Original Research Article
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Jan. 31, 2024
67 Downloads
DIGITAL MARKETING
Aditi Atul Pande
DOI : 10.5281/ERJ.10686862
Abstract
Certificate
The purpose of this review paper is to study the impact of digital marketing and how important it is for both
consumers and marketers. This paper begins with an introduction of digital marketing and then it highlights the
mediums of digital marketing, the difference between traditional and digital marketing, and the pros, cons, and
importance of digital marketing in today’s era. The world is shifting from analog to digital and marketing is no
exception. As technology development is increasing, the use of digital marketing, social media marketing, search
engine marketing is also increasing. Internet users are increasing rapidly and digital marketing has profited the
most because it mainly depends on the internet. Consumer’s buying behavior is changing and theyare more
inclined towards digital marketing rather than traditional marketing.
Original Research Article
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Jan. 31, 2024
61 Downloads
A STUDY ON IMPACT OF SMART PHONE ON TEENAGER’S PERSONAL AND SOCIAL LIFE AFTER COVID-19
Dr. Anita Manna & Prof. Anita Chavan
DOI : 10.5281/ERJ.10715067
Abstract
Certificate
Our Country is moving towards technological innovations with digitization. In this age of digitization
smartphones plays a vital role for communication, education, occupation etc. During the COVID period
smartphones gained a significant place in the lives of children pursuing any kind of education. Since then, till
now it has become an integral part of everyone’s life. During the COVID period for every walk of life people
use to adopt online mode of transactions via smartphones. Other digital devises were also into use but people
used to prefer smartphones at a large scale as a medium of transaction. Smartphones have become increasingly
popular among young people around the world. In this paper, the study is focused to find out the impact of
smart phone on teenager’s personal life and social life. Young people use their mobile phones in a variety of
ways to create and maintain social networks. But there are certain negative impacts of the smartphone which
influence personal life and family relations. It has too caused different wellbeing risks and brought torments to
individuals particularly children which incorporate Eye strain, Neck and back torment, Hypertension, etc.
Original Research Article
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Jan. 31, 2024
57 Downloads
AN EMPIRICAL STUDY ON THE IMPACT OF PROFESSIONAL DEVELOPMENT ON MOTIVATION AND JOB SATISFACTION AMONG DIFFERENT GENDERS
Dr. Anita Manna & Ms. Ankita Singh
DOI : 10.5281/ERJ.10715085
Abstract
Certificate
This study investigates the impact of professional development programs on the motivation and job satisfaction
of non-teaching staff within educational institutions. With a sample size of 150 participants, convenience
sampling was employed to select willing and accessible individuals. The research utilized structured surveys to
gather data on participants' perceptions of the influence of professional development initiatives on various
aspects of their professional engagement. Statistical analyses, including independent samples t-tests, were
conducted to examine gender-related differences. The findingsindicate a generally positive impact on motivation
and job satisfaction, with significant gender differences noted. This research contributes valuable insights to the
design and implementation of effective professional development programs for non-teaching staff, promoting a
more engaged and satisfied educational workforce
Original Research Article
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Jan. 31, 2024
58 Downloads
CHALLENGES IN THE ADOPTION OF ELECTRIC VEHICLES: AN ANALYSIS OF NASHIK YOUTH
Mr. Ankush R. Pingale & Dr. Nitin K. Chaudhari
DOI : 10.5281/ERJ.10715091
Abstract
Certificate
In India, transportation is the main factor that helps to increase the GDP continuously because transportation
increases day by day and for that, the use of various types of vehicles also increases. This study collected data
through an online survey method from 129 youth respondents of Nashik City. On that basis, the study identifies
the challenges surrounding the adoption of Electric Vehicles among a specific group of respondents. This
research also understands the obstacles faced by the required infrastructure. India has the required
infrastructure for Fuel Vehicles but suddenly changes into a quite expensive battery technology through
electrical vehicles because of environmental concerns. While respondents acknowledge the cost-effectiveness of
EVs, sensitive to future cost considerations, and high replacement costs of batteries, and express a willingness
to purchase EVs in the future. Furthermore, the lack of charging infrastructure for EVs in public spaces as well
as in residential places, is one of the significant barriers to EV use. The range is also one of the challenges,
suggesting a need to improve the range capabilities and charging infrastructure for EVs. The importance of
existing challenges to promote the adoption of EVs all over India and achieve the sustainability aims of the
Automobile Industry
Original Research Article
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Jan. 31, 2024
58 Downloads
SPATIO-TEMPORAL DISTRIBUTION OF RURAL SETTLEMENT IN RAVER AND YAWAL TAHSILS OF JALGAON DISTRICT: A GEOGRAPHICAL ANALYSIS
Shri. Bhanudas Khushal Mahajan & Dr. Bhole Ramesh Vitthal
DOI : 10.5281/ERJ.10715092
Abstract
Certificate
The study of settlement is a fundamental aspect of human geography, as the nature of settlement in any region
reflects the relationship of human and environment. Settlement reflects human response to his environment as
well as to his religious and social customs in the community. The terms distribution of settlement patterns find
a place in the geographical literature, particularly in the geography of rural settlements. These terms and
meanings are sometimes synonymous and are interchangeable as elements of one another. Therefore, there are
analysts on the spatial distribution of rural settlements in the Raver and Yawal tahsils of Jalgaon district.
