Physical education and sports literacy stand as cornerstones for a healthier and more balanced society. The research underscores the importance of integrating comprehensive physical education programs in educational curricula and promoting sports literacy at all levels. Efforts should focus on addressing challenges through increased investment in sports infrastructure, training educators, and creating inclusive opportunities for sports participation. Ultimately, enhancing physical education and sports literacy not only nurtures healthier individuals but also cultivates stronger, more cohesive communities. The study explore the influence of physical activity on cognitive abilities and academic performance and evaluate the societal impact of promoting sports literacy among youth

This study delves into the intricate dynamics of customer buying behavior concerning online shopping through mobile commerce platforms. The rapid advancement of technology has significantly transformed consumer habits, particularly in the realm of e-commerce, where mobile devices have emerged as a pivotal tool for accessing online marketplaces. Understanding the nuanced factors influencing customer behavior in this domain is crucial for businesses aiming to thrive in the digital marketplace. Mobile phones have a big role to play in developing countries today. Online shopping is in your hands today. In the e-commerce sector, mobile commerce is no longer an option; it has become a necessity. Mobile commerce is popularly known, can be defined as the process of completing business operations using a mobile phone connected worldwide via the Internet. Business operations can include making online payments, playing online games, buying and selling goods and services, using a variety of software applications, downloading audio or video content, and more. M-Commerce is usually run using smartphones, tablets and mobile devices. The popularity of internet purchasing has prompted retailers to concentrate their efforts in this sector. This study will be helpful to find out the factors that affect the online shopping, their confidence and the factors that motivate them to buy. This study relates to customer behaviour in online shopping through M-commerce. In this study, we will discuss the scope of Mobile Commerce.

The purpose of this study was to examine the effectiveness of presentation teaching method (PTM) & co-operative learning method (CLM) on asana performance in yoga. It is pre-test- post-test nonequivalent quasi-experimental groups design, in which 30 girl students of 8th standard was purposively selected as sample from Modern High school, Ganeshkhind, Pune. They were divided into two groups. First experimental group (n=15) assigned by PTM & second experimental group (n=15) by CLM. Asana performance test was conducted in the beginning & after implementation of 12 weeks teaching program as a pre-test & post-test. Obtained data by asana evaluation sheet, were analyzed using mean, standard deviation, Paired sample ‘t’ test & Independent ‘t’test Results show that both the teaching methods are useful to improve asana performance. It was further concluded that CLM group asana score (M=23.80±4.66292) was superior to PTM group score (M=11.60±4.866), where‘t’ value was 7.010 which is statistically significant at 0.005 significant level (p=0.001)

Coaching is about helping people to create change, so they can realize their potential. It is important to know the distinction between the often exaggerated coaching that tends to be adapted from personal development and motivational programs and professional coaching that draws on solid theory and research. Evidenced-based approach is a foundation of future success. Coaching is a young field that needs continued development for future success. And It is overall based on some of the evidenced-based practices to coaching.

Forensic Accounting is the specialty area of the accountancy profession which describes engagements that results from actual or anticipated disputes or litigation. “forensic” means “suitable for use in a court of law” and it is to that standards & potential outcome that forensic accountants generally should work. Forensic accounting is the of gathering & presenting financial information in a form that will be accepted by a court of jurisprudence against perpetrators of economic crimes. It is the comprehensive view of fraud investigation. It includes preventing frauds & analyzing antifraud control which includes gathering of nonfinancial information. Forensic accounting as assistance in disputes which are likely to involve litigation, arbitration, expert determination, meditation or an enquiry by an appropriate regulatory authority and investigation of suspected frauds, irregularity or impropriety which could potentially lead to civil, criminal or disciplinary proceedings while focusing primarily on accounting issues.

