Original Research Journal
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March 14, 2026
102 Downloads
FROM BREAKS TO BURNOUT: A CROSS-COUNTRY ANALYSIS OF STUDY HABITS AND STUDENT STRESS IN USA AND INDIA
Pranitha Jeet, Kiaan Battine, Saisri Medicherla, Aditya Tripathi & Dr. Sadhana Kapote
DOI : 10.5281/erj.19880141
Abstract
Certificate
Academic stress has become a concern among secondary students and higher education students in today’s educational environment. Various study habits and patterns like study session length, break frequency, structured study techniques, multitasking behaviours and mainly social media usage during studying time affects the overall well-being as there is massive usage of social media among students. This study investigates the relationship between the study habits and student stress among secondary school and higher education students in India and USA.
Study is descriptive in nature, primary data is collected using a structured questionnaire, data were collected from respondents aged 14–25 years from India and USA. Findings reveal significant cross-country differences in study duration, structured scheduling, and stress levels. Multitasking and poor break management significantly increase stress and burnout risk. The moderating role of country highlights cultural variations in stress pathways.
Original Research Journal
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Feb. 28, 2026
68 Downloads
BRIDGING PERCEPTIONS: QUALITATIVE EXPLORATION OF OPPORTUNITIES, RISKS AND CULTURAL STEREOTYPES IN GERMAN-INDIAN FOREIGN DIRECT INVESTMENT
Akshay Lahoti
DOI : 10.5281/erj.19880213
Abstract
Certificate
This qualitative study explores mutual perceptions of German and Indian business leaders on cross-border foreign direct investment (FDI). Bilateral trade in goods reached USD 29.52 billion in FY 2024-25, with calendar 2024 at USD 33.40 billion and services at USD 17.03 billion, exceeding USD 50 billion combined. Cumulative German FDI in India totaled USD 15.11 billion from April 2000 to March 2025, with FY 2024-25 inflows at USD 469 million. German executives often view India as high-growth but bureaucratic, while Indian leaders see Germany as stable yet rigid. Semi-structured interviews identify opportunities (market scale, innovation synergies), risks (regulatory, cultural mismatches), and stereotypes rooted in Hofstede’s cultural dimensions. The India-EU FTA concluded on January 27, 2026—eliminating tariffs on 96.6% of EU exports—projects 41–65% trade surge and 0.12–0.13% GDP gains. Bridging strategies like cross-cultural training enhance FDI. The study offers bidirectional insights for cross-cultural management in emerging-developed partnerships.
Original Research Journal
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Feb. 28, 2026
60 Downloads
A STUDY ON CAREER AWARENESS & PROFESSIONAL RESUME DEVELOPMENT AMONG FIRST YEAR UNDERGRADUATE STUDENTS
Ms. Sneha Mhatre, Ms. Yukta Kishor Mhatre, Ms. Drushti Janardan Bhoir, Ms. Vrutika Bhanudas Thakur & Ms. Bhumi Arunkumar Kuril
DOI : 10.5281/erj.19880292
Abstract
Certificate
The career awareness and resume development abilities of incoming undergraduate students are the main subjects of the study "A Study on Career Guidance and Resume Building among First Year Undergraduate Students." It draws attention to the fact that many students' academic and professional decisions are impacted by their lack of understanding regarding job options and the importance of professional resumes. 88 first-year students participated in career counseling and resume-building sessions as part of the community-engaged project. A structured questionnaire was used to gather primary data on institutional support and career awareness, and descriptive statistics were used for analysis. The study assesses how well students comprehend career planning, how often they use career counseling services, and how educational institutions support career development initiatives. The majority of pupils have a mediocre awareness of careers, which emphasizes the necessity of planned supervision. 41– 54% think workshops are helpful, and 50–55% acknowledge institutional support. 38–50% of respondents recognize the significance of resume skills, and 47–58% believe that workshops are beneficial for enhancing preparation and expertise. The findings of the ANOVA revealed no significant differences in views of institutional support (p = 0.715) or career awareness (p= 0.901). Participation in guidance programs was positively correlated with enhanced resume skills, according to correlation analysis (0.26–0.74). The results indicate that in order to ensure that students are better equipped for internships, placements, and long-term professional success, universities should implement regular career advising programs and resume workshops.
Original Research Journal
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Feb. 28, 2026
57 Downloads
BUILDING TRANSDISCIPLINARY TEAMS FOR COMPLEX PROBLEM SOLVING IN THE MUMBAI METROPOLITAN REGION
Radhadevi Shailendra Singh, Swara Milind Palkar, Ishika Praveen Jain, Dhanashree Nandkumar Jadhav & Dr. Chandra Hariharan Iyer
DOI : 10.5281/erj.19881108
Abstract
Certificate
This study examines sustainability governance in the Mumbai Metropolitan Region (MMR), where institutional fragmentation and sectorial silos constrain integrated climate planning and cross-sector coordination. Using a convergent parallel mixed-methods design, thematic analysis of twelve academic and policy documents was combined with survey data from 120 stakeholders to assess climate planning integration, governance effectiveness, and collaborative capacity. The finding shows that there is uneven sustainability implementation, limited collaboration and resource misalignment. Statistical analysis indicates significant interrelationships among governance indicators, highlighting the importance of institutional coordination. The study proposes the FISA Framework to strengthen collaborative governance and metropolitan resilience.