Original Research Article
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Jan. 31, 2024
55 Downloads
SUSTAINABLE JOURNEYS: EXPLORING THE NEXUS OF INNOVATION AND SUSTAINABILITY IN TRAVEL AND TOURISM FOR ENHANCED BUSINESS AND SOCIETAL DEVELOPMENT
Ms. Dipika M. Gupta
DOI : 10.5281/ERJ.10715099
Abstract
Certificate
Aim: The goal of this study was to explore the synergy between innovation and sustainability in the travel and
tourism industry. The study aimed to understand how the combination of these elements improves businesses
and contributes to societal development.
Methodology: Employing a survey-based approach, data was gathered from 190 participants through a
structured questionnaire. The questionnaire encompasses inquiries spanning participants' demographics,
attitudes towards sustainability and exposure to innovative and sustainable practices in travel. Hypotheses are
tested using the SPSS 25 version.
Findings: The study unveils a positive correlation between exposure to innovative and sustainable practices in
travel and individuals' attitudes towards sustainability. Additionally, demographic factors such as age, gender,
education level, and income are identified as influential determinants shaping attitudes towards sustainability
within the travel context.
Originality/Value: This study adds to what we already know about sustainability by giving real-world proof of
how innovation and sustainability work together in the travel and tourism industry. It highlights how these things
are really important, not just for businesses to do well, but also for making society better
Original Research Article
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Jan. 31, 2024
57 Downloads
INNOVATION AND TRANSFORMATION FOR THE SUSTAINABLE DEVELOPMENT OF HEALTH CARE SERVICES IN BUSINESS AND SOCIETY
Dr. Jaya Prem Manglani
DOI : 10.5281/ERJ.10715113
Abstract
Certificate
In an era of rapid advancement of digital technologies, the transformative & dynamic change and adaptation
to such changes can also be seen in the context of health care sector. This research paper investigates the pivotal
role of innovation and transformation in promoting sustainable development within the health care sector. As
the healthcare landscape undergoes rapid changes, there is a growing need to integrate innovative strategies
and transformative approaches to enhance both business efficiency and societal well-being.
Healthcare innovation is valuable as it can lead to better patient care, improved population health, and lower
healthcare costs. Healthcare innovations can improve patient outcomes by providing new and better treatment
options, making it easier for patients to access care, and improving care coordination. This study therefore
investigates the digital transformation of the healthcare services. The digital transformation of the healthcare
industry in India is ongoing with several initiatives aimed at leveraging technology to improve healthcare
services. The paper explores the intersection of innovation, business transformation, and sustainable
development specifically within the context of health care services
Original Research Article
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Jan. 31, 2024
69 Downloads
A STUDY ON FACTORS AFFECTING ONLINE SHOPPING DECISION OF CUSTOMERS IN KALYAN CITY OF MAHARASHTRA STATE
Dr. Rupesh D. Dubey
DOI : 10.5281/ERJ.10715116
Abstract
Certificate
This research paper investigates the factors influencing online shopping decisions of customers in Kalyan City,
with a focus on demographic characteristics, product preferences, purchase frequency, spending patterns, and
motivating factors. A sample size of 90 respondents participated in the study, providing insights through primary
data collected via structured questionnaires. The findings reveal a young, tech-savvy demographic dominated
by students, with a preference for electronics, groceries, and subscription services. While moderate online
shopping activity is prevalent, the majority of transactions involve lower-value purchases. Convenience, costsaving, and product selection emerge as primary motivating factors. Based on these findings, recommendations
are provided to businesses to tailor their marketing strategies and enhance the online shopping experience for
Kalyan City consumers.
Original Research Article
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Jan. 31, 2024
66 Downloads
THE RISE OF SOCIAL ECONOMY: A CATALYST FOR INCLUSIVE AND SUSTAINABLE PROGRESS
Durgesh Kumar Dubey & Dr. Mahendra R. Mishra
DOI : 10.5281/ERJ.10715125
Abstract
Certificate
Across the world, governments and business leaders are searching for alternatives to today's economy to build
a more resilient, inclusive and sustainable future. To address interconnected socio-economic inequalities and
global risk, they seek sustainable solutions. A resilient economy can be reimagined through the social economy
based on decades of experience gained by impact-driven organizations. A social economy can serve as a source
of inspiration for governments and the private sector alike by demonstrating how economies can be more
inclusive and sustainable. The social economy incorporates several models in order to create an inclusive and
sustainable economic development. In the present paper the researcher has conceptualized the framework and
analyzed the organizations involved in the social economy and social economy organizational model. The
present paper covers the global perspectives of social economy and its impact and significant role in inclusive
growth. The study also covers the challenges for social economy actors and discusses opportunities and
possibilities to maximize the impact of social economy. The research methodology of the present paper is based
on meta-analysis
Original Research Article
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Jan. 31, 2024
79 Downloads
IMPACT OF HERITAGE-LED REGENERATION ON TOURISM ECONOMY: CASE STUDIES FROM GLOBAL HERITAGE CITIES
Gautami Shankar
DOI : 10.5281/ERJ.10715165
Abstract
Certificate
This research article delves into the transformative impact of heritage-led regeneration on global tourism
economies. Focused on the interplay between heritage preservation and economic development, the study
explores how strategic initiatives have become pivotal drivers of sustainable tourism growth.
