities needed to make wise decisions and contribute to a
more sustainable future. Additionally, experiential learning and practical experiences need to be given top priority
in the educational system. This entails increasing chances for community service, internships, and the development
of practical skills and hands-on initiatives. This method gives students a deeper grasp of the problems they will
encounter in their future occupations in addition to assisting them in the development of critical abilities.
Additionally, the emphasis on sustainability instruction in the educational system needs to be increased. This includes
educating kids about responsible consumerism, resource management, and environmental sustainability. Students
who complete this course will have the information and abilities needed to make wise decisions and contribute to a
more sustainable future.
Original Research Articles
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April 30, 2023
138 Downloads
CYBER BULLYING: PREVENTION AND ITS IMPACT ON SOCIETY
Prof. Deepa Mishra
DOI : 10.5281/EIIRJ.8015896
Abstract
Certificate
Cyberbullying is a form of bullying that occurs through digital devices such as social media platforms, emails, text
messages, and online forums. This research paper aims to examine the prevention strategies and the impact of
cyberbullying on society. The paper discusses the different forms of cyberbullying, its prevalence, and the ways to
prevent it. The paper also explores the negative impacts of cyberbullying on individuals and society as a whole. The
findings suggest that cyberbullying prevention measures can significantly reduce its prevalence and negative impact
on society
Original Research Articles
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April 30, 2023
136 Downloads
GIG ECONOMY - INCLUSION OF UNORGANIZED WORKFORCE IN ORGANIZED SECTOR
Miss. Shifa Khan
DOI : 10.5281/EIIRJ.8015897
Abstract
Certificate
The inclusion of the unorganized workforce in the organized sector has become a pressing issue in developing
countries. This research paper investigates the challenges and opportunities for the inclusion of the unorganized
workforce in the organized sector. The gig economy is a free market system in which organizations contract with
independent workers for short-term engagements and temporary roles are frequent. Although the notion of the gig
economy has been around for a long time, it has recently come under more attention due to the growing number of
individuals who can access it via the Internet. The goal of this article is to highlight the challenges to developing
nations posed by the fast expansion of the gig economy based on flexible forms of working relationships, as well as
to make recommendations for the implementation of state policy as part of their leveling. Economic factors also play
a role in the growth of the gig economy. Companies that cannot afford to recruit full-time staff to perform all of the
work that needs to be done may frequently hire part-time or temporary personnel to handle busy times or specialized
projects. On the employee side of the equation, people frequently discover that they must relocate or take numerous
jobs to finance the lifestyle they desire. It's also usual for people to change occupations several times over their lives,
thus the gig economy might be seen as a large-scale representation of this. There are some drawbacks to the gig
economy notwithstanding its advantages. The gig economy trend can make it more difficult for full-time employees
to advance in their careers since temporary workers are frequently less expensive to recruit and have more flexible
schedules, even if not all firms are keen to use contractual staff. There is a shortage of workers in some sectors who
want a traditional career path and the security and stability that go along with it.
Original Research Articles
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April 30, 2023
152 Downloads
A DETAILED LOOK AT CURRENT AND POTENTIAL OPPORTUNITIES IN CLOUD AUTOMATION
Prof. Sneha Balu Navale & Prof. Jesica Oscar D’cruz
DOI : 10.5281/EIIRJ.8015902
Abstract
Certificate
Automation has been speculated about and applied over the past few decades in many fields. A study of past
applications has proved that the emergence of new technologies has a kinship to automation. One of the new
technologies touched by automation is cloud computing. In cloud computing, automation focuses to make all cloudrelated
tasks as quick, efficient, and as fewer HCI[human-computer interaction] as possible through the use of
various software automation tools which are installed directly on the virtualization platform or software and
controlled via an intuitive GUI. Cloud automation is a fundamental building block for the cloud computing paradigm.
In most industrial industries, automation is the main force of transition. By 2030, the automation industry is expected
to completely replace over 800 million workers and technology transforms our way of working and organizing and
communicating with others. The almost constant occurrence of data breaches suggests that it does not stop so that
organizations are unable to have long-term reservations regarding security automation concepts and capabilities.
Businesses across all industry verticals have been leveraging the cloud's efficiency, elasticity, and innovation.
However, according to a recent survey, only 35% of organizations have fully achieved their expected outcomes from
the cloud, and 65% identified security and compliance risks' as a significant barrier.Though the cloud provides new
opportunities for transformation, modernization, and innovation, security risk remains the most significant barrier
to cloud adoption. Furthermore, the complexity of hybrid and multi-cloud environments complicates the journey to
the cloud.While security is frequently viewed as the greatest impediment to cloud adoption, in reality, it can be its
greatest enabler if automated.By automating the cloud security process, organizations can gather the information
they need to secure their cloud environments and redirect their efforts.
Original Research Articles
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April 29, 2023
102 Downloads
SKILL DEVELOPMENT FOR SUSTAINABLE GROWTH OF HOSPITALITY AND TOURISM SECTORS IN INDIA
Prof. Durvesh Dilip Chachad
DOI : 10.5281/EIIRJ.8015904
Abstract
Certificate
In India and all over world skill development is very much necessary for sustainability. Skills are more important for
human development & empowerment of human beings, in hospitality industry and any other industry like tourism
skill development have an all parameters.