Sports performance is a multifaceted realm where physical prowess often takes center stage, yet the mental landscape plays an equally vital role in shaping an athlete's success. The quest for excellence in sports extends beyond sheer physical capabilities; it involves honing the mind to harness focus, resilience, and psychological fortitude. Within this intricate interplay of mind and body, the application of mental skills training emerges as a critical determinant of an athlete's performance, offering a pathway toward achieving optimal athletic proficiency. The notion of mental skills training encapsulates a diverse array of psychological strategies and techniques designed to enhance an athlete's cognitive, emotional, and behavioral aspects. From visualization and goal-setting to mindfulness and self-talk, these tools aim to cultivate a mental landscape conducive to peak athletic performance. While the physical attributes of an athlete strength, speed, and agility are indispensable, the ability to harness and channel these attributes effectively hinges upon the mental prowess cultivated through deliberate mental skills training. The research study try to explore delve deeply into the impact of mental skills training on athlete performance across various sports disciplines. By scrutinizing empirical evidence, analyzing case studies, and synthesizing scholarly discourse, this study seeks to unravel the intricate tapestry of mental skills training and its profound influence on athletes’ achievements.

In today's dynamic business landscape, the adoption and implementation of effective marketing techniques are pivotal for business growth and sustainability. This research paper presents an in-depth exploration of the varied marketing strategies and techniques adopted by businesses across diverse industries. The study delves into the rationale behind selecting specific marketing approaches, the challenges encountered during implementation, and the resultant impact on business enhancement. By examining case studies, empirical data, and industry trends, this paper offers comprehensive insights into the dynamic landscape of marketing strategies and their influence on business development.

This paper aims to explore how financial technologies contribute to the digital economy and what factors affect them. It organizes different approaches to defining 'Financial Technology' and highlighting the essential conditions for their global development. The paper also examines the factors that impact the growth of financial technologies. It identifies the risks that affect their progress in India and concludes that for financial technologies will become tool to develop the digital economy.

Physical education and sports literacy stand as cornerstones for a healthier and more balanced society. The research underscores the importance of integrating comprehensive physical education programs in educational curricula and promoting sports literacy at all levels. Efforts should focus on addressing challenges through increased investment in sports infrastructure, training educators, and creating inclusive opportunities for sports participation. Ultimately, enhancing physical education and sports literacy not only nurtures healthier individuals but also cultivates stronger, more cohesive communities. The study explore the influence of physical activity on cognitive abilities and academic performance and evaluate the societal impact of promoting sports literacy among youth.

This article discusses the impact and challenges of marketing communication in dynamically changing market conditions. Special attention has been drawn to the advancement of the Fast Movable Goods sector. For the increase in the number of available means of communication. The growing demands of recipients, their evolving communication habits and preferences, and initiatives launched by market competitors compel enterprises to gravitate toward "digital age" solutions. It includes tools that enable an effective exchange of information with the market, which is a prerequisite for creating the strategic position of each company and brand in the market. Considering the high outlay for employee skill advancement, the use of external marketing communications professional services is suggested. A compilation of the advantages and disadvantages of marketing communications shows that it is both an opportunity and a challenge for modern industries. Working 'outsourced' with carefully selected service providers can yield excellent results. Technological advances in the scope of information sharing are making it easier to access external experts and their capabilities. Adopting new information technologies and taking advantage of new possibilities of working with experienced external professionals provide great opportunities to increase the effectiveness of marketing communications.

The norms are values considered to be representation of a specified population. Norms are usually based on age, grade, height, weight or various combinations of these characteristics. There are five components of physical fitness: (1) body composition, (2) flexibility, (3) muscular strength, (4) muscular endurance, and (5) cardiorespiratory endurance. A well-balanced exercise program should include activities that address all of the health-related components of fitness. Fitness norms show us how we rank in comparison to others within the same age-group and gender. They tell us our percentile ranking and fitness category. There is nothing wrong with using normative data to show people where they rank as compared to their peers; this is very informative. All adults should undertake 150–300 min of moderate-intensity, or 75–150 min of vigorous-intensity physical activity, or some equivalent combination of moderate-intensity and vigorous-intensity aerobic physical activity, per week.