Original Research Journal
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Feb. 28, 2026
59 Downloads
A STUDY ON THE IMPACT OF SOCIAL MEDIA MARKETING ON CUSTOMER PURCHASE INTENTION WITH REFERENCE TO START-UPS
Hrittika Krishna Yadav, Ainesh Balaji Iyer, Dip Nirmal Dutta, Aniket Mayuresh Teli & Dr. Lakshita Bhagwan Soni
DOI : 10.5281/erj.19881407
Abstract
Certificate
In the digital era, social media marketing has emerged as a powerful promotional tool for start-ups seeking rapid growth and customer engagement. Indian start-ups increasingly rely on platforms such as Instagram, Facebook, and LinkedIn to build brand awareness and influence consumer behaviour. But in this oversaturated environment it is difficult to recognize what works and what is of utmost importance when starting with a new start-up’s marketing. Through this study we try to navigate the best practices for the social media marketing of Indian start-ups. The data analysed using methods and parameters like ANOVA, correlation and Chi square. At the conclusion of the study suggestions include a standard basic model for assessment of the effectiveness of a social media campaign.
Original Research Journal
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Feb. 28, 2026
78 Downloads
HUMAN-IN-THE-LOOP VS. LIGHTS-OUT AUTOMATION
Hitika Raju Chhatlani, Jyoti Harishchandra Chaurasiya, Atharva Sanjay Khapekar, Jay Prakash Prajapati & Dr. Sadhana Kapote
DOI : 10.5281/erj.19881557
Abstract
Certificate
This study examines how emotional patterns and cognitive processes influence learning efficiency among Generation Z students and teachers within modern educational institutions. It proposes a Structured Equation framework integrating core emotional-cognitive learning constructs to understand their collective impact on academic outcomes. A descriptive and applied research design with a mixed-method approach was adopted using purposive sampling techniques. Data were collected from 130 management students and 20 teachers in the KDMC region through structured questionnaires and interviews. Statistical tools including correlation, paired t-test and Single ANOVA were applied for analysis. The study further introduces the conceptual ECF-WR model and proposes an AI-based application to enhance emotional regulation, engagement and overall academic performance.
Original Research Journal
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Feb. 28, 2026
60 Downloads
HUMAN-IN-THE-LOOP VS. LIGHTS-OUT AUTOMATION
Mayuresh Vijay Pabarekar, Vedant Rambahadur Singh, Atharva Dinesh Pagade & Arman Sameer Momin
DOI : 10.5281/erj.19881557
Abstract
Certificate
As the global financial landscape is transitioning from a traditional ecosystem to digitally based transactions rapidly, AI models for scam detection have turned into an indispensable pillar for proactive defence. The opaqueness of automated decision-making has however caused the Human Trust conundrum that cannot be addressed by algorithmic models alone. To find out the levels of trust among the users, this paper involves comparison of consumer trust in human-in-the-loop systems versus that of completely independent systems.
The mean trust score of AI systems of the survey was calculated using inferential statistics and a 5-point Likert scale, the measure of trust, and provided a mean of 3.04 and a standard deviation of 0.30, compared to the average score of a human-led systems at 2.97 and a standard deviation of 0.32. The t-test of paired samples gave a value of 0.5984, that is, there is no considerable difference between the levels of trust between the two interventions. Moreover, ANOVA tests confirmed that trust level do not differ based on age group. Chi-square provided a p-value of 0.0529, that is, there is a strong marginal tendency preferring age- based preference, although 53.45% of the participants chose instantaneous AI blocking as opposed to human verification (46.55%). The result of these findings is a situation where trust is balanced, where users perceive that the respective systems are equally reliable, despite the possibility that functional preferences for speed may be directed towards a gradual shift to automated solutions.
Original Research Journal
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Feb. 28, 2026
57 Downloads
DRIVER MONITORING AI: INTELLIGENT ROAD SAFETY SYSTEM
Kalpesh Gaikwad, Yash Devrukhakar & Prasad Sable
DOI : 10.5281/erj.19881682
Abstract
Certificate
Road traffic accidents are a major global concern. Driver drowsiness and alcohol impairment are among the leading causes of fatal crashes. Traditional detection systems rely on hardware- based tool like breath alcohol sensors and steering pattern analysis. The systems increase complexity and cost. This research introduces a camera-based Driver Monitoring AI system designed to detect drowsiness, distraction, and alcohol-induced impairment using computer vision techniques. The system analyzes facial landmarks in real-time to calculate Eye Aspect Ratio(EAR), Mouth Aspect Ratio(MAR), Blink frequency, PERCLOS(Percentage Eyes Closure), head pose estimation, and gaze deviation. Instead of chemically detecting alcohol, the system recognizes behavioral symptoms linked to intoxication. Built with python, Open-CV, and Media Pipe Face Mesh, it processes live video inputs to classify the driver’s state and generate alerts when necessary. Experimental results show that behavioral analysis through vision-based monitoring can effectively identify unsafe driving conditions. This system provides a scalable, cost-effective, and smart solution for road safety that fits with modern AI-driven automotive technologies.