The research underscores the importance of adaptive reuse, community involvement, and innovative approaches
in successful heritage-led regeneration. The integration of cultural entrepreneurship, digital technologies, and
community engagement emerges as catalysts for economic revitalization, job creation, and sustainable tourism
practices.
As heritage-led regeneration continues to reshape urban landscapes, this research contributes nuanced insights
into the intricate dynamics between heritage preservation and economic development. The findings offer
valuable insights for policymakers, urban planners, and stakeholders seeking to replicate successful models in
their respective locales, fostering a holistic approach to sustainable tourism economies
Original Research Article
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Jan. 31, 2024
63 Downloads
A STUDY ON DIGITILIZATION AND ITS IMPACT ON INVESTMENT HABITS OF LOWER INCOME GROUPS
Mr. Prasanth Rajan & Dr. Anita Manna
DOI : 10.5281/ERJ.10715176
Abstract
Certificate
Digitalization is one of the driving forces that transforms the Indian economy over the past few years. This study
is conducted to find the effects of Digitalization on investment habits of lower income groups. The findings of
this research aim to contribute valuable insights for policymakers and financial institutions seeking to enhance
financial inclusion and create targeted interventions that cater to the unique needs of the lower income groups
in the digital age. As the global financial ecosystem continues to undergo digital transformation, understanding
the dynamics of investment behavior among diverse socioeconomic groups becomes increasingly crucial for
fostering inclusive economic growth.
Original Research Article
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Jan. 31, 2024
59 Downloads
A STUDY ON AWARENESS OF SHARES WITH RESPECT TO YOUTH OF DOMBIVLI
Mr. Premkumar Sivan Nair & Dr. Narendrarao Kancharla
DOI : 10.5281/ERJ.10715191
Abstract
Certificate
Modern-day market is very dynamic, and continuously growing. It is always questionable whether the people
are aware of these dynamics. This research focuses on the awareness of Dombivli's youth regarding shares,
their investment or operations, and the regulatory bodies. This research will help us to understand whether the
nature of the investment avenue, in this research shares and how they can earn through it is known to the younger
generations. This research will help us to create and improve measures, like awareness programs, to spread the
knowledge and teach such skills to the youth. This research can be used by governmental bodies, regulatory
bodies, brokers, and also educational institutions thereby improving the curriculum in the respective field.
Original Research Article
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Jan. 31, 2024
62 Downloads
STUDY OF COMPLIANCE LEVEL OF BUSINESS RESPONSIBILITY AND SUSTAINABILITY REPORTING REQUIREMENTS OF SELECTED NSE LISTED COMPANIES OF THE FMCG SECTOR
Nitin D. Sawant
DOI : 10.5281/ERJ.10715201
Abstract
Certificate
Business Responsibility and Sustainability Reporting (BRSR) is expected to be used as a single source disclosing
sustainability-related information in India. It would serve as a base document for various stakeholders,
especially to investors, to bring about comparability amongst companies. BRSR is voluntary for FY 2021-22 for
the top 1000 listed companies (by market capitalization) while disclosure is mandatory from FY 2022-23
therefore there is need to make comparative analysis of voluntary BRSR practices of select NSE listed FMCG
sector companies. The objective of this study is to understand the conceptual framework of BRSR and also to
examine the BRSR practices of selected companies. For study purpose Hindustan Unilever Ltd. (HUL) and
Procter & Gamble Ltd. (P&G) have been selected for the financial year 2022-23. Secondary Data has been
collected from the BRSR reports and content analysis technique is used for study purpose. The study reveals that
Hindustan Unilever Limited has a BRSR framework that is more complied with by SEBI than Procter & Gamble
Hygiene and Health Care Limited. Hindustan Unilever has 128 contents out of 140, which is 91.42% of the
BRSR framework. Therefore, it is concluded that Hindustan Unilever Limited's BRSR is more complied with the
SEBI framework. Keywords: Business Responsibility and Sustainability Reporting, SEBI and FMCG Sector
Companies
Original Research Article
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Jan. 31, 2024
72 Downloads
STARTUPS IN ELEMENTARY EDUCATION: A STUDY OF JAUNPUR CITY
Prateek Kumar Singh & Sushil Kumar
DOI : 10.5281/ERJ.10715257
Abstract
Certificate
Education is the strongest pillar for one’s future survival and prosperity. In our Indian education system, we
have a hierarchy of education starting from elementary education to higher education. Most of the people realize
about the importance of elementary education at later stage when its phase passed away. Later they feel
inconvenience, anxiety, depression and many other forms of mental disorder due to their incompetent ability.
The orientation towards elementary education has been seen as not much progressive in comparison to other
developed countries. Due to the lack of effective elementary education and inefficient composition of study
methodologies, it is observed that the under graduates students and onwards could not perform as they are
expected to be.