This research delves into the intricate dynamics of dynamic leadership within Self-Help Groups (SHGs), unveiling the catalysts that drive empowerment. Employing a mixed-methods approach, qualitative interviews and quantitative surveys illuminate the adaptive and participatory leadership styles influencing member engagement and socio-economic outcomes. Preliminary findings underscore the significance of leaders who navigate evolving group dynamics, fostering a sense of collective ownership. The study identifies contextual factors shaping dynamic leadership effectiveness within diverse SHG settings. Through this exploration, the research not only contributes theoretical insights but also offers practical implications for policymakers and community organizers aiming to enhance the impact of SHGs as catalysts for positive change.

India is a country of multi-racial groups which is reflected by different cultures, religions, languages and racial groups. These social groups are at different levels of development. Tribal community in India has been the most vulnerable community. Their fundamental human rights are violated in every step of life. Tribal are backward and poor, living in naturally isolated regional inhabitant. The Scheduled Tribe is one of the principle groups which have a history of discrimination. They are economically, politically and educationally backward. Right from independence Government of India has taken many progressive initiatives for the holistic developmental of the tribal. In this endeavor, the Right to Education bill 2009 was a landmark step in realizing the cherished goal of universal elementary education which will also certainly help tribal community. It is a well-established fact that there is a close relationship between level of education and economic prosperity. An educated person is given more respect and then an uneducated. So receiving education is essential for every individual. Education is considered as one of the important tool for the socio-economic development of tribal. This paper attempts to highlight different constitutional safeguards and also highlights laudable programmes and schemes for promotion of education among Scheduled Tribe in India.

This study investigates the dynamic strategies driving Maharashtra's goat farming industry, blending tradition and innovation. Examining integrated farming, technology, contracts, diversification, sustainability, cooperatives, agri-tourism, and online marketing, it reveals their impacts. Integrated farming enhances soil fertility and income diversification, reducing input costs. Technology boosts efficiency and health management. Contracts ensure stability and quality. Diversification yields higher profits. Sustainability attracts eco-conscious consumers. Cooperatives aid resource sharing, and marketing widens engagement. Analysis covers industry, practices, economics, markets, and implications. Results highlight strategies' transformative potential. Recommendations advocate education, tech adoption, contracts, diversification, sustainability, cooperatives, and online sales. This study illuminates Maharashtra's goat farming, advocating innovation, sustainability, and market growth, merging tradition with modernity in agriculture.

In this review paper studied Leadership and Organizational Performance are connected with employee’s physical activities. Attachment of Physical Activities are helpful in forming of leadership approach and sustainable growth of employees along with organizational performance. Engagement in physical activities or exercise keeps human being in sound mind set, sound and good health and body image as well as improves thinking, logical and reasoning ability approach, motivated, cooperative approach etc. Physical activities is any movement of body which keeps to his/her at healthy fit and fine level. This review paper is based on secondary data available at books, e- books, and research papers, Magazines, and internet based data.

Mutual funds are offers an opportunity to investor for long term investment through the dimensional portfolio and small amounts of money. Mutual fund is provides opportunities for investment in private and public corporate with facility of professionally managed fund to diversify the risk and accumulation of the returns. The present research work carried out to determine better options for mutual fund investors in the segment of Exchange traded fund schemes that allow investors to long term investment options. According to technical perspectives of the selected published financial data, HDFC Sensex ETF, Kotak Sensex ETF, SBI Sensex ETF and UTI Sensex ETF are good options for mutual fund investors to short term and long term investment approach.