Original Research Journal
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Feb. 28, 2026
67 Downloads
IMPACT OF PERSONALIZED RECOMMENDATION SYSTEMS ON USER BEHAVIOUR AND TRUST IN DIGITAL PLATFORMS
Gauravi Kajrolkar , Nidhi Matkar, Logeshwari Naickar, Deepiksha Sonawane & Professor Akash Hemant Bhalekar
DOI : 10.5281/erj.19881765
Abstract
Certificate
This paper examines the impacts of personalized recommendation systems on user trust and user behaviour on online platforms. Platforms today have artificial intelligence and suggest content and products based on what users are searching, watching or purchasing. Although this simplifies and makes platforms interesting to use, it also influences the level of trust users have on this platform.
To understand this, a survey with active users of digital platforms was carried out. Statistical analysis was performed to identify a relationship between the measures of personalization, trust, and behaviour.
The findings indicate that users have a higher trust in the platform when they believe that the recommendations suit them. Increased trust also results in increased engagement, including increased time on the platform or engagement in content.
This research finds that personalization is most effective when it is ethical and transparent. Thoughtfully, it can foster long-term credibility and can contribute to sustainable online development.
Original Research Journal
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Feb. 28, 2026
82 Downloads
FROM IDEA TO INCOME: A FINANCIAL STUDY OF OWN HERBAL MOSQUITO REPELLENT STARTUP
Pohare Gayatri Maruti, Dubey Priyanka Kishor, Phadtare Jyoti Shrikrishna, Prof.Dr.Yadav Sudhakar Bhimrao, Kumawat Omprakash Indrajmal, Moule Prashant Nanu & Khutikar Vivek Bhanji
DOI : 10.5281/erj.19881886
Abstract
Certificate
This study examines the financial feasibility of establishing a small-scale herbal mosquito repellent startup using natural ingredients such as neem, nirgundi, camphor, and cow dung powder. A descriptive research design was adopted, and primary data were collected from 248 respondents through structured questionnaires.
Statistical analysis, including chi-square testing using Jamovi (Version 2.3), was conducted to examine the relationship between awareness and purchase intention. The results indicate significant association between awareness of herbal repellents and future purchase intention (χ²(4, N = 248) = 74.3, p < .001). Financial analysis shows an initial investment of ₹3,47,000, an estimated annual profit of ₹2,28,384, a break-even point of 8,908 boxes annually, a payback period of approximately 1.52 years, and a return on investment of 65.8%. The findings suggest that the proposed herbal mosquito repellent startup is financially viable and has strong market potential, supported by increasing consumer preference for safe and natural products
Original Research Journal
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Feb. 28, 2026
88 Downloads
FROM WRITING TO GROWING: A MARKETING STUDY ON PLANTABLE STATIONERY AS A SUSTAINABLE PRODUCT
Dubey Priyanka Kishor, Phadtare Jyoti Shrikrishna, Pohare Gayatri Maruti, Moule Prashant Nanu, Khutikar Vivek Bhanji & Kumawat Omprakash Indrajmal
DOI : 10.5281/erj.19882212
Abstract
Certificate
This study examines the marketing potential of plantable stationery as a sustainable alternative to conventional stationery products. With rising environmental concerns and increasing demand for eco- friendly solutions, plantable stationery offers an innovative product that combines functionality with environmental regeneration. A descriptive research design was adopted, and primary data were collected from 252 respondents using a structured questionnaire. Reliability was confirmed through Cronbach’s alpha, and hypotheses were tested using Pearson correlation and Welch’s ANOVA. The findings reveal a significant positive relationship between consumer awareness and purchase intention, as well as between environmental concern and consumer preference. Marketing strategies were also found to significantly influence buying behaviour. The study concludes that strategic green marketing and awareness initiatives can enhance market acceptance and promote sustainable consumption. However, the study is limited by its relatively small sample size and restricted geographic coverage, which may affect the generalizability of the findings.