In this paper we try to focus on the present scenario of elementary education in Jaunpur city on the basis of
primary and secondary data and exploring for an opportunity for establishing startups for removal of
shortcomings in elementary education. We will also focus on the various attributes through which an effective
elementary education could be operationalised. Data are collected through a questionnaire from the various
colleges and university of the Jaunpur city and analysed well with the help of tabulation and diagrammatic
presentation of data
Original Research Article
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Jan. 31, 2024
63 Downloads
TRANSFORMATIVE INNOVATION IN COLLEGE EDUCATION NAVIGATING THE FUTURE LANDSCAPE OF STUDENTS
Dr. Vaishali T. Patil & Ms. Priyanka Tiwari
DOI : 10.5281/ERJ.10715268
Abstract
Certificate
The abstract of the study reports the significance of an internship experience which is intended to assist students
to obtain jobs as soon as they graduate. It also discusses some of the reasons graduates fail to obtain jobs after
graduation. It analyses the actual problem of students facing the real world demands from the employers. The
qualification which are provided to them are not as upgraded as per the need of the real world workforce. The
study will show how the transformation in higher education system will change the prospective of a student in a
job market and the new reforms made by the colleges will also upgrade aspects of both the parties. Analyzing
the system and demand can make students more confident and self-motivated by which the tremendous impact
of this change can be seen in them. The policies provided by the government to the corporate bodies and
implementations done by the colleges and companies will help them to collaborate and create the best
opportunities for the student’s career and can also change the economic impact of the country. Needs of
reformation can change the entire outlook of the education system and provide the positive and self-sustainable
workforces in the respective areas where the demand is. Providing the best & current examples like case studies,
practical experiences, interactive communication skills can make them think more critically & will develop the
different way or working environment.
Original Research Article
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Jan. 31, 2024
62 Downloads
A STUDY ON ONLINE PAYMENT APPLICATION IN MAHARASHTRA (THANE REGION) WITH REFERENCE TO AMAZON PAY
Prof. Rahul R. Jaiswal, Prof. Richa Kotak & Prof. Varsha Dhotre
DOI : 10.5281/ERJ.10715290
Abstract
Certificate
his paper is focused on the online payment application in India, with reference to AMAZON PAY. This research
paper is all about the online payment application in India; specifically, it discusses its relevance to Indian
consumers. With reference to Amazon Pay is an important part of online payment applications, having a
significant impact on consumers. This paper discusses the advantages and disadvantages of Amazon Pay. The
study was conducted in order to get a better understanding of how this payment method works. The survey was
conducted in the Maharashtra Thane region and a questionnaire was used to collect data. The government has
introduced BHIM and UPI, cashless transactions that take place through e-wallets, have various benefits like
reducing black money, crime rates and helping to improve the environment, improving economic growth is an
important part of fighting terrorism and attracting more people to the country. Foreign investors, while
providing benefits such as new investment and jobs, also come with significant drawbacks like the major issue
at hand. The security of online payment transactions and services is the moment applications. This paper studies
the impact of online payment applications on consumers whether consumers are satisfied using online payment
application or not. Keywords: Amazon Pay, Cashless transaction, BHIM {Bharat Interface for Money}, Black
Money
Original Research Article
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Jan. 31, 2024
58 Downloads
ROLE OF PROXY ADVISORY FIRMS IN STRENGTHENING CORPORATE GOVERNANCE
Rajkumar Dwarkaprasad Varma
DOI : 10.5281/ERJ.10715368
Abstract
Certificate
The need for corporate governance arises because of the market-related economy, which is prevalent in the
current years. Corporate governance is essential and significant because of globalization. Corporate
governance practices help in adding value to internal and external stakeholders comprising of company
management, executives, Board of directors, employees, shareholders, debtors, creditors, suppliers, and
customers. Corporate governance practices ensure that all stakeholders’ interest is safeguarded to ensure
balanced and robust economic development. The scope of corporate governance practices is extensive and
encompasses the need of the investors, institutions, and society. Corporate governance practices encourage an
ethical, moral, and trustworthy environment. Principles of corporate governance practices focus on forward
thinking on the prospects of the company, evaluation of current management performance, creation of long-term
shareholder value, evaluate risks, valuations, financial and operational planning, and growth of the company.
Proxy Advisory Firms are independent analysts providing advisory services to investors and recommending to
them the effect of their vote in their shareholding and other corporate decisions. Proxy advisory firms basically
safeguard the shareholders' rights which lead to good corporate governance. They advise institutional investors
on how to vote on the thousands of shareholder resolutions that arise every year. Thus, they are expected to act
as catalyst in strengthening corporate governance. This paper involves in studying the role of proxy advisors in
strengthening corporate governance.
Original Research Article
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Jan. 31, 2024
61 Downloads
INNOVATIVE IDEAS IN HERITAGE TOURISM DEVELOPMENT IN INDIA
Dr. Anagha S. Rane
DOI : 10.5281/ERJ.10715377
Abstract
Certificate
In the 21st century, tourism has become a popular economic activity among all countries. Among various types
of tourism, heritage tourism has been observed as the economically and commercially most viable option. Since
countries with limited investment resources could invite foreign tourists to enjoy their heritage culture, history,
arts, and music. However, heritage tourism in India has been observed as the neglected domain. The reasons
for ignoring heritage tourism in India will be analyzed in this paper with the purpose to identify challenges to
preserve, conserve, develop, and promote built heritage tourism. Innovative transformation is suggested as the
approach to develop, rejuvenate, and transform the tangible and intangible heritage tourism in India for reuse,
social and economic prosperity of locals living around heritage sites, as well as to provide transformational
experience to visitors
Original Research Article
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Jan. 31, 2024
67 Downloads
AN ASSESSMENT STUDY OF SATISACTION LEVEL OF CUSTOMERS WITH REGARDS TO QUALITY OF SERVICES PROVIDED BY E-COMMERCE COMPANIES IN MUMBAI
Dr. Ravindra Nagesh Naik
DOI : 10.5281/ERJ.10715384
Abstract
Certificate
The companies undertaking digital marketing focus on a customer centric approach towards its customers. The
customer centric approach focuses on enriching customer value by reducing the efforts put by the customers.