This research paper aims to provide a comprehensive review of the effects of yoga on physical fitness and overall well-being. Yoga, an ancient practice rooted in Indian philosophy, has gained widespread popularity in contemporary society for its holistic approach to health. This paper synthesizes existing research on the physical, mental, and emotional benefits of yoga, exploring its impact on cardiovascular health, flexibility, strength, mental well-being, and stress reduction. The review also addresses the potential mechanisms underlying these benefits, shedding light on the physiological and psychological processes that make yoga a valuable tool for promoting overall wellness.

Poultry farming is one of the rapid growing agriculture sector in India. It maintain protein and nutrition requirement. Karnataka has conducive atmosphere for poultry industry. Objectives of this paper is to analysis challenges in poultry sector in Karnataka, To study opportunities associated with poultry sector in Karnataka, To study the consumption level in broiler and egg poultry sector in Karnataka. The explorative research method is used to study the challenges and opportunities in poultry sector in Karnataka, the secondary data is used in this paper to analyse the result and to interpret the objective of this paper. Following challenges are found from literature review, lower productivity, lack of transportation facilities and storage, lack of quality standards in managing farming of low quality feed, low processing facilities. The poultry sector in Karnataka has huge opportunities, such are increasing of per capita meat and egg consumption creates huge job opportunities to youngsters in India. Policies which are help in supply of corn and soya beans at comparatively low price. Finally the poultry sector has huge opportunities. The per capita consumption available is 40grms and recommended by experts is 181grms.

In present paper, we study the most important concept in number theory “Linear Diophantine Equation in n Unknowns”. Necessary and sufficient condition for the existence of solution and general the solution of linear Diophantine equation in n unknowns. We use the linear Diophantine equation in 2 unknowns in ring Zn to find the divisor, common divisor. We express a linear Diophantine equation over Zn in two unknowns and find the necessary and sufficient condition for the existence of solution of linear Diophantine equation and to find the solution over Zn.

This paper explores the role of entrepreneurship in sustainable rural development, a crucial aspect of economic development in developing countries. It highlights the importance of agricultural growth, infrastructure development, fair wages, housing, public health, education, and communication in rural areas. Rural development is a multi-dimensional concept, involving collective efforts from government and voluntary agencies, making it essential for national development in countries like India. Rural entrepreneurship plays a crucial role in sustainable development in rural areas, addressing joblessness, promoting regional economic expansion, and generating revenue. It also fosters local capacity building, community empowerment, and environmental sustainability through eco-friendly projects. Rural entrepreneurs also contribute to the digital divide by facilitating technological advancements in healthcare, communication, agriculture, and education. They also reinvest in infrastructure, enhancing the standard of living for rural residents. Entrepreneurial activities also promote community cohesion and social fabric, building the social fabric of rural communities. By providing opportunities for women, minorities, and marginalized groups, entrepreneurship promotes inclusive growth and a more equal economic development. Therefore, policymakers should prioritize programs fostering and supporting entrepreneurship in rural areas to maximize the benefits in various domains.

In India, welfare benefits for employees, whether mandated by law or offered voluntarily, are primarily accessible to those in the formal sector, constituting only about 10% of the workforce. This leaves over 90% of laborers, totaling more than 40 crore individuals, engaged in the unorganized or informal sectors, such as textiles, construction, and agriculture, often without access to these rights. This study aims to investigate the welfare measures available in textile industries within the Dhule District. Primary data was collected through a detailed questionnaire & observation distributed randomly to a representative sample of employees. Percentage analysis is employed to assess employee satisfaction with the welfare measures outlined in the Factories Act, 1948.

The Banjara community, also known as Lambanis or Gypsies, has a rich history rooted in India. Traditionally nomadic, they were skilled traders and transporters of goods, often using bullock carts. The Banjara people played a significant role in trade and commerce, especially in South India, during medieval times.The Banjaras combined pastoralism and the carrying trade. Their role in Indian agrarian commerce was extremely important. The basis for the trade and, indeed, for the existence of the Banjaras lay in conditions of inland transport. Goods were carried on boats and carts, and by camels and bullocks. One such type of nomadic group was that of the banjaras. Banjaras during the medieval period of Indian history were generally traders. Banjaras played a great role during the period of Alauddin Khalji. Alauddin Khalji used the Banjaras to transport grain to the city markets. The Banjaras were a nomadic tribe who originated from the Marwar region of Rajasthan. Historically, they were merchant tribes who traded all over north-western and southern parts of India. originally, banjaras are one of the largest communities living in India today.

