The purpose of this review paper is to study the impact of digital marketing and how important it is for both consumers and marketers. This paper begins with an introduction of digital marketing and then it highlights the mediums of digital marketing, the difference between traditional and digital marketing, and the pros, cons, and importance of digital marketing in today’s era. The world is shifting from analog to digital and marketing is no exception. As technology development is increasing, the use of digital marketing, social media marketing, search engine marketing is also increasing. Internet users are increasing rapidly and digital marketing has profited the most because it mainly depends on the internet. Consumer’s buying behavior is changing and theyare more inclined towards digital marketing rather than traditional marketing.

Our Country is moving towards technological innovations with digitization. In this age of digitization smartphones plays a vital role for communication, education, occupation etc. During the COVID period smartphones gained a significant place in the lives of children pursuing any kind of education. Since then, till now it has become an integral part of everyone’s life. During the COVID period for every walk of life people use to adopt online mode of transactions via smartphones. Other digital devises were also into use but people used to prefer smartphones at a large scale as a medium of transaction. Smartphones have become increasingly popular among young people around the world. In this paper, the study is focused to find out the impact of smart phone on teenager’s personal life and social life. Young people use their mobile phones in a variety of ways to create and maintain social networks. But there are certain negative impacts of the smartphone which influence personal life and family relations. It has too caused different wellbeing risks and brought torments to individuals particularly children which incorporate Eye strain, Neck and back torment, Hypertension, etc.

This study investigates the impact of professional development programs on the motivation and job satisfaction of non-teaching staff within educational institutions. With a sample size of 150 participants, convenience sampling was employed to select willing and accessible individuals. The research utilized structured surveys to gather data on participants' perceptions of the influence of professional development initiatives on various aspects of their professional engagement. Statistical analyses, including independent samples t-tests, were conducted to examine gender-related differences. The findingsindicate a generally positive impact on motivation and job satisfaction, with significant gender differences noted. This research contributes valuable insights to the design and implementation of effective professional development programs for non-teaching staff, promoting a more engaged and satisfied educational workforce

In India, transportation is the main factor that helps to increase the GDP continuously because transportation increases day by day and for that, the use of various types of vehicles also increases. This study collected data through an online survey method from 129 youth respondents of Nashik City. On that basis, the study identifies the challenges surrounding the adoption of Electric Vehicles among a specific group of respondents. This research also understands the obstacles faced by the required infrastructure. India has the required infrastructure for Fuel Vehicles but suddenly changes into a quite expensive battery technology through electrical vehicles because of environmental concerns. While respondents acknowledge the cost-effectiveness of EVs, sensitive to future cost considerations, and high replacement costs of batteries, and express a willingness to purchase EVs in the future. Furthermore, the lack of charging infrastructure for EVs in public spaces as well as in residential places, is one of the significant barriers to EV use. The range is also one of the challenges, suggesting a need to improve the range capabilities and charging infrastructure for EVs. The importance of existing challenges to promote the adoption of EVs all over India and achieve the sustainability aims of the Automobile Industry

The study of settlement is a fundamental aspect of human geography, as the nature of settlement in any region reflects the relationship of human and environment. Settlement reflects human response to his environment as well as to his religious and social customs in the community. The terms distribution of settlement patterns find a place in the geographical literature, particularly in the geography of rural settlements. These terms and meanings are sometimes synonymous and are interchangeable as elements of one another. Therefore, there are analysts on the spatial distribution of rural settlements in the Raver and Yawal tahsils of Jalgaon district.

Aim: The goal of this study was to explore the synergy between innovation and sustainability in the travel and tourism industry. The study aimed to understand how the combination of these elements improves businesses and contributes to societal development. Methodology: Employing a survey-based approach, data was gathered from 190 participants through a structured questionnaire. The questionnaire encompasses inquiries spanning participants' demographics, attitudes towards sustainability and exposure to innovative and sustainable practices in travel. Hypotheses are tested using the SPSS 25 version. Findings: The study unveils a positive correlation between exposure to innovative and sustainable practices in travel and individuals' attitudes towards sustainability. Additionally, demographic factors such as age, gender, education level, and income are identified as influential determinants shaping attitudes towards sustainability within the travel context. Originality/Value: This study adds to what we already know about sustainability by giving real-world proof of how innovation and sustainability work together in the travel and tourism industry. It highlights how these things are really important, not just for businesses to do well, but also for making society better