Their efforts to make purchase are reduced as they get their products delivered at their doorsteps. Digital
marketing helps to create a cordial relationship between dealers and the buyers. The online traders such as
Flipkart, Amazon, Snapdeal and so on with the help of their warehouses supply goods from the dealers to the
buyers. The present research is the cross sectional study, carried with the help of total 800 respondents (400
males and 400 females) from the city of Mumbai. The main objective of the study is to find out the satisfaction
level of Customers with regards to the Quality of Services provided by E-Commerce Companies in Mumbai. The
study found out that the Customers are more happy with the services and product quality with regards to those
provided by Amazon than any other e-commerce companies.
Original Research Article
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Jan. 31, 2024
54 Downloads
BEYOND CLICKS - DIGITAL MARKETING INNOVATIONS AND THEIR IMPACT ON SUSTAINABLE BUSINESS AND SOCIETY
Ravindra P. Phadke
DOI : 10.5281/ERJ.10715391
Abstract
Certificate
Aim: This study aims to investigate the influence of innovative digital marketing strategies on sustainable
development outcomes in the realms of business and society. Focusing on strategies beyond mere click-based
metrics, our goal is to explore the nuanced relationships between various digital marketing approaches and
their contributions to overall sustainability.
Methodology: A comprehensive questionnaire was designed and administered to 140 participants,
encompassing diverse demographics. The survey solicited responses regarding exposure to innovative digital
marketing, perceptions of sustainable development impacts, preferred marketing channels, and engagement
frequencies. Utilizing statistical tools such as ANOVA, t-tests, chi-square, and correlation analyses, we
scrutinized the collected data to draw meaningful insights.
Findings: Our analysis revealed significant variations in sustainable development outcomes across different
innovative digital marketing strategies. Participants exposed to specific channels demonstrated varying levels
of satisfaction and perceived impact on sustainability. Additionally, correlations were identified between
engagement frequency through digital marketing and overall sustainable outcomes.
Originality/Values: This study contributes to the literature by moving beyond conventional click-based
evaluations of digital marketing effectiveness. It highlights the relevance of innovative strategies in fostering
sustainable business practices and societal development. The findings underscore the importance of aligning
digital marketing efforts with broader sustainability goals, providing actionable insights for marketers and
policymakers
Original Research Article
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Jan. 31, 2024
75 Downloads
INTELLECTUAL PROPERTY RIGHTS PROTECT TO INDIAN KNOWLEDGE SYSTEM
Dr. Rekha V. G.ore
DOI : 10.5281/ERJ.10715402
Abstract
Certificate
The preservation of traditional knowledge is vital for the conservation and sustainable development of the
environment. For the preservation and conservation of genetic resources and other bio-resources, their
awareness is essential. In many other nations, traditional knowledge of Indian products is a more significant
commodity than any other commodities. This is because India is a place where lots and lots of valuable resources
are found and most of the items are the result of conventional historical knowledge. Traditional knowledge of
various products in India should be protected from misuse by different countries and India needs to further
update in the field of patenting Indian traditional knowledge in order to be safeguarded against this reality.
Intellectual property rights (IPR) are used by bio pirates as a weapon to steal conventional information and
misuse biological resources and this occurs because of certain inadequacies in current IPR system.
Original Research Article
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Jan. 31, 2024
63 Downloads
INNOVATIVE APPROACHES TO ASSESSING THE IMPACT AND ACCESSIBILITY OF PRADHAN MANTRI JAN AUSHADHI YOJANA IN RURAL COMMUNITIES: A CASE STUDY OF VASAI TEHSIL, MAHARASHTRA
Dr. Sumita Shankar
DOI : 10.5281/ERJ.10715418
Abstract
Certificate
The poor must have access to affordable medicines; the poor must not lose their lives because of a lack of
medicines... That's why Jan Aushadhi Kendra’s have been planned across the country.- Shri Narendra Modi
(Prime Minister of India)
Access to affordable and quality healthcare is a fundamental right that should be accessible to every individual,
regardless of their socio-economic background. Recognizing this crucial need, the Government of India
introduced the Pradhan Mantri Jan Aushadhi Yojana (PMJAY), aiming to ensure the availability of affordable
and quality generic medicines to the underprivileged sections of society. Vasai Tehsil located in Maharashtra,
represents a rural community where healthcare accessibility and affordability are pressing issues. The
aforementioned quote by Shri Narendra Modi, the Prime Minister of India, emphasizes the importance of
ensuring that the lack of medicines should not lead to the loss of lives among the poor. Jan Aushadhi Kendras’
strategically planned across the country as part of the PMJAY initiative, aim to bridge the healthcare gap and
make affordable medicines accessible to all.