Leadership and organizational development are two areas that must work together in order for any company or organization to be successful. Leadership sets the tone and direction for an organization, while organizational development ensures that the company has the necessary structure and processes in place to support its growth.Organizational development is essential for any company that wants to scale up its operations. Without a well-developed organizational structure, companies will quickly become bogged down by inefficient processes and a lack of clear communications. Leadership is important because it helps to guide and direct a group toward a common goal. Good leaders are able to inspire and motivate others to achieve success, and they are able to make difficult decisions and Leadership is also important because it helps to create a sense of direction and purpose, and it can foster a sense of unity and cooperation within a group.A good organizational development plan will take into account the company’s current state and identify areas where improvements can be made. Leadership development is just as important as organizational development, if not more so. After all, it is the leaders who will be setting the direction for the company and making decisions that will impact its future. It is only by working together that leadership and organizational development can truly be effective. By taking into account the needs of both areas, companies can ensure that they have the right people in place to lead them into the future.

Digital Marketing is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. Internet marketing, also referred to as online-marketing, web-marketing, I -marketing, e-marketing and Search Engine Marketing, is the marketing of products or services over the internet. The internet has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the internet, e-mail and wireless media, but it includes management of digital customer data and electronic customer relationship management systems. In the present paper the researcher wants to disclose the meaning and significance of ‘‘Digital Marketing’’ ‘‘E-Commerce’’ and explain the Online shopping , feature of internet marketing services for businessman, customer relationship and top online service providing companies.

Technology is evolving incredibly fast, new trends are appearing and, also, the expectations of all Characters (i.e., teachers and learners) are changing. TEL is helping to develop new teaching methodologies, yet technology is not the only resource to foster students’ knowledge. The intended technology should be examined based on the pedagogical necessity and integrated into education models. Because of this understanding, this thematic series mainly focuses on disseminating learning experiences and critical studies enhanced by technology and not compelled by the use of technology.Information and Communication Technologies (ICT) have been introduced to enhance the way the teaching process is undertaken. Utilizing ICT in education, or in other words, Technology Enhanced Learning (TEL), can make easy efficient e-learning models where technology helps learners to build their knowledge and develop competencies. Online learning is continuously promoting new methodologies for learning by using technology as a cornerstone for this type of development and performance.

In India Self- Help Groups (SHGs) are formed to make all over economic growth through starting small enterprises through providing economic assistance by Self-Help Groups. Basically, empowerment of woman entrepreneurs is focused. Thus, in 1985 Self-Help Groups (SHGs) were started reduce poverty and empower poor women.Self-Help Groups (SHGs) made it possible to overcome the problems faced by women entrepreneurs and found opportunities in nearby premises. Women can start in Self-Help Groups because number of women is large in the demographic of India. Although number of women is large in India there are many problems faced by the women entrepreneurs because of powers the centralized in the hand of men, lack of education, less capability, growing competition, lack of quality raw material, family background and so on. In this research, researcher found that there is huge scope in entrepreneurship development in India through Self-Help Groups (SHGs) as the positive thinking of the generation has been changed towards Self-Help Groups (SHGs). The objective of the present study was to understand the contribution of self-help groups to sustainable development as well as promoted income generation activities. A traditional review method was used in the study. The result of the study shows that the SHGs play an important role in self-employment by increasing the income and standard of living of the people in India. The problems faced by women entrepreneurs can be reduced by guiding and supporting them by providing required technical knowledge and training itself.