Original Research Journal
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Feb. 28, 2026
50 Downloads
A STUDY ON CUSTOMER PERCEPTION OF AI-DRIVEN FRAUD DETECTION AND SUSTAINABLE CUSTOMER SATISFACTION IN DIGITAL BANKING
Harini Swaminathan Iyer, Tiya Shripal Jain, Prachi Rajkumar Shukla Sunidhi Manindra Singh & Dr. Revati Hunswadkar
DOI : 10.5281/erj.19882286
Abstract
Certificate
Digital banking has rapidly evolved, enabling online money management while increasing vulnerability to fraud. Banks employ AI tools for real-time transaction monitoring to detect suspicious activities. A study assessed customer perceptions of AI fraud protection and its impact on satisfaction and trust. Survey results indicated that users found AI-based fraud detection to be quick and reliable, which alleviated concerns and fostered trust in digital banking. The findings suggest that effective fraud detection not only enhances security but also boosts customer satisfaction and retention in digital banking services. Thus, AI-driven fraud protection plays a crucial role in customer loyalty beyond mere security.
Original Research Journal
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Feb. 28, 2026
49 Downloads
AI-DRIVEN YOGA RECOMMENDATION SYSTEM USING DEEP LEARNING FOR REAL-TIME POSE ACCURACY ASSESSMENT
Prof. Maity Deepmala Nimaichand & Shaikh Osama Mohammad
DOI : 10.5281/erj.19882553
Abstract
Certificate
The incidence of lifestyle diseases is increasing at an alarming rate, and yoga has been found to be an effective, evidence-based, non-pharmacological solution for many of these diseases. In this study, an “AI-Driven Yoga Recommendation System” is presented, which consists of three main components: a rule-based system that maps 24 different healthcare conditions to yoga practices, a VGG16 Transfer Learning CNN for four- class pose classification with a 52-image custom dataset, and a MediaPipe BlazePose module that detects 33 real-time skeletal keypoints and offers live feedback. On a validation set of nine samples, the system showed 88.9% accuracy, a macro F1-score of 90.0%, and an AUC score of 1.00 for all four classes. The entire application can be run using a standard webcam and Flask web interface, with no additional hardware requirements. This demonstrates the effectiveness of the Transfer Learning approach with small datasets for real-world yoga coaching systems.
Original Research Journal
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Feb. 28, 2026
54 Downloads
A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT FOR SMALL RETAILERS
Ms. Sneha Mhatre, Ms. Pradnya Deepak Pandveer, Ms. Sanjana Subhash Dhabe Ms. Kashish Santhosh Sawant & Ms. Sayali Sudhir Pawar
DOI : 10.5281/erj.19882631
Abstract
Certificate
This study examines the level of Customer Relationship Management (CRM) awareness among small retailers. CRM is an important strategy that helps businesses maintain strong customer relationships and improve overall performance. Small retailers mainly depend on repeat customers and personal interaction, but many still use traditional methods for managing customer information. The objective of this study is to analyse CRM awareness, existing customer relationship practices, and the challenges faced by small retailers.
The research follows a descriptive research design, and primary data was collected through questionnaires from selected shop owners. A total of 15 shops were surveyed from the Ramnagar and Dattanagar areas. The sample included different types of retail businesses such as medical stores, grocery shops, mobile shops, garment stores, and stationery shops, with three shops selected from each category.
According to the results, the majority of respondents had a favorable opinion of CRM practices including keeping track of customers, interacting frequently, and offering quality service. Many merchants think that being courteous, keeping in mind the preferences of their customers, and promptly addressing concerns all contribute to the development of long-term relationships, customer loyalty, and trust. While the F-test (p > 0.05) reveals no significant variance within business experience groups, statistical results suggest a significant difference in CRM procedures and complaint management across business types (ANOVA, p < 0.05). The findings indicate that most retailers understand the importance of maintaining good customer relationships, proper communication, and basic record management. However, awareness about advanced digital CRM tools remains limited due to lack of technical knowledge, financial constraints, and limited exposure to modern technology.
Original Research Journal
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Feb. 28, 2026
70 Downloads
A STUDY ON CHALLENGES FACED BY STARTUPS IN THEIR EARLY GROWTH STAGE
Ms. Gauri Purshottam Patil, Mr. Yugant Praful Dubey, Ms. Pari Manish Bajaj, Mr. Yash Mangesh Yadav & Ms. Mamta Rambachan Yadav
DOI : 10.5281/erj.19882832
Abstract
Certificate
Startups have an important role in promoting innovations, employment and economic development. However, they have to overcome various challenges during their early growth stage. Thus, this study aims to explore the major key challenges faced by startups during their initial phase. The major challenges may include funding issues, competition in the market, managerial inexperience, regulatory hurdles and technological hurdles. This research is based on descriptive research and uses primary and secondary data. In this paper the findings of the study show that funding issues, lack of awareness among customers and operational inefficiency are the major hurdles for the growth of startups. Thus, this paper concludes that with good financial planning, guidance, support of the government and effective business planning, startups can overcome their challenges during their early growth phase.