In an era of rapid advancement of digital technologies, the transformative & dynamic change and adaptation to such changes can also be seen in the context of health care sector. This research paper investigates the pivotal role of innovation and transformation in promoting sustainable development within the health care sector. As the healthcare landscape undergoes rapid changes, there is a growing need to integrate innovative strategies and transformative approaches to enhance both business efficiency and societal well-being. Healthcare innovation is valuable as it can lead to better patient care, improved population health, and lower healthcare costs. Healthcare innovations can improve patient outcomes by providing new and better treatment options, making it easier for patients to access care, and improving care coordination. This study therefore investigates the digital transformation of the healthcare services. The digital transformation of the healthcare industry in India is ongoing with several initiatives aimed at leveraging technology to improve healthcare services. The paper explores the intersection of innovation, business transformation, and sustainable development specifically within the context of health care services

This research paper investigates the factors influencing online shopping decisions of customers in Kalyan City, with a focus on demographic characteristics, product preferences, purchase frequency, spending patterns, and motivating factors. A sample size of 90 respondents participated in the study, providing insights through primary data collected via structured questionnaires. The findings reveal a young, tech-savvy demographic dominated by students, with a preference for electronics, groceries, and subscription services. While moderate online shopping activity is prevalent, the majority of transactions involve lower-value purchases. Convenience, costsaving, and product selection emerge as primary motivating factors. Based on these findings, recommendations are provided to businesses to tailor their marketing strategies and enhance the online shopping experience for Kalyan City consumers.

Across the world, governments and business leaders are searching for alternatives to today's economy to build a more resilient, inclusive and sustainable future. To address interconnected socio-economic inequalities and global risk, they seek sustainable solutions. A resilient economy can be reimagined through the social economy based on decades of experience gained by impact-driven organizations. A social economy can serve as a source of inspiration for governments and the private sector alike by demonstrating how economies can be more inclusive and sustainable. The social economy incorporates several models in order to create an inclusive and sustainable economic development. In the present paper the researcher has conceptualized the framework and analyzed the organizations involved in the social economy and social economy organizational model. The present paper covers the global perspectives of social economy and its impact and significant role in inclusive growth. The study also covers the challenges for social economy actors and discusses opportunities and possibilities to maximize the impact of social economy. The research methodology of the present paper is based on meta-analysis

This research article delves into the transformative impact of heritage-led regeneration on global tourism economies. Focused on the interplay between heritage preservation and economic development, the study explores how strategic initiatives have become pivotal drivers of sustainable tourism growth. The research underscores the importance of adaptive reuse, community involvement, and innovative approaches in successful heritage-led regeneration. The integration of cultural entrepreneurship, digital technologies, and community engagement emerges as catalysts for economic revitalization, job creation, and sustainable tourism practices. As heritage-led regeneration continues to reshape urban landscapes, this research contributes nuanced insights into the intricate dynamics between heritage preservation and economic development. The findings offer valuable insights for policymakers, urban planners, and stakeholders seeking to replicate successful models in their respective locales, fostering a holistic approach to sustainable tourism economies

Digitalization is one of the driving forces that transforms the Indian economy over the past few years. This study is conducted to find the effects of Digitalization on investment habits of lower income groups. The findings of this research aim to contribute valuable insights for policymakers and financial institutions seeking to enhance financial inclusion and create targeted interventions that cater to the unique needs of the lower income groups in the digital age. As the global financial ecosystem continues to undergo digital transformation, understanding the dynamics of investment behavior among diverse socioeconomic groups becomes increasingly crucial for fostering inclusive economic growth.

Modern-day market is very dynamic, and continuously growing. It is always questionable whether the people are aware of these dynamics. This research focuses on the awareness of Dombivli's youth regarding shares, their investment or operations, and the regulatory bodies. This research will help us to understand whether the nature of the investment avenue, in this research shares and how they can earn through it is known to the younger generations. This research will help us to create and improve measures, like awareness programs, to spread the knowledge and teach such skills to the youth. This research can be used by governmental bodies, regulatory bodies, brokers, and also educational institutions thereby improving the curriculum in the respective field.