Leadership is the action of leading a group of people or an organization and Organization is a group of people working together for common goal. This paper presents a systematic review of a role of a good leader in Organizational Development. Leadership plays a central role in the success and direction of a business. Organizations depend on successful leaders to communicate its mission, vision and goals, Strong leadership are critical to an organization's competitiveness because it drives change and innovation. The best leaders keep an eye on changing directions in their industry, promote new ideas from within their company and bring in innovative thinkers.

This research paper delves into the multifaceted impact of communication skills on employability, emphasizing speaking proficiency as a fundamental soft skill sought by employers. Recognized consistently as vital for workplace success, effective communication enhances interpersonal relationships, collaboration, and socialization, contributing to increased employability. Various studies underscore the significance of communication skills, revealing a gap between perceived competence and its importance in employability. The study also examines the paramount significance of continuous learning, adaptability, and communication skills in addressing the evolving demands of contemporary society. Continuous learning emerges as a high-priority need, benefiting individuals and contributing to improved communication skills. Adaptability, crucial for navigating an ever-changing world, is emphasized for academic development, especially in online learning environments. Effective communication skills are identified as fundamental for success in the evolving societal landscape, influencing motivation, goal structuring, and decision-making. Additionally, the paper unravels the complex web of connections in the correlation between language, communication, and society. It explores the intricate relationships shaping human interactions, emphasizing the inseparability of language from culture and its role in cultural identity. The interdependence between language and society is highlighted, recognizing their mutual reinforcement in social structures. The paper concludes by emphasizing the pivotal role of communication skills, particularly speaking proficiency, in influencing employability and contributing to societal development. The research delves into the impact of language proficiency and communication skills on employability in the evolving Indian society, utilizing a rich array of secondary data sources. These sources include academic works such as books, theses, and journals, Additionally, the study draws insights from the internet, blogs, and newspapers to provide a comprehensive understanding of the topic.

This research explores the dynamics of embracing the rural market in Dhule District, focus on the challenges and opportunities that influence sustainable growth. A comprehensive analysis is conducted to understand the exclusive characteristics of the rural market, considering economic, social, and infrastructural factors. The research study works a multidisciplinary tactic, linking insights from economics, marketing, and rural development. Challenges such as Cultural and Linguistic Diversity, Infrastructure Constraints, Limited Literacy Rates, Trust-building and Credibility, Distribution Hurdles and Seasonal Agro-based Economy are highlighted. The research emphasizes the significance of personalised strategies for sustainable growth in the rural context. By synthesizing data from primary surveys and secondary sources, this study aims to provide valuable insights for businesses, policymakers, and development practitioners seeking to navigate and contribute to the rural economy of Dhule District.

Education is crucial factor to determine status of country. Nation possesses responsibility as well accountability towards educational sector. According to great Philosopher Chanakya who flourished during 300 BCE stated that “Education is the best friend. An educated person is respected everywhere. Education beats beauty and youth” This Research paper evaluates background and provisions of National Education Policy 2020. Examination of Strengths and weaknesses is vital aspect of this Research Paper. Doctrinal methodology is foundation to explore the facts. Conclusion and suggestions have been offered with authentic manner. Eventually Research will contribute in reliable manner to overcome drawbacks of National Education Policy 2020, which will honor triumph to National Education policy.