Original Research Article
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Jan. 31, 2024
78 Downloads
GREEN MARKETING-CHALLENGES & OPPORTUNITIES IN INDIA
Dr. Shweta Sharma
DOI : 10.5281/ERJ.10715425
Abstract
Certificate
The activity of promoting environmentally friendly and sustainable goods and services is known as "green
marketing." Businesses that engage in green marketing get the advantages of enhanced brand recognition and
consumer loyalty in addition to protecting the environment and fostering a future that is more sustainable.
However, this is only the very beginning. In this research paper impact of green marketing will be examined and
how it affects the society. Green marketing has the potential to improve the planet in a number of ways. Among
these are: Encouraging businesses to implement more environmentally friendly procedures, increasing customer
understanding of the value of sustainability, encouraging innovations and creation of fresh, environmentally
friendly goods and services, assisting in the reduction of waste, pollution, and other harmful environmental
effects and finally promoting the planet's and all of its inhabitants' long-term health and well-being. Information
has been gathered from secondary sources, including books, newspapers, journals, and websites. It covers the
main points involved in putting various green marketing strategies into effect. The article describes the current
state of the Indian market and looks at the potential of green marketing as well as the opportunities and
difficulties that come with it for businesses. In conclusion, green marketing.
Original Research Article
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Jan. 31, 2024
62 Downloads
THE NEW WAVE OF DIGITALISATION IN HRM : USE OF ARTIFICIAL INTELLIGENCE (AI)
Prof. Tushar. K. Mohan
DOI : 10.5281/ERJ.10715436
Abstract
Certificate
With regard to the present digital transformation that is impacting the human resources business as a whole,
primarily due to cutting edge technology, this article aims to investigate the frontiers of digital HR. Within
scholarly discourse, the idea of digital human resource management is becoming more and more prominent, as
are concepts related to it, such as the digitization, digitalization, disruption, and transformation of human
resource management. Artificial intelligence is the replication of human intellect with human-like thought
processes. It also goes by the name of “machine learning”. Employee engagement within an organization can
be enhanced with artificial intelligence in HR. Innovative technology development within the firm is essential to
the successful deployment of artificial intelligence. This research paper's main goals are to examine artificial
intelligence applications and gauge their effects on human resource management.
Original Research Article
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Jan. 31, 2024
56 Downloads
ANALYSIS OF THE INFLUENCE OF CELEBRITY ENDORSEMENTS FROM THE PERSPECTIVE OF THE CONSUMER
Dr. Vaishali Patil & Mrs. Urmila Arjun Singh Chauhan
DOI : 10.5281/ERJ.10715442
Abstract
Certificate
The utilization of celebrity endorsers is a widely favored promotional strategy in the field of marketing. Although
it has been prevalent for quite some time, it has recently gained increased significance in today's era of highly
fragmented marketing. This is primarily due to its ability to guarantee an audience and serve as a unifying focal
point for the brand's messaging.
The perception of a potential customer towards a company or its various brands is formed by a combination of
messages and interactions they receive. These can include advertisements in different media, pricing, packaging
design, direct marketing efforts, publicity, sales promotions, websites, displays at the point of purchase, and
even the type of store where a product or service is sold. As a result, marketers face a significant challenge: how
can we overcome the obstacles and find effective communication methods that will cut through the noise, engage
audiences with compelling messages that strengthen brand value and boost sales, while also ensuring that
communication investments provide a measurable return on investment
Original Research Article
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Jan. 31, 2024
68 Downloads
A STUDY ON ARTIFICIAL INTELLIGENCE AND EMPLOYABILITY SKILLS IN INDIA
Gawde Vijay Maruti Subhadra & Dr. Varsha Mallah
DOI : 10.5281/ERJ.10715549
Abstract
Certificate
The rapidly advancing technology in India is AI, that poses opportunities and challenges on employability in the
various sectors in India. Jobs of repetitive nature are likely to diminish with adoption of AI. However, there will
be displacement of jobs towards adoption, development, and maintenance of AI systems. This study uses various
scholarly research articles, industry reports, reputable blogs, and industry reports to examine the effect of AI on
employability. This research paper first studies the opportunities and challenges on employability in various
sectors in India due to AI adoption. Second, it studies the employability skills in various sectors due to AI
adoption. Third, it finds out which skills will be in high demand and short supply due to AI adoption. The study
found out that various foundational skills such as programming, data analysis, machine learning, mathematics
and statistics, problem solving, and critical thinking will be required due to AI adoption. Various technical skills
such as natural language processing, computer vision, AI ethics and bias, AI project management, and domain
specific skills will be required due to adoption of AI. Major programming languages, natural language
processing, data science and analytics, machine learning, and computer vision are the skills in high demand and
short supply due to AI adoption in India.