Business Responsibility and Sustainability Reporting (BRSR) is expected to be used as a single source disclosing sustainability-related information in India. It would serve as a base document for various stakeholders, especially to investors, to bring about comparability amongst companies. BRSR is voluntary for FY 2021-22 for the top 1000 listed companies (by market capitalization) while disclosure is mandatory from FY 2022-23 therefore there is need to make comparative analysis of voluntary BRSR practices of select NSE listed FMCG sector companies. The objective of this study is to understand the conceptual framework of BRSR and also to examine the BRSR practices of selected companies. For study purpose Hindustan Unilever Ltd. (HUL) and Procter & Gamble Ltd. (P&G) have been selected for the financial year 2022-23. Secondary Data has been collected from the BRSR reports and content analysis technique is used for study purpose. The study reveals that Hindustan Unilever Limited has a BRSR framework that is more complied with by SEBI than Procter & Gamble Hygiene and Health Care Limited. Hindustan Unilever has 128 contents out of 140, which is 91.42% of the BRSR framework. Therefore, it is concluded that Hindustan Unilever Limited's BRSR is more complied with the SEBI framework. Keywords: Business Responsibility and Sustainability Reporting, SEBI and FMCG Sector Companies

Education is the strongest pillar for one’s future survival and prosperity. In our Indian education system, we have a hierarchy of education starting from elementary education to higher education. Most of the people realize about the importance of elementary education at later stage when its phase passed away. Later they feel inconvenience, anxiety, depression and many other forms of mental disorder due to their incompetent ability. The orientation towards elementary education has been seen as not much progressive in comparison to other developed countries. Due to the lack of effective elementary education and inefficient composition of study methodologies, it is observed that the under graduates students and onwards could not perform as they are expected to be. In this paper we try to focus on the present scenario of elementary education in Jaunpur city on the basis of primary and secondary data and exploring for an opportunity for establishing startups for removal of shortcomings in elementary education. We will also focus on the various attributes through which an effective elementary education could be operationalised. Data are collected through a questionnaire from the various colleges and university of the Jaunpur city and analysed well with the help of tabulation and diagrammatic presentation of data

The abstract of the study reports the significance of an internship experience which is intended to assist students to obtain jobs as soon as they graduate. It also discusses some of the reasons graduates fail to obtain jobs after graduation. It analyses the actual problem of students facing the real world demands from the employers. The qualification which are provided to them are not as upgraded as per the need of the real world workforce. The study will show how the transformation in higher education system will change the prospective of a student in a job market and the new reforms made by the colleges will also upgrade aspects of both the parties. Analyzing the system and demand can make students more confident and self-motivated by which the tremendous impact of this change can be seen in them. The policies provided by the government to the corporate bodies and implementations done by the colleges and companies will help them to collaborate and create the best opportunities for the student’s career and can also change the economic impact of the country. Needs of reformation can change the entire outlook of the education system and provide the positive and self-sustainable workforces in the respective areas where the demand is. Providing the best & current examples like case studies, practical experiences, interactive communication skills can make them think more critically & will develop the different way or working environment.

his paper is focused on the online payment application in India, with reference to AMAZON PAY. This research paper is all about the online payment application in India; specifically, it discusses its relevance to Indian consumers. With reference to Amazon Pay is an important part of online payment applications, having a significant impact on consumers. This paper discusses the advantages and disadvantages of Amazon Pay. The study was conducted in order to get a better understanding of how this payment method works. The survey was conducted in the Maharashtra Thane region and a questionnaire was used to collect data. The government has introduced BHIM and UPI, cashless transactions that take place through e-wallets, have various benefits like reducing black money, crime rates and helping to improve the environment, improving economic growth is an important part of fighting terrorism and attracting more people to the country. Foreign investors, while providing benefits such as new investment and jobs, also come with significant drawbacks like the major issue at hand. The security of online payment transactions and services is the moment applications. This paper studies the impact of online payment applications on consumers whether consumers are satisfied using online payment application or not. Keywords: Amazon Pay, Cashless transaction, BHIM {Bharat Interface for Money}, Black Money