Rural entrepreneurs are vital to India's economic growth. Rural entrepreneurship helps underdeveloped nations develop. Rural entrepreneurship can solve rural poverty in India. Thus, rural development programs must be prioritized. Agriculture is the foundation of the Indian economy, which could support agricultural entrepreneurship, food processing, and other associated businesses. Agriculture contributed more than half of the GDP by 1947, when the nation won independence. The First Five Year Plan prioritized agriculture. In addition, the 1960s Green Revolution methods helped India produce its own food. Since 1991, the New Economic Policy has changed the situation. Despite accounting for 14% of India's GDP, agriculture employs roughly 2/3 of its workforce. India has 161 million hectares of arable land, but 55 million are inundated. These facts make it clear that agriculture and food security have immense potential. India has had several agricultural and economic successes, including the "green revolution," "white revolution," "blue revolution," and "yellow revolution." As times have changed, we now face new challenges like agriculture's development, "disguised employment" in the sector, rural unemployment, food waste, insecurity, and high food prices, as well as "inclusive growth." India produces as much milk, lentils, and tea as any other nation. It also produces the most rice, wheat, and fruits and vegetables. India has a large agricultural output base, yet much of it is wasted. Traditional supply chains squander 35% of Indian fruits and vegetables. Post-harvest losses in India may exceed Rs. 2.50 lac crore by 2017–2018. The latest incident is West Bengal farmers dumping tomatoes on the roads. Most farmers sell their tomatoes at a loss since they spent eight rupees to produce one kilogram of tomatoes but only received one rupee on the market. Customers pay 12–15 rupees for a kilogram of tomatoes, even if growers lose a lot. Food grains are wasted at 15%, greater than Australia's total production. The entire production of agricultural items and their availability to customers are far apart.

The present study focuses on the purchasing behavior of consumers of fast food outlets and the focus of the study is to know the various factors that influence consumer choice so that fast food outlets can know their strengths and overcome their shortcomings. Today the fast food industry is one of the leading industries in India. Due to globalization, various branded fast food chains came into existence in the form of franchises which led to a boom in the Indian economy. Every business depends on their customers to survive in the business environment. The main objective of the paper to know factors affected on consumer’s behaviour to purchase of fast food products. The Indian economy was a traditional economy with most people preferring home-cooked food with nutritional value. It was a big challenge for global fast food to start their business in India. In the current scenario, traditional food has been replaced by fast food. Demand for fast food is increasing day by day due to lifestyle changes. Therefore, global retailers have to compete with Indian retailers who offer traditional food items of their choice at affordable prices. In order to capture the attention of Indian consumers, the fast food industry adapted Indian style cuisines which gave them great success.

Brazil, Russia, India, China, and South Africa are the five main emerging national economies that make up the alliance known by the abbreviation BRICS. All of the BRICS nations are G20 members, and they are well-known for having a big impact on regional issues. The BRICS countries have gathered formally at summits every year since 2009. The 9th BRICS summit took place in Xiamen, China, in September 2017, and the 10th BRICS summit took place in July 2018, in South Africa. Approximately 41% of the world's population, or over 3.1 billion people, live in the five BRICS countries as of 2015. Four of the five members, with the exception of South Africa, which has a population of 24, rank in the top ten globally. These five countries have an estimated total foreign reserve of US $4.46 trillion as of 2018, with a combined nominal GDP of US $18.6 trillion, or roughly 23.2% of the global gross product, and a combined GDP (PPP) of nearly US $40.55 trillion, or 32% of the world's GDP PPP. The BRICS are expected to increase by 4.6% overall in 2016, up from a projected 3.9% growth in 2015. The World Bank predicted that in 2017, the BRICS economy would rise by 5.3%. Uruguay, the United Arab Emirates, and Bangladesh joined this bank as members in 2021.

The furniture industry, characterized by its dynamic nature and evolving consumer preferences, has witnessed a paradigm shift in marketing strategies in recent years. This paper explores contemporary marketing approaches employed by furniture businesses to stay competitive and meet the demands of a diverse and tech-savvy consumer base. Key areas of focus include the transition to e-commerce platforms and its impact on business, the significant role of social media marketing and influencers, and the integration of virtual and augmented reality for enhanced customer experiences. The paper also discusses the merits and positive aspects of embracing contemporary marketing approaches in business. As the industry continues to evolve, understanding and adapting to these trends become imperative for furniture businesses seeking sustained success in a competitive marketplace.