While technology and skills are two different consequences but the skills like cooking, service, and guest handling
are very much ivory in human suitability as a good hotelier will sustain with what skills they have and as good tourist
or tour planner will sustain with the quality of good knowledge of places and efficiency of good tour guide.
As Indian in grown up and developed country skill development of culinary and tourism have coordinated department
as talking with food industry in hospitality and in tourism industry the knowledge of places and the food which is
available and very popular is very much important for both industry as hospitality will give all commodities and
tourism will give all facilities to the tourist.
Talking about knowledge and the skills in both the industries if the person or the employee have enough knowledge
they will easily survive in the earth as being good hospitality personnel or good tour operator or a well-known
personnel as celebrities also in any one of the industry. Talking about sustainability its human talent and the capacity
to absorb the knowledge from the both industry which is co related & skill and developed themselves from using
techniques and using new ideas in hospitality and tourism industry.
While entering in tourism and hospitality industry the person will know new ethical and polished things through the
study and practice of the entire syllabus and practically they will strong as theory and practical knowledge as they
will easily survive through their action and cracking all the successful steps as knowledge and the practice will give
experience.
Original Research Articles
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April 29, 2023
90 Downloads
AN ANALYTICAL STUDY TO DETERMINE WHETHER A BACHELOR’S DEGREE IS ENOUGH TO SUSTAIN IN THE CURRENT CORPORATE SCENARIO
Mr. Anubhav Sharma & Miss. Aditi Jadhav
DOI : 10.5281/EIIRJ.7962280
Abstract
Certificate
This paper discusses the benefits of getting a bachelor's degree and studies its credibility in modern corporate
scenarios. This paper will also show how to decide if a bachelor's degree is worth it and other options can consider
to get more education instead of a four-year degree.
By surveying through personal interview method, the paper majorly observes three view patterns in the graduates
regarding the bachelor degree's attributes. The sample size for this topic is 100 respondents through the personal
interview method.
Original Research Articles
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April 25, 2023
102 Downloads
A STUDY OF SOCIAL INCLUSION WITH REFERENCE TO LGBT COMMUNITY
Prof. Chaitali T. Khadapkar
DOI : 10.5281/EIIRJ.8015909
Abstract
Certificate
LGBT is the word used for defining people who are lesbian, gay, bisexual and transgender. This group of people is
also named as homosexuals. Across the world gender equality is well-known issue in today’s society. Not only in
present society this issue prevailed in past also. In days of old, homosexuality is not considered as equal and also
denied by civil rights. These people also face molestation , harassment, discrimination, and the threat of violence
because of their sexual orientation. This community has several problems that they have to face. In most of the
countries, being a member of such community is a mortal sin. These people continue to face discrimination and
exclusion against in the labour market, in schools and in hospitals, mistreated and disowned by their own families. .
Most of the people who belongs to this community hide their sexuality out of fear of losing their job. This youth
experienced disaffection from their family, relatives,society and friends. They also have to face invisibleness and
harassment at school and workplace which cause mental- ill-health, dropping on their school, and homelessness.
This discrimination affects the main social good such as education, employment, health care and housing of such
people.
Original Research Articles
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April 25, 2023
72 Downloads
PROGRAMME EVALUATION OF MA POLITICAL SCIENCE: IGNOU
Dr. Pulla Lakshmi
DOI : 10.5281/EIIRJ.10511215
Abstract
Certificate
The success of any open and distance-learning programme depends on how well it is designed, executed and evaluated. Evaluation of a programme not only demonstrates its strengths but also points out the inherent shortcomings of the programme. The aim of evaluating a programme is to develop an appropriate and effective methodology for assessing the learning outcomes at different levels, examining distance learner’s views about the quality of the courses or programmes and judging the impact that completing the programme has had on learners. Achieving the aims should allow judgments to be made about the quality of programme and the value and worth of the programmes.
The issue of Master’s in Political Science (MPS) programme of Indira Gandhi National Open University (IGNOU) is known to be competition oriented and useful in building careers of the learners. The MPS programme was introduced in 2004 and it is a successfully running programme. The MPS Self Learning Materials (SLMs) is very well received and appreciated, it was felt that such programme/ courses are important for human resources development and increasing GER. This programme provides the learners, freedom to shape an individual programme of study to meet their personal interest and career goals. The learner can specialize in the areas of Political Theory, International Relations, Comparative Politics and Area Studies, and Indian Politics. There was a need to conduct an evaluation study of MPS programme, so as to analyze the relevance of the curriculum and effectiveness of the SLM materials , and suggest the areas which need revision and development/ improvement of curriculum or programme/course content.
The present paper aims to analyze the quality of the programme, its usefulness in career building and in facing competitive exams and the various problems faced by the Open and Distance Learners of MPS, the need for monitoring the implementation and utility of the programme with the changing needs of the learners. Further, the study also aims to assess and analyze as to whether IGNOU has been successful in achieving its motto to reach out to the marginalized sections of the society.