The need for corporate governance arises because of the market-related economy, which is prevalent in the current years. Corporate governance is essential and significant because of globalization. Corporate governance practices help in adding value to internal and external stakeholders comprising of company management, executives, Board of directors, employees, shareholders, debtors, creditors, suppliers, and customers. Corporate governance practices ensure that all stakeholders’ interest is safeguarded to ensure balanced and robust economic development. The scope of corporate governance practices is extensive and encompasses the need of the investors, institutions, and society. Corporate governance practices encourage an ethical, moral, and trustworthy environment. Principles of corporate governance practices focus on forward thinking on the prospects of the company, evaluation of current management performance, creation of long-term shareholder value, evaluate risks, valuations, financial and operational planning, and growth of the company. Proxy Advisory Firms are independent analysts providing advisory services to investors and recommending to them the effect of their vote in their shareholding and other corporate decisions. Proxy advisory firms basically safeguard the shareholders' rights which lead to good corporate governance. They advise institutional investors on how to vote on the thousands of shareholder resolutions that arise every year. Thus, they are expected to act as catalyst in strengthening corporate governance. This paper involves in studying the role of proxy advisors in strengthening corporate governance.

In the 21st century, tourism has become a popular economic activity among all countries. Among various types of tourism, heritage tourism has been observed as the economically and commercially most viable option. Since countries with limited investment resources could invite foreign tourists to enjoy their heritage culture, history, arts, and music. However, heritage tourism in India has been observed as the neglected domain. The reasons for ignoring heritage tourism in India will be analyzed in this paper with the purpose to identify challenges to preserve, conserve, develop, and promote built heritage tourism. Innovative transformation is suggested as the approach to develop, rejuvenate, and transform the tangible and intangible heritage tourism in India for reuse, social and economic prosperity of locals living around heritage sites, as well as to provide transformational experience to visitors

The companies undertaking digital marketing focus on a customer centric approach towards its customers. The customer centric approach focuses on enriching customer value by reducing the efforts put by the customers. Their efforts to make purchase are reduced as they get their products delivered at their doorsteps. Digital marketing helps to create a cordial relationship between dealers and the buyers. The online traders such as Flipkart, Amazon, Snapdeal and so on with the help of their warehouses supply goods from the dealers to the buyers. The present research is the cross sectional study, carried with the help of total 800 respondents (400 males and 400 females) from the city of Mumbai. The main objective of the study is to find out the satisfaction level of Customers with regards to the Quality of Services provided by E-Commerce Companies in Mumbai. The study found out that the Customers are more happy with the services and product quality with regards to those provided by Amazon than any other e-commerce companies.

Aim: This study aims to investigate the influence of innovative digital marketing strategies on sustainable development outcomes in the realms of business and society. Focusing on strategies beyond mere click-based metrics, our goal is to explore the nuanced relationships between various digital marketing approaches and their contributions to overall sustainability. Methodology: A comprehensive questionnaire was designed and administered to 140 participants, encompassing diverse demographics. The survey solicited responses regarding exposure to innovative digital marketing, perceptions of sustainable development impacts, preferred marketing channels, and engagement frequencies. Utilizing statistical tools such as ANOVA, t-tests, chi-square, and correlation analyses, we scrutinized the collected data to draw meaningful insights. Findings: Our analysis revealed significant variations in sustainable development outcomes across different innovative digital marketing strategies. Participants exposed to specific channels demonstrated varying levels of satisfaction and perceived impact on sustainability. Additionally, correlations were identified between engagement frequency through digital marketing and overall sustainable outcomes. Originality/Values: This study contributes to the literature by moving beyond conventional click-based evaluations of digital marketing effectiveness. It highlights the relevance of innovative strategies in fostering sustainable business practices and societal development. The findings underscore the importance of aligning digital marketing efforts with broader sustainability goals, providing actionable insights for marketers and policymakers

The preservation of traditional knowledge is vital for the conservation and sustainable development of the environment. For the preservation and conservation of genetic resources and other bio-resources, their awareness is essential. In many other nations, traditional knowledge of Indian products is a more significant commodity than any other commodities. This is because India is a place where lots and lots of valuable resources are found and most of the items are the result of conventional historical knowledge. Traditional knowledge of various products in India should be protected from misuse by different countries and India needs to further update in the field of patenting Indian traditional knowledge in order to be safeguarded against this reality. Intellectual property rights (IPR) are used by bio pirates as a weapon to steal conventional information and misuse biological resources and this occurs because of certain inadequacies in current IPR system.