Original Research Journal
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Feb. 28, 2026
66 Downloads
QUANTUM ENTANGLEMENT SWAPPING CONSENSUS (QESC): A NOVEL FRAMEWORK FOR SECURE DISTRIBUTED AGREEMENT IN QUANTUM NETWORKS
Deepmala N. Maity, Omkar Sunil Patil, Rohit Dakare &Yug Mhaske
DOI : 10.5281/erj.19882946
Abstract
Certificate
The rapid advancement of quantum computing poses a fundamental challenge to existing consensus protocols in distributed systems, particularly those underpinning blockchain technologies. Classical Byzantine fault-tolerant mechanisms rely on computational hardness assumptions, which are vulnerable to quantum algorithms such as Shor’s and Grover’s. This study proposes a Quantum Entanglement Swapping Consensus (QESC) framework. This novel model uses entanglement swapping and Bell state measurements to enable secure, tamper-evident agree- ments among distributed quantum nodes. Building on quantum key distribution protocols (BB84 and E91) and experimental demonstrations of long-distance entanglement over 103 km of optical fibre [11], we present a theoretical model in which consensus arises from verifiable entangled correlations rather than computational puzzles. We compared QESC with Practical Byzantine Fault Tolerance (PBFT) and evaluated it across latency, fault tolerance, and eavesdropping resistance. The results show that QESC can achieve consensus finality with unconditional security guarantees. The study concludes with a discussion of the hardware limitations and a roadmap for experimental validation.
Original Research Journal
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Feb. 28, 2026
50 Downloads
RECONCEPTUALIZING ACCOUNTABILITY IN AI-DRIVEN STARTUP ECOSYSTEMS: A FRAMEWORK FOR RESPONSIBLE AND SUSTAINABLE INNOVATION
Manasi Mali, Harsh Purohit, Rituja Dethe, Shubh Dwivedi & Rahma Nakhudai
DOI : 10.5281/erj.19883053
Abstract
Certificate
Artificial Intelligence is transforming startup ecosystems, yet accountability in AI-driven startups remains fragmented and weakly institutionalized. Innovation frequently outpaces responsibility and oversight, creating risks related to bias, opacity, and declining trust. This paper addresses this challenge by proposing a Responsible and Sustainable Innovation Framework (RSIF) to reconceptualize accountability within AI-driven startup environments. Drawing on interdisciplinary research in algorithmic governance, ethical AI, and startup management, the study examines how accountability gaps emerge across key stages of the AI lifecycle, including design, deployment, monitoring, and scaling. Although existing ethical AI guidelines, governance frameworks, and regulatory initiatives have made important contributions toward responsible AI adoption, they often presume mature organizational structures and dedicated compliance capacities. Such assumptions limit their practical applicability within fast-paced, resource-constrained startup contexts. Findings from a lightweight prototype implementation indicate improved accountability traceability, earlier risk identification, and clearer responsibility distribution, while also revealing persistent challenges related to governance capacity and operational constraints. By integrating transparency, traceability, stakeholder participation, risk auditing, and adaptive governance into a lifecycle-based model, the proposed framework offers a practical pathway for embedding accountability into startup operations. While limitations remain, this research establishes a structured foundation for aligning AI-driven innovation with ethical responsibility, societal trust, and long-term sustainability.
Original Research Journal
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Feb. 28, 2026
69 Downloads
ECOBID SMART SYSTEM: A TECHNOLOGY-DRIVEN MODEL FOR SUSTAINABLE RESOURCE REUSE AND OPTIMIZATION
Deepmala Maity, Amisha Kushwaha, Anisha Kushwaha & Manasi Mali
DOI : 10.5281/erj.19883180
Abstract
Certificate
Educational institutions frequently replace opera- tional assets due to technological upgrades and administrative restructuring, leading to accumulation of reusable yet discarded materials. Conventional waste handling practices emphasize disposal instead of structured reuse, resulting in financial in- efficiency and environmental strain. This study proposes the EcoBid Smart System, a technology-driven digital platform inte- grating intelligent asset classification, transparent redistribution mechanisms, and sustainability evaluation metrics. A survey of 300 institutional stakeholders was analyzed using the Chi- square test of independence. Results reveal statistically significant associations between sustainability awareness, perceived eco- nomic benefit, digital transparency, and platform acceptance. The proposed framework aligns with circular economy principles and smart campus sustainability initiatives. Findings indicate strong stakeholder readiness and scalability potential, demonstrating that structured digital reuse systems can enhance institutional resource optimization while supporting environmental and eco- nomic sustainability goals.