Original Research Article
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Jan. 31, 2024
58 Downloads
BHAGAVAD GITA AND EMOTIONAL INTELLIGENCE
Dr. Bipinchandra Wadekar
DOI : 10.5281/ERJ.10715450
Abstract
Certificate
Bhagavad Gita is the conversation between Krishna and Arjuna leading up to the battle.On observing the people
with whom he is supposed to fight on the battlefield, he was confused, and depressed and sat down on the seat
of the Chariot, kept his bow and arrows aside, and told Lord Krishna that he would not fight. Arjuna tried to his
decision on how it is correct ethically, morally, religiously, and socially. The Bhagavad Gîta is a philosophy
told by Lord Krishna to the Arjuna to make him ready for the ‘duty’ on the battlefieldof Kurukshetra. It has got
all the management tactics to achieve mental equilibrium.
Original Research Article
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Jan. 31, 2024
55 Downloads
AN ANALYTICAL STUDY ON WORKING CONDITION OF MEDICAL REPRESENTATIVES IN MUMBAI REGION
Avinash Chaurasia & Dr. Varsha Mallah
DOI : 10.5281/ERJ.10715473
Abstract
Certificate
The present study focuses on examining the working conditions of medical representatives in the Mumbai region.
The specific objective of this study is to analyse the perception of medical representatives towards their working
conditions in Mumbai. A total of 384 participants were included in the research, employing a simple random
sampling method. Questionnaires were utilized to gather data, with an equal number of 64 medical
representatives selected from five zones of Mumbai. The study's findings indicated that the working conditions
for medical representatives are quite demanding. The results also revealed that there is significant difference in
the perception of working condition amongst medical representatives according to their age.
Original Research Article
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Jan. 31, 2024
69 Downloads
A STUDY RELATED TO INDIVIDUAL INVESTOR PERCEPTION TOWARDS VARIOUS INVESTMENT OPTIONS IN MUMBAI REGION
CA Monica Lodha & Dr.(CA). Mahesh Bhiwandikar
DOI : 10.5281/ERJ.10715479
Abstract
Certificate
The financial environment is witnessing tremendous and spectacular growth during the last few decades.
Various Investment options( Gold, real estate, Financial Instruments ) at disposal of Investor has provided them
an opportunity to increase their returns on their Investments .The important financial instruments include mutual
funds, small saving schemes, deposits, bonds, corporate securities and insurance. Investment decision is based
on level of awareness of the investors , their objective for making an investment, risk and return of an Investment.
Thus we can say that perception towards a particular investment decides the ideal investment decisions and this
paper puts an insight into how people are interested in investing various options available to them in Mumbai
Region
Original Research Article
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Jan. 31, 2024
69 Downloads
EFFECTS OF COVID-19 ON GREEN MARKETING IN FMCG SECTOR
Dipanwita Banerjee & Dr. Mahendra R. Mishra
DOI : 10.5281/ERJ.10715479
Abstract
Certificate
The Government, Companies and Consumers are familiar with the word environment and why we need to protect
environment. It is now very important to identify way to save the environment .After Covid -19 consumer attitude
has been changed Demand for ecofriendly product increased. In this paper we identify eight green marketing
variable such as Eco labels, Eco Brand, Demographics ,Environmental Advertising, Environmental Awareness
,Green Promotion, Green Price, Green Product and how green marketing variable and consumer buying
behavior are related and which variable is having much impact on green purchase behavior in post covid period
.This is concluded that female customer prefer green product more than male customer and they choose product
on the basis of green product features. Females mostly purchase food and beverage product. Middle aged
customer mostly prefers green product among the other age group. Consumer prefers to purchase mainly from
locally produced and less travelled sources in the post Covid period. Due to lack of awareness young people is
not purchasing or less purchasing green product. Social media or internet can be beneficial for this. Through
Locally produced ecofriendly product companies can cut down cost of production and can get competitive
advantage
Original Research Article
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Jan. 31, 2024
59 Downloads
THE STUDY OF THE IMPACT OF ARTIFICIAL INTELLIGENCE POWERED LEARNING AGENTS ON SUSTAINABLE DEVELOPMENT OF CREATIVE MIND OF STUDENTS
Prof. Geeta Dudhani & Prof. Shashikant Tiwari
DOI : 10.5281/ERJ.10715494
Abstract
Certificate
In this papers, researchers have studied the use of AI in education has the potential to transform traditional
learning methods and promote personalized and adaptable approaches. The study explores both the positive and
negative effects of AI-powered learning agents on students' creative minds, focusing on their cognitive and
educational growth. The positive effects include exploration of new ideas, sparks creativity, helps students
develop specific creative skills like critical thinking, problem-solving, or divergent thinking.
Automation allows teachers to focus on innovative teaching methods, resulting in resource efficiency. The
investigation also raises concerns about the potential negative effects of relying too heavily on technology in
education. These concerns include issues with data security, the potential for inequalities in access to
technology, and the possibility of neglecting the development of creative and critical thinking skills. This paper
summarizes previous research and identifies gaps in current knowledge about the relationship between AIpowered learning systems and cognitive development. The study explores the complex factors that shape the
educational landscape and provides insights for teachers, policymakers, and technologists on the potential
benefits and challenges of integrating AI in educationIn this papers, researchers have studied the use of AI in education has the potential to transform traditional
learning methods and promote personalized and adaptable approaches. The study explores both the positive and
negative effects of AI-powered learning agents on students' creative minds, focusing on their cognitive and
educational growth. The positive effects include exploration of new ideas, sparks creativity, helps students
develop specific creative skills like critical thinking, problem-solving, or divergent thinking.