The poor must have access to affordable medicines; the poor must not lose their lives because of a lack of medicines... That's why Jan Aushadhi Kendra’s have been planned across the country.- Shri Narendra Modi (Prime Minister of India) Access to affordable and quality healthcare is a fundamental right that should be accessible to every individual, regardless of their socio-economic background. Recognizing this crucial need, the Government of India introduced the Pradhan Mantri Jan Aushadhi Yojana (PMJAY), aiming to ensure the availability of affordable and quality generic medicines to the underprivileged sections of society. Vasai Tehsil located in Maharashtra, represents a rural community where healthcare accessibility and affordability are pressing issues. The aforementioned quote by Shri Narendra Modi, the Prime Minister of India, emphasizes the importance of ensuring that the lack of medicines should not lead to the loss of lives among the poor. Jan Aushadhi Kendras’ strategically planned across the country as part of the PMJAY initiative, aim to bridge the healthcare gap and make affordable medicines accessible to all.

The activity of promoting environmentally friendly and sustainable goods and services is known as "green marketing." Businesses that engage in green marketing get the advantages of enhanced brand recognition and consumer loyalty in addition to protecting the environment and fostering a future that is more sustainable. However, this is only the very beginning. In this research paper impact of green marketing will be examined and how it affects the society. Green marketing has the potential to improve the planet in a number of ways. Among these are: Encouraging businesses to implement more environmentally friendly procedures, increasing customer understanding of the value of sustainability, encouraging innovations and creation of fresh, environmentally friendly goods and services, assisting in the reduction of waste, pollution, and other harmful environmental effects and finally promoting the planet's and all of its inhabitants' long-term health and well-being. Information has been gathered from secondary sources, including books, newspapers, journals, and websites. It covers the main points involved in putting various green marketing strategies into effect. The article describes the current state of the Indian market and looks at the potential of green marketing as well as the opportunities and difficulties that come with it for businesses. In conclusion, green marketing.

With regard to the present digital transformation that is impacting the human resources business as a whole, primarily due to cutting edge technology, this article aims to investigate the frontiers of digital HR. Within scholarly discourse, the idea of digital human resource management is becoming more and more prominent, as are concepts related to it, such as the digitization, digitalization, disruption, and transformation of human resource management. Artificial intelligence is the replication of human intellect with human-like thought processes. It also goes by the name of “machine learning”. Employee engagement within an organization can be enhanced with artificial intelligence in HR. Innovative technology development within the firm is essential to the successful deployment of artificial intelligence. This research paper's main goals are to examine artificial intelligence applications and gauge their effects on human resource management.

The utilization of celebrity endorsers is a widely favored promotional strategy in the field of marketing. Although it has been prevalent for quite some time, it has recently gained increased significance in today's era of highly fragmented marketing. This is primarily due to its ability to guarantee an audience and serve as a unifying focal point for the brand's messaging. The perception of a potential customer towards a company or its various brands is formed by a combination of messages and interactions they receive. These can include advertisements in different media, pricing, packaging design, direct marketing efforts, publicity, sales promotions, websites, displays at the point of purchase, and even the type of store where a product or service is sold. As a result, marketers face a significant challenge: how can we overcome the obstacles and find effective communication methods that will cut through the noise, engage audiences with compelling messages that strengthen brand value and boost sales, while also ensuring that communication investments provide a measurable return on investment