Original Research Journal
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Feb. 28, 2026
52 Downloads
CONVENIENCE VS. CONSENT: EXPLORING THE PERSONALISATION-PRIVACY PARADOX IN THE DAILY DIGITAL HABITS OF COLLEGE STUDENTS
Ameer Pathan, Sabrin Shaikh, Shwetanksha Yadav & Dr. Madhu Shukrey
DOI : 10.5281/erj.19883229
Abstract
Certificate
This study examines the personalisation–privacy paradox in the daily digital habits of college students, focusing on the relationship between privacy concern, perceived benefits of personalisation, digital literacy, and actual privacy protection behaviour. Using a mixed-method approach, primary data from 75 respondents were analysed through correlation, regression, t-test, and Friedman tests, supported by qualitative case review. The findings reveal no significant relationship between privacy concern and protection behaviour, but confirm a significant gap between expressed concern and actual actions. Digital literacy plays a key role in how well students understand informed consent. The study shows that, even as urban college students become more aware of privacy issues, they often stick to convenient habits online.
Original Research Journal
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Feb. 28, 2026
67 Downloads
HUMANITY-DRIVEN DIGITAL ENTREPRENEURSHIP: DESIGNING AND VALIDATING THE HADES MODEL AMONG UNIVERSITY STUDENTS
Ms. Ajab Tinwala, Mr. Ganesha Gundu & Mr. Ravi Singh
DOI : 10.5281/erj.19883421
Abstract
Certificate
The rapid advancement of digital technologies has transformed entrepreneurial ecosystems, providing university students with access to digital platforms, artificial intelligence, and online business tools. However, limited research integrates humanitarian values and sustainability awareness within student-led digital entrepreneurship frameworks. To address this gap, this study proposes and empirically validates the HADES Model (Humanity-Driven Agile Digital Entrepreneurship for Sustainability), a student-centric framework explaining Sustainable Startup Intention.
A quantitative cross-sectional design was employed, collecting primary data from 300 university students using a structured questionnaire measured on a five-point Likert scale. Reliability was confirmed through Cronbach’s Alpha, and hypotheses were tested using multiple regression and mediation analysis in Jamovi. Bootstrapping with 5000 samples was applied to validate the mediation effect.
The findings reveal that Digital Competence and Humanitarian Orientation significantly influence Sustainable Startup Intention, while Sustainability Consciousness does not show a direct significant effect. Digital Entrepreneurial Agility partially mediates the relationship between Digital Competence and Sustainable Startup Intention. The model explains 58% of the variance, indicating strong explanatory power.
The study validates the HADES Model as a comprehensive framework aligning digital capability, ethical responsibility, and adaptive agility to foster sustainable digital entrepreneurship among university students.
Original Research Journal
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Feb. 28, 2026
66 Downloads
A STUDY OF SPRING MASS ELECTROMAGNETIC ENERGY HARVESTING SYSTEM EMBEDDED AN A MOBILE COVER
Aaditya Chourasiya, Kasturi Prajapati, Sanjana Waghmare & Ms. Nishmita Rana
DOI : 10.5281/erj.19884054
Abstract
Certificate
Currently, smartphones have become a vital component of our daily lives, and the situation of running out of power, especially during an emergency, can be stressful and frustrating. To solve this problem, this research proposes an innovative smartphone cover that can produce power using the natural motion of the smartphone during daily operations. The concept revolves around electromagnetic induction, whereby a small magnet with a spring oscillates within copper wires to produce electric power whenever the smartphone is in motion.
Unlike conventional electric power systems that utilize only one motion direction, this system utilizes both vertical (up and down) and horizontal (side to side) motions. This increases the amount of electric power produced from simple operations such as walking or using the smartphone, the produced power is regulated by a boost converter to ensure it is safe for use during emergency charging. Although it is not meant to replace conventional charging systems, this smart phone cover is a feasible, portable, and environmentally friendly alternative with immense potential for future self-charging devices.
Original Research Journal
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Feb. 28, 2026
75 Downloads
A STUDY ON THE IMPACT OF AI ON THE DYNAMICS OF THE FINANCIAL MARKETS
Prajkta Niranjan Patil, Manya Pradeep Shetty, Isha Vijay Duby, Hansika Ramcher Dhanka & Dr. Revati Hunswadkar
DOI : 10.5281/erj.19885833
Abstract
Certificate
This study examines how artificial intelligence is transubstantiating fiscal requests and provides perceptivity for investors, fiscal institutions, controllers. It analyzes both the practical & structural goods of AI on request dynamics, contributing to the literature & supporting the development of nonsupervisory fabrics that encourage invention while icing investor protection & request security. The findings show that AI significantly improves decision- making speed, soothsaying delicacy, & functional effectiveness.
AI plays a critical part in fraud discovery, threat identification, non-supervisory compliance, maintaining overall fiscal stability. still, the study highlights that algorithmic, high-frequency trading, while enhancing request liquidity, can increase short- term volatility during ages of request stress. It concludes that sustainable AI relinquishment requires strong governance, translucency, effective regulation to align invention with long- term fiscal stability
Original Research Journal
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Feb. 28, 2026
78 Downloads
A STUDY ON STUDENTS' PERCEPTION OF STARTUP FAILURE AND RISK
Ms. Mamta Yadav, Khushi Tiwari, Neha Yadav And Prathamesh Suryavanshi
DOI : 10.5281/erj.19885898
Abstract
Certificate
In years startups have become a popular career choice for students. However, many students are still hesitant to start their businesses. One of the reasons for this is the fear of failure and the perceived risk of starting a business. Student’s views on startup failure are influenced by factors, including financial risk, lack of knowledge and experience social and family pressure and concerns about future career stability. These views play a role in shaping their entrepreneurial intentions and decision-making.