Automation allows teachers to focus on innovative teaching methods, resulting in resource efficiency. The
investigation also raises concerns about the potential negative effects of relying too heavily on technology in
education. These concerns include issues with data security, the potential for inequalities in access to
technology, and the possibility of neglecting the development of creative and critical thinking skills. This paper
summarizes previous research and identifies gaps in current knowledge about the relationship between AIpowered learning systems and cognitive development. The study explores the complex factors that shape the
educational landscape and provides insights for teachers, policymakers, and technologists on the potential
benefits and challenges of integrating AI in education.
Original Research Article
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Jan. 31, 2024
55 Downloads
A STUDY OF EXPERIMENTAL ANALYSIS OF STOCK MARKET DEVELOPMENT IN INDIA
Pravin Baburao Hiwrale & Dr. Sunita Gaikwad
DOI : 10.5281/ERJ.10715506
Abstract
Certificate
The main purpose of this study was to explore the causal link between stock market performance and economic
growth in terms of a simple theoretical and empirical literature framework. Researchers hold diverse opinions
regarding the importance of stock markets playing a significant role in economic growth processes by
performing the following functions: improving liquidity, aggregating and mobilizing capital, observing
managers and exerting corporate control, providing risk-pooling and sharing services including investment
levels The lure of creating huge money in a short time has always attracted investors into investing money in
stock markets. However, there is no sure-shot formula for success in stock markets. This study was undertaken
to find out the awareness level of various stock market instruments and also to find out their risk preference in
various segments. It requires a lot of patience, discipline and knowledge of this market. Before actually starting
to invest and trading in the stock market, it is good to understand some practices of stock market operations by
investment aspirants. This paper reveals that the investors exclusively need to know the basic knowledge about
the stock market operations and information regarding companies, securities and prices for systematic
investment.
Original Research Article
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Jan. 31, 2024
58 Downloads
A GENDER-BASED ANALYSIS OF ‘CONSTITUTIONALISM’ AMONGST COLLEGE TEACHERS OF GREATER MUMBAI
Reshmi Pillai & Dr. Varsha Mallah
DOI : 10.5281/ERJ.10715513
Abstract
Certificate
The present study attempts to analyse how constitutionalism varies based on the gender among the teachers of
degree colleges affiliated to Mumbai University. The analysis is based on the primary study result where data
has been collected from 421 college teachers in Mumbai. Microsoft excel 365 and IBM SPSS version 22.2 is
used for statistical analysis. The study result shows that constitutionalism enjoyed by the college teachers in
Mumbai does not vary based on their gender.
Original Research Article
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Jan. 31, 2024
54 Downloads
THE STUDY OF THE GROWTH OF BUSINESS THROUGH YOU TUBE CHANNEL IN DIGITAL INDIA
Dr. Rita N. Khatri
DOI : 10.5281/ERJ.10715528
Abstract
Certificate
Launched in 2005 YouTube has become one of the most ubiquitous app the world largest video hosting website.
You tube has impacted in many fields . It has directly and indirectly shaped world events. You tube enables
inexpensive creation and distribution of academic educational content as well as how to do thing video created
by youtubers. Today you tube has not only provided the individual to showcase their talents but it is also the
platform to spread awareness on social issues. Today brands utilise the platform for marketing, media outlets to
host video output, musician and labels to release music. You tube has become an important news platform for
both individuals eyewitness video and established news organisation. It is one of the most popular destination
for getting reviews on purchases. Therefore this research paper attempt to understand the growth of you tube
application across the globe and smart resource of earning for the masses.
Original Research Article
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Jan. 31, 2024
58 Downloads
A STUDY ON INFLUENCE OF ARTIFICAL INTELLIGENCE IN MARKETING
Dr. Jaiswal Soni Balbhadra
DOI : 10.5281/ERJ.10715533
Abstract
Certificate
Marketing is a dynamic and multifaceted discipline that plays a pivotal role in connecting businesses with their
target audiences. Marketing is a dynamic field that continuously evolves with changes in technology, consumer
behavior and global trends. Artificial Intelligence (AI) refers to the development of computer systems or software
that can perform tasks that typically require human intelligence. AI applications are diverse and can be found
in areas such as healthcare, finance, education, autonomous vehicles, virtual assistants, commerce, retail,
entrepreneur, social media marketing and many more. AI aims to automate the routine tasks, it analysis data
identify pattern for easy decision making and also address complex problems and challenges that may be difficult
for human to solve within a reasonable time frame. The integration of Artificial Intelligence (AI) in marketing
had several positive impacts, transforming traditional marketing strategies and enhancing overall efficiency.
Some of the positive effect include: Improve personalization, Data analysis, efficient market campaign .etc.
Marketers should invest in training and education to understand the capabilities and limitations of AI. This
knowledge is crucial for making informed decisions about AI adoption and optimizing its use in marketing
strategies. It’s essential to maintain a human touch in marketing interactions. Striking the right balance ensures
that personal connections with customers are not sacrificed for efficiency. By combining the strengths of AI with
human expertise, businesses can navigate the evolving landscape and deliver enhanced customer experiences in
the digital age.