The present paper deals with four species of Aquatic fungi belonging to three genera of hyphomycetes isolated from foam samples collected from the Tapi river of Nandurbar District. The foam spora of this region represents mixture of both tropical and temperate species. All the four species are being reported for the first time from Nandurbar district of Maharashtra. Brief notes and illustration are given for each taxon. Geographical distribution of each species in India is also provided.

“Ayushman Bharat Initiative” also known as “Pradhan Mantri Jan Arogy Yojana”(PMJAY) was launched in 2018, by Government of India. The core principle of Ayushman Bharat – National Health Protection mission is co-operative federalism and flexibility to states. As far as getting intended beneficiaries registered under the PMJAY is concerned, we find that odds of this are quite close to random. Ayushman Bharat – Pradhan Mantri Jan Aarogya Yojana (AB-PMJAY) a national health protection scheme (NHPS), provides to fully give health protection implemented for each and every citizen to receive his due share of health care to enhance the health of the population and reduce the financial risk for those accessing treatment. With, the government is taking healthcare protection to a new aspiration level. It is the world’s largest government funded healthcare program targeting more than 50 crore beneficiaries.

Digital marketing has transformed how brands promote products and engage customers. This paper provides a comprehensive overview of digital marketing, analyzing key strategies, emerging technologies, advantages, challenges, and the regulatory environment. Social media marketing, content marketing, search engine optimization, and email marketing are examined as effective strategies. Artificial intelligence, augmented reality, voice search, and big data analytics are highlighted as trends shaping future capabilities. While digital provides increased reach and measurability, brands face skill gaps, competition, constantly changing platforms. Data regulations like GDPR and CCPA also impact digital marketing practices. This study summarizes the digital marketing landscape holistically, providing insights for scholars and marketers.

The marketing strategy of a private hospital is to combine all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the marketing mix in order to achieve the maximum profit and sustain the business. A good marketing mix strategy is one which makes sure that the services offered is satisfactorily accepted the consumers. Hospitals should not only concentrate on giving medical help, but also should look into other aspects of marketing mix strategies which pertains to the attributes of 7 P’s such as ambience, affordability, cleanliness, soft – skills of the staff etc. Marketing mix should play a vital role in attracting even those consumers/ patients who are not economically sound to avail the services provided at the hospital.

If you want to sale your product in the market you need to advertise your product in market to attract customer. Marketing of the product is very important to increase sale. Now a days there is very easy and fast way to reach the customers is the digital marketing. With the help of social media such as Facebook, what’s aap, Instagram, web page, television advertises etc you can directly reach to customer and give the information about your product. But when you are doing marketing in the digital world you need some strategies for successful advertising. What is that strategy and how we apply it in marketing? This is discussed in this article.

The purpose of this study was to investigate organisational theory's moderating influence in the association Relationships between a participative leadership style and a number of outcomes, including work performance and employee loyalty in companies .Changes in the external market environment provide objective criteria for the development of organisational strategic plans, which makes it more challenging for the leaders of the company to act fast and decisively. Consequently, there has been a growing focus in both theory and practice on participatory leadership, which promotes and facilitates employee participation in organisational decision-making. The study's findings indicate that (i) transformative leaders have less influence over their staff members' creativity, despite democratic management having a favourable effect on followers' creativity. (ii) There are correlations between influential leaders and financial success as well as between Employee creative expression is positively impacted by non-monetary benefits and participative leadership. (iii) Organisational support can help to facilitate the relationship mentioned above. These results can serve as a basis for future leadership theory research endeavours

In the today’s modern world technology plays a significant and powerful role in almost every sector. Data mining is one of the developing fields in present days. Data mining is the process to extract meaningful information from huge data. In education sector data mining plays an important role. There are various data mining techniques which are helpful for mining educational data. Data mining techniques include Classification, Clustering, sequential pattern, prediction etc. This paper focuses on the Educational Data Mining (EDM) which is rising field. It also explains the use of Data Mining in Education for assessment and evaluation process, which is the core part of educational system.