This study aims to examine the students’ perceptions of startup failure and risk factors and how these perceptions affect their attitudes towards entrepreneurship. By identifying whether fear of failure and perceived risk act as barriers or motivators the research seeks to understand the mindset among students. The findings are expected to provide insights for academic institutions and policymakers in developing effective entrepreneurship education and support systems.
Original Research Journal
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Feb. 28, 2026
48 Downloads
INNOVATION MEETS REGULATION: CONSUMER PROTECTION DIMENSIONS OF FUTURISTIC DIGITAL STARTUPS UNDER CPA, 2019
Mr. Ganesh Kumawat, Dr. Sadhana Kapote, Akanksha Dharasing Rathod, Rupali Santosh Wagh, Priya Ramashrey Dubey & Mayuri Rahul Gaikwad
DOI : 10.5281/erj.19886019
Abstract
Certificate
India's consumer marketplaces have changed due to the rapid growth of forward-thinking digital businesses. The efficiency, accessibility, and relief of consumer life have all been improved by fintech applications, educational services, health care technology solutions, e-commerce platforms, and platform-based digital intermediaries. However, this technological advancement has also led to complex consumer protection challenges, including deceptive advertising, unfair trade practices, algorithmic discrimination, data manipulation, and privacy infringement. an ineffective grievance redressal procedure and a lack of openness. With the passage of the Consumer Protection Act, 2019, which also addresses new issues with the digital marketplace, India's consumer protection laws were modified. This study employs a mixed technique approach and a descriptive research design. Secondary data was simultaneously presented in journals and legal provisions.
Original Research Journal
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Feb. 28, 2026
80 Downloads
AGENTIC DATA CENTERS: ARCHITECTURE FOR DECENTRALIZED AUTONOMOUS INFRASTRUCTURE MANAGEMENT
Rushika Khawas, Sanskar Gaikwad, Mansi Mali & Kalpesh Gaikwad
DOI : 10.5281/erj.19886087
Abstract
Certificate
The escalating complexity of modern computing workloads exposes the fundamental limitations of traditional, centrally governed data center architectures. This paper intro- duces the Agentic Data Center (ADC): a decentralized manage- ment framework in which autonomous software agents, coordi- nated through a permissioned Web3 ledger and immutable smart contracts, collectively govern infrastructure operations without human intervention. By incorporating Decentralized Physical Infrastructure Network (DePIN) principles, the ADC aligns economic incentives among distributed operators and transforms the data center into a self-healing, adaptive environment. Sim- ulation results confirm statistically significant improvements in fault tolerance, scheduling responsiveness, and SLA compliance relative to centralized baselines.
Original Research Journal
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Feb. 28, 2026
43 Downloads
SWACHHASURAKSHIT: A GOVERNANCE-INTEGRATED AI FRAMEWORK FOR URBAN WASTE MANAGEMENT IN TIER-2 CITIES
Rohit Neve, Aryan More, Saniket Khairnar & Alok Maurya
DOI : 10.5281/erj.19886165
Abstract
Certificate
The challenge of urban solid waste management is an enduring problem in many cities in the developing world because of the inefficiencies in the monitoring and collection processes and the administrative accountability of the municipalities. The present research aims at proposing a conceptual framework called SwachhSurakshit, which is an AI-based governance framework for the enhancement of the waste monitoring processes in the municipalities.
The framework would use multiple data sources such as CCTV surveillance, satellite imaging, and geo-tagging from the citizen community through deep learning-based object detection models.
The research assesses the conceptual feasibility of integrating AI in the governance of waste in urban cities. The results show the positive social, environmental, and operational implications of integrating AI in the governance of waste in urban cities, and the strong potential of the SwachhSurakshit framework in addressing the civic technology needs of tier-2 and tier-3 cities.
Original Research Journal
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Feb. 28, 2026
48 Downloads
A STUDY ON THE IMPACT OF ENTREPRENEURIAL EDUCATION ON STUDENT PERCEPTION TOWARDS STARTUPS
Dr. Rinky Rajwani, Shreyas Kijle, Khushboo Gupta & Jennifer Manasse
DOI : 10.5281/erj.19886194
Abstract
Certificate
Entrepreneurial education has become an essential tool for encouraging innovation, creativity, and self-employment among students. This study looks at how entrepreneurial education affects students’ views on startups. It focuses on how structured learning influences their attitudes, awareness, and intentions toward starting a business. The study investigates whether participating in courses, workshops, and hands-on activities improves their understanding of startup culture, willingness to take risks, and career choices.