The rapidly advancing technology in India is AI, that poses opportunities and challenges on employability in the various sectors in India. Jobs of repetitive nature are likely to diminish with adoption of AI. However, there will be displacement of jobs towards adoption, development, and maintenance of AI systems. This study uses various scholarly research articles, industry reports, reputable blogs, and industry reports to examine the effect of AI on employability. This research paper first studies the opportunities and challenges on employability in various sectors in India due to AI adoption. Second, it studies the employability skills in various sectors due to AI adoption. Third, it finds out which skills will be in high demand and short supply due to AI adoption. The study found out that various foundational skills such as programming, data analysis, machine learning, mathematics and statistics, problem solving, and critical thinking will be required due to AI adoption. Various technical skills such as natural language processing, computer vision, AI ethics and bias, AI project management, and domain specific skills will be required due to adoption of AI. Major programming languages, natural language processing, data science and analytics, machine learning, and computer vision are the skills in high demand and short supply due to AI adoption in India.

Bhagavad Gita is the conversation between Krishna and Arjuna leading up to the battle.On observing the people with whom he is supposed to fight on the battlefield, he was confused, and depressed and sat down on the seat of the Chariot, kept his bow and arrows aside, and told Lord Krishna that he would not fight. Arjuna tried to his decision on how it is correct ethically, morally, religiously, and socially. The Bhagavad Gîta is a philosophy told by Lord Krishna to the Arjuna to make him ready for the ‘duty’ on the battlefieldof Kurukshetra. It has got all the management tactics to achieve mental equilibrium.

The present study focuses on examining the working conditions of medical representatives in the Mumbai region. The specific objective of this study is to analyse the perception of medical representatives towards their working conditions in Mumbai. A total of 384 participants were included in the research, employing a simple random sampling method. Questionnaires were utilized to gather data, with an equal number of 64 medical representatives selected from five zones of Mumbai. The study's findings indicated that the working conditions for medical representatives are quite demanding. The results also revealed that there is significant difference in the perception of working condition amongst medical representatives according to their age.

The financial environment is witnessing tremendous and spectacular growth during the last few decades. Various Investment options( Gold, real estate, Financial Instruments ) at disposal of Investor has provided them an opportunity to increase their returns on their Investments .The important financial instruments include mutual funds, small saving schemes, deposits, bonds, corporate securities and insurance. Investment decision is based on level of awareness of the investors , their objective for making an investment, risk and return of an Investment. Thus we can say that perception towards a particular investment decides the ideal investment decisions and this paper puts an insight into how people are interested in investing various options available to them in Mumbai Region

The Government, Companies and Consumers are familiar with the word environment and why we need to protect environment. It is now very important to identify way to save the environment .After Covid -19 consumer attitude has been changed Demand for ecofriendly product increased. In this paper we identify eight green marketing variable such as Eco labels, Eco Brand, Demographics ,Environmental Advertising, Environmental Awareness ,Green Promotion, Green Price, Green Product and how green marketing variable and consumer buying behavior are related and which variable is having much impact on green purchase behavior in post covid period .This is concluded that female customer prefer green product more than male customer and they choose product on the basis of green product features. Females mostly purchase food and beverage product. Middle aged customer mostly prefers green product among the other age group. Consumer prefers to purchase mainly from locally produced and less travelled sources in the post Covid period. Due to lack of awareness young people is not purchasing or less purchasing green product. Social media or internet can be beneficial for this. Through Locally produced ecofriendly product companies can cut down cost of production and can get competitive advantage