The research uses a descriptive design and relies on primary data collected through a structured questionnaire given to undergraduate and postgraduate students from various fields. It is also supported by secondary data from journals, reports, and academic articles. The researchers use statistical methods, including percentage analysis and mean score ranking, to interpret the data.
The findings reveal that entrepreneurial education positively influences perceptions by building confidence, improving problem-solving skills, and raising awareness of business opportunities. As a result, students who experience this education are more likely to consider startups a viable career path. This emphasises the importance of including entrepreneurship in academic programs to develop an entrepreneurial mindset and support startup culture.
Original Research Journal
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Feb. 28, 2026
47 Downloads
BEYOND THE HUMAN SCREEN: CASE STUDY OF BOVINE RELATIONALITY AND ECOCRITICAL FUTURES
Miss. Priyanka Kobalkar
DOI : 10.5281/erj.19886299
Abstract
Certificate
This paper presents a case study of bovine–human relationality in the desert ecologies of western India, focusing on Kachchh, located at the edge of the Thar desert. Based on The Kachchh Cattle Study 2024, a field investigation conducted across nine talukas and forty villages, the research examines the ecological, economic, and cultural dimensions of cattle rearing in arid regions. The study documents how cattle continue to play a central role in household livelihoods, ecological adaptation, and cultural practices despite persistent
challenges such as fodder scarcity, inflation, and modernization. The paper is framed within Third World Environmentalism, emphasizing the interconnection between poverty, ecological degradation, and resource distribution, and engaging with the concept of the
environmentalism of the poor. Drawing on perspectives from Ecocriticism, Eco-Marxism, Eco-Feminism, Deep Ecology, and critiques of Anthropocentrism, the study situates pastoral practices and panjrapole within broader debates on multispecies ethics, sustainability, and social justice. The research further identifies a gap in existing digital cattle-management technologies, which remain largely text-based, linguistically exclusive, and inaccessible to
illiterate pastoral and tribal communities. The paper outlines the need for accessible, multilingual, voice-based digital tools as a potential intervention to support cattle care, ecological sustainability, and rural livelihoods, while maintaining the ethical and cultural dimensions of human–animal relationships in arid landscapes.
Original Research Journal
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Feb. 28, 2026
48 Downloads
EMERGING TRENDS IN DIGITAL JOURNALISM: A CONTENT ANALYSIS OF ONLINE NEWS START-UPS IN INDIA
Ms. Shruti Dinesh Pandey, Ms. Lochana Shrinivas Naidu, Mr. Sanskar Ajay Avhad, Mr. Pradnesh Nana Wagh & Ms. Jagruti S. Mahajan
DOI : 10.5281/erj.19886340
Abstract
Certificate
Digital journalism in India is rapidly transforming due to technological innovation, artificial intelligence (AI), platform dependency, and changing audience behaviour. This study examines emerging trends among national digital news start-ups using qualitative and quantitative content analysis. It analyses their content strategies, revenue models, distribution patterns, AI integration, audience engagement, and editorial positioning.
Findings show increasing use of AI tools for content production, summaries, translations, and data analysis to improve efficiency and reduce costs. However, this has led to content homogenisation and reduced differentiation among platforms. With declining advertisement revenue and lower search traffic, many start-ups are shifting toward subscription and membership-based models.
The study also highlights fragmented distribution across social media, newsletters, and messaging apps, along with growing information inequality as premium journalism moves behind paywalls. While AI offers innovation opportunities, sustainable growth depends on credibility, niche focus, and audience trust.
Original Research Journal
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Feb. 28, 2026
248 Downloads
CRYPTOCURRENCY MARKET BEHAVIOR: AN ANALYTICAL STUDY WITH IMPLICATIONS FOR RETAIL TRADERS AND INVESTORS
Arnav Salvi, Harshad Karbhari, Yash Bhandari, Dhruv Bhalerao & Ms. Nishmita Rana
DOI : 10.5281/erj.19886553
Abstract
Certificate
This study examines cryptocurrency market behaviour during crash conditions and evaluates the extent to which structured risk management techniques and behavioural biases affected financial losses. The study employs a quantitative design that is bolstered by qualitative observations. A structured questionnaire was used to gather primary data from (111) retail cryptocurrency traders. In order to obtain a deeper understanding of behaviour, (12) active cryptocurrency market traders were interviewed for qualitative analysis. The relationships between behavioural biases, social media influence, risk management techniques, and financial losses were examined using one-way ANOVA and Pearson correlation analysis. The results show that emotional biases like panic selling, overconfidence, FOMO, and frequent short-term trading greatly increase financial losses. A majority of respondent groups’ trading decisions were found to be influenced by social media sentiment. Most significantly, correlation analysis confirms that disciplined strategies significantly lower the magnitude of losses during times of high volatility by showing a strong negative relationship between structured risk management practices and financial losses.