In this papers, researchers have studied the use of AI in education has the potential to transform traditional learning methods and promote personalized and adaptable approaches. The study explores both the positive and negative effects of AI-powered learning agents on students' creative minds, focusing on their cognitive and educational growth. The positive effects include exploration of new ideas, sparks creativity, helps students develop specific creative skills like critical thinking, problem-solving, or divergent thinking. Automation allows teachers to focus on innovative teaching methods, resulting in resource efficiency. The investigation also raises concerns about the potential negative effects of relying too heavily on technology in education. These concerns include issues with data security, the potential for inequalities in access to technology, and the possibility of neglecting the development of creative and critical thinking skills. This paper summarizes previous research and identifies gaps in current knowledge about the relationship between AIpowered learning systems and cognitive development. The study explores the complex factors that shape the educational landscape and provides insights for teachers, policymakers, and technologists on the potential benefits and challenges of integrating AI in educationIn this papers, researchers have studied the use of AI in education has the potential to transform traditional learning methods and promote personalized and adaptable approaches. The study explores both the positive and negative effects of AI-powered learning agents on students' creative minds, focusing on their cognitive and educational growth. The positive effects include exploration of new ideas, sparks creativity, helps students develop specific creative skills like critical thinking, problem-solving, or divergent thinking. Automation allows teachers to focus on innovative teaching methods, resulting in resource efficiency. The investigation also raises concerns about the potential negative effects of relying too heavily on technology in education. These concerns include issues with data security, the potential for inequalities in access to technology, and the possibility of neglecting the development of creative and critical thinking skills. This paper summarizes previous research and identifies gaps in current knowledge about the relationship between AIpowered learning systems and cognitive development. The study explores the complex factors that shape the educational landscape and provides insights for teachers, policymakers, and technologists on the potential benefits and challenges of integrating AI in education.

The main purpose of this study was to explore the causal link between stock market performance and economic growth in terms of a simple theoretical and empirical literature framework. Researchers hold diverse opinions regarding the importance of stock markets playing a significant role in economic growth processes by performing the following functions: improving liquidity, aggregating and mobilizing capital, observing managers and exerting corporate control, providing risk-pooling and sharing services including investment levels The lure of creating huge money in a short time has always attracted investors into investing money in stock markets. However, there is no sure-shot formula for success in stock markets. This study was undertaken to find out the awareness level of various stock market instruments and also to find out their risk preference in various segments. It requires a lot of patience, discipline and knowledge of this market. Before actually starting to invest and trading in the stock market, it is good to understand some practices of stock market operations by investment aspirants. This paper reveals that the investors exclusively need to know the basic knowledge about the stock market operations and information regarding companies, securities and prices for systematic investment.

The present study attempts to analyse how constitutionalism varies based on the gender among the teachers of degree colleges affiliated to Mumbai University. The analysis is based on the primary study result where data has been collected from 421 college teachers in Mumbai. Microsoft excel 365 and IBM SPSS version 22.2 is used for statistical analysis. The study result shows that constitutionalism enjoyed by the college teachers in Mumbai does not vary based on their gender.

Launched in 2005 YouTube has become one of the most ubiquitous app the world largest video hosting website. You tube has impacted in many fields . It has directly and indirectly shaped world events. You tube enables inexpensive creation and distribution of academic educational content as well as how to do thing video created by youtubers. Today you tube has not only provided the individual to showcase their talents but it is also the platform to spread awareness on social issues. Today brands utilise the platform for marketing, media outlets to host video output, musician and labels to release music. You tube has become an important news platform for both individuals eyewitness video and established news organisation. It is one of the most popular destination for getting reviews on purchases. Therefore this research paper attempt to understand the growth of you tube application across the globe and smart resource of earning for the masses.

Marketing is a dynamic and multifaceted discipline that plays a pivotal role in connecting businesses with their target audiences. Marketing is a dynamic field that continuously evolves with changes in technology, consumer behavior and global trends. Artificial Intelligence (AI) refers to the development of computer systems or software that can perform tasks that typically require human intelligence. AI applications are diverse and can be found in areas such as healthcare, finance, education, autonomous vehicles, virtual assistants, commerce, retail, entrepreneur, social media marketing and many more. AI aims to automate the routine tasks, it analysis data identify pattern for easy decision making and also address complex problems and challenges that may be difficult for human to solve within a reasonable time frame. The integration of Artificial Intelligence (AI) in marketing had several positive impacts, transforming traditional marketing strategies and enhancing overall efficiency. Some of the positive effect include: Improve personalization, Data analysis, efficient market campaign .etc. Marketers should invest in training and education to understand the capabilities and limitations of AI. This knowledge is crucial for making informed decisions about AI adoption and optimizing its use in marketing strategies. It’s essential to maintain a human touch in marketing interactions. Striking the right balance ensures that personal connections with customers are not sacrificed for efficiency. By combining the strengths of AI with human expertise, businesses can navigate the evolving landscape and deliver enhanced customer experiences in the